Analysis Of Sheryl Sandberg, An American Technology Executive, Activist, And Chief Operating Officer Of Facebook

Analysis Of Sheryl Sandberg, An American Technology Executive, Activist, And Chief Operating Officer Of Facebook

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Negative Stereotypes
Sheryl Sandberg, an American technology executive, activist, author, and Chief Operating Officer of Facebook, once said, “We can each define ambition and progress for ourselves. The goal is to work toward a world where expectations are not set by the stereotypes that hold us back, but by our personal passion, talents and interests.” Sandberg mentions how people’s expectations are set by stereotypes, which the media reinforces. The stereotypes of social class are extremely prevalent in the media through the way the wealthy, the middle class, and poor class are portrayed. Dianne Kendall, a professor of sociology at Baylor University, wrote the 2005 book Framing Class: Media Representations of Wealthy and Poverty in America with the excerpt “ Framing Class, Vicarious Living, and Conspicuous Consumption” that analyzes how the media stereotypes social classes and categorizes them into theoretical frameworks. The theoretical frameworks can be applied to movies, like The Blind Side, in order to show how the media portrays people of different social classes. Films also send cultural messages about social class to the audience, thus, reinforcing stereotypes. This essay will analyze how Kendall’s frames depict a lens that will then be applied to John Lee Hancock’s 2009 movie, The Blind Side, which features African American actor Quinton Aaron as Michael Oher, the homeless high school boy with the potential to become a football star, and white actress Sandra Bullock as Leigh Anne Tuohy, the wealthy upper middle class wife of the football coach. When Leigh Anne is driving home with her husband and sees Micheal walking on the side of the street, she pulls her car over and asks him if he needs a place to stay and takes him ...


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... Kardashians. Although many people know that the reality television shows that they are watching are not real, as they show much more drama than real life people, they still are supporting media that depicts these negative stereotypes of the poor and are most likely still accepting some of the stereotypes that the media portrays as realistic. Even though they are aware that these lifestyles are not realistic, they still are idolizing their lifestyles and wishing to be the stars in the shows. Many people do not even realize how their minds absorb the cultural messages that the shows sends to its audience.These frames continue to be useful analytical lenses, because they are clearly still applicable and as Sheryl Sandberg says the goal is to one day live in a world where stereotypes are non existent, implying that stereotypes are still very relevant in today’s society.

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