Apple Inc Case Study Of Apple

What is the problem?

Background

Back in 1976 Steve Jobs and Steve Wozniak created Apple. This company was something new and intriguing for people, because Apple was created in a garage. These two guys new what they wanted and they projected to the world. Now, almost 40 years later this company has expanded to almost all the continents. They try to have the latest technology and be innovative with each product that they launch. They are different from any other company in the sense that they develop everything that their products need. They have their own operating systems, hardware, and software. This can be a disadvantage because as most of the people share their charger devices or download certain programs in other systems, you can only

Based on Pew Hispanic companies need to started investing in Hispanic because they are not only growing in size, but their buying power and spending power is bigger and bigger every time. When they buy they don’t just buy for one member of the family but they are more likely to buy for the whole family the same product. Hispanics do what other Hispanics do, so if you target Hispanics all of them would feel identify with the product and would passed the information to all their families and friends. Even the Abuelita would have the product. 49% of Hispanics own a smartphone; on the other side just 46% of White non-Hispanic own a smartphone (Lopez, Gonzalez, and Patten). Their growth in technology and mobile use is bigger than any other culture

They don’t need it, with what they have they had reach everyone and people just buy the product because everybody else has it. iPhones are expensive, with the latest innovations their sales are good. As a marketing objective targeting the Hispanic segment would provide them an increase in sales, but this wouldn’t be main objective. They need to understand the importance of the Hispanic market in the future they would be a big part of the US population. They need to start building awareness about their products and brand, so Hispanics start developing brand awareness, and in the end they cultivate the brand loyalty in Hispanics. With this they would have created a positive brand image and all the members of the Hispanic family would have the product and Apple would have a tremendous increase in market share. They would have created a relationship with multicultural markets and would be seen as a great