Starbucks Mission Statement Essay

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The Starbucks Coffee Company is the leading retailer of specialty coffees and my favorite. In 1971, Starbucks was founded by Howard Schultz, which would become the leader in coffee shops throughout the world. The company’s main objective is to continue its growth as the most valued coffee franchise, while providing the finest coffee in the world. From 1992 to 2007, Starbucks Corporation had an incredible run on the stock market. Starbucks initial IPO in 1992 was $17 per share. Over the course of 15 years Starbucks had seen tremendous growth, until its stock ultimately dropped in 2007 without an end in sight. Over the next few years the stock price had dropped more than 70%. This prompted Howard Schultz to return as Chief Executive Officer …show more content…

Starbucks knows its employee’s worth, which is why its offers above minimum wage salaries, along with quality health and welfare benefits. Starbucks recognizes that its employees are the faces of the company and are the ones that will provide customers with the best experience possible. This has been proven to directly correlate to the company’s success. Such practices and principles provide a work environment that has proven to be successful at gaining and retaining employees and the customers that they serve. This philosophy resonates throughout the corporation and it is the focus of its mission statement. I can personally attest to this, because I frequent many Starbucks locations when traveling for work and pleasure and I always have a wonderful experience, because of the staff’s friendliness and expertise. Starbucks truly stands behind its product. As seen below in figure #6, Starbucks makes a promise to provide the best product and offers to remake a beverage if it not quite right. I have seen this at every location that I have visited and took them up on the offer last week when I snapped this photo at the Destiny USA location in Syracuse, New York. Financially, Starbucks continuously experiences large growths of both its earnings and

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