Analysis of Service Marketing Mix for Drench Juicy Water

3029 Words7 Pages
bulb-icon

Recommended: Marketing mix

Executive Summary

In this case study elements of service marketing mix are evaluated in the context of theoretical framework of 7 P’s of services marketing for Drench Juicy Water. it has been quite proactive and flexible in its many strategies which exhibits organization’s quick responsiveness to changes in external environmental variables when it comes to Excelling at Customer Service . Drench Juicy Water excels in the process element of its service marketing mix since it operates as a truly global organization, and the set of processes involved in creation of services of the business are well defined and documented. .

Table of Contents

Introduction 32

Product 32

Price 4

Promotion 54

Place 5

People 6

Processes 8

Physical environment 8

Conclusion 9

References 9

Introduction

To adequately analyze customer service theory or concept in practice, this paper reflects on the Britvic Soft Drinks particularly Juicy Drench water and how the organization serves their customers’ needs in relation to its marketing strategies or mix. The theory of customer service is still wide open to differing understanding and interpretations. Kisperska-Moroñ (2005) upholds that customer service is a very wide term and varies from one company to the next. According to Hodgson, 2001 increasingly contributors to this subject direct their attention to increased consumer sophistication so as to clearly understand the concept. Many perceive customer service as a tool used in the attainment of a competitive edge in the organization’s field of operation. Ideally, Customer service can be defined as a philosophy that allows all practices of an organization to attend to the needs of customers in ...

... middle of paper ...

...age Learning.

Hoffman, D. & Bateson, J., 2011. Services Marketing: Concepts, Strategies, & Cases. New Jersey: Engage Learning.

Jobber D and Ellis-Chadwick F.( 2012). principles and practice of marketing,7th editions,Maidenhead:McGraw-Hill Higher Educations

Kisperska-Moroñ, D. (2005). Logistics customer service levels in Poland: changes between 1993 and 2001’, International Journal of Production Economics, vol. 93–94, pp.121–8.

Kunz, W. & Hogreve, J., 2011. Toward a deeper understanding of service marketing: The past, the present, and the future. International Journal of Research in Marketing, 28(3), pp. 231-247.

Dege N, 2011, Technology of Bottled Water. John Wiley & sons

Eden J, 1993, Retail Business: Market reports, Issues 419-424. EIU

Zipkin, Paul (2001): The limits of mass customization, Sloan Management Review, Vol. 42,

No. 3, pp.81

Show More
Related

  • Monster Beverage Corporation Business Case Study

    1887 Words  | 4 Pages

    The marketing mix, which is basic to any organization, can be considered the ‘controllable’ variables that every business encounters. These controllable variables can be modified based on the uncontrollable variables (external factors found in Environmental Scan) that directly affect business operations. A company focuses on four elements in the marketing mix: Product, Price, Place, and Promotion, which are managed and coordinated through marketing programs in efforts to appeal to their target market. Marketers strive to understand what motivates consumers to purchase certain products. The marketing mix helps to break down some of these questions: What will consumers buy? How much will they spend? Where will they buy? And will they buy again?

    Read More

  • If Disney Ran Your Hospital

    2487 Words  | 5 Pages

    Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering quality service: balancing customer perceptions and expectations. New York, New York: Simon and Schuster.

    Read More

  • Customer Service Case Study

    1457 Words  | 3 Pages

    Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.

    Read More

  • Marketing Mix Strategy to Achieve Marketing Objectives

    779 Words  | 2 Pages

    Marketing Mix is a very essential concept for the progression of the business. Products and services of a business organization get effective strategic positions in the market with the help of using marketing mix. According to Belz (2011), through appropriate attentiveness of the marketing mix, an organization can have proper explicated marketing tactics and strategies through which the company’s marketing objectives can be achieved at the required level. Marketing mix is not merely a single term but it is an assembly of different elements of marketing.

    Read More

  • Employee Empowerment: Literature Review

    1265 Words  | 3 Pages

    Zeithaml, V.A., Parasuraman, A. and Berry, L.L., 1985. Problems and strategies in services marketing. Journal of Marketing, 49(2), pp.33-46.

    Read More

  • Service Marketing In Fitness Center

    1401 Words  | 3 Pages

    Lovelock, C; (2001) (4th edition). Services Marketing- People, Technology, Strategy; Prentice Hall. No. 1, pp.15,17,56, 112,122,144,149,170,200

    Read More

  • Marketing Mix

    1251 Words  | 3 Pages

    The best way to define a market is to recognize the needs and wants of consumers and then focus on meeting those needs and wants. In today’s advertising industry, marketers use the marketing mix as a tool to satisfy their target consumers. Furthermore, the marketing mix contains controllable variables that are carefully managed by the business to meet the needs of a targeted audience. “In other words, a company has control over what product it makes, what price it sells the product for, how it wishes to place (distribute) the product and how it wishes to promote it” (Food Export, 2011 para. 4). Therefore, a good way to understand the characteristics of the marketing mix is to identify its four special elements—the four Ps. The following is a diagram of the marketing mix formula (product, place, price, promotion) (See figure 1)

    Read More

  • Positive and Negative Aspects of Technology in the Service Sector

    2354 Words  | 5 Pages

    The growth of the service sector in recent decades has been referred to as “a wonder of human history” and commensurate to both the agricultural and industrial revolutions alike (Spohrer and Maglio 2008, p19). It cannot be denied that technological advancements have played a vital role in this dramatic evolution. Technology has not only transformed the nature of services but also the means in which firms connect with their customers (Zeuthaml and Bitner 2000). It has enabled the development of new services, created new means of delivering services and has facilitated customers and firms to receive and administer improved, more accessible, efficient and customized services (Wang et. al 2013). Developments in communication technologies and most notably the internet have removed the traditional boundaries of geographical location and time and even created a whole new previously unimagined virtual marketplace; “the marketspace” (Bhakkad and Patil 2014). Although these vast technological advances have undoubtedly had a positive impact on the service industry, one must not be oblivious to the negative, downsides that also exist. This paper will elaborate further on the positive impacts looking at some emerging trends and also look at some of the negative impacts and how firms must be aware that technology is not an automatic recipe for success. The paper concludes with a quote from American writer Irene Peter “just because everything is different doesn't mean anything has changed” looking past these technological advancements and the transformation of the service sector, one thing remains unchanged; customers still want their needs and expectations to be satisfied from their service encounters in whatever form they come (Bitner 2001).

    Read More

  • Importance Of Service Management

    518 Words  | 2 Pages

    The Service Management Excellence is not a short term phenomenon. It provides principles and techniques that will endure in the long run. Excellent service is not a yoke; it is imbedded in the way exceptional organizations ...

    Read More

  • Coca-Cola's Customer Relationship Management Strategies

    1064 Words  | 3 Pages

    Coca-Cola is stress in their customer relationship as an organization. For example, Coca-Cola will corporate closely with their largest customers in order to build up versatile relationship. Moreover, operational linkages and information sharing system is important for keeping the product and service that offered is suit with the customer’s needs and wants. Coca-Cola has refined their collaborative customer relationship process in three main markets which are Mexico, Japan and Switzerland. They work with their customers in order to provide the better-quality beverage selection to every consumer. For instance, Oxxo which is a convenience store chain that has 5700 stores in 30 states in Mexico has recognized the Coca-Cola Mexico’s Collaborative Customer Relationship program. This program helps Coca-Cola and their customers to understand the consumer preference. On the other hand, it enables Coca-Cola to transfer a transactional and commercial link to a collaborative and multifunctional business relationship.

    Read More

  • Marketing In The Tourism Industry

    1504 Words  | 4 Pages

    Also, in the 1980s, the emergence of services marketing as a sub-discipline becomes a famous enlargement of marketing. For example, in the US, the great competition of service such as airlines, financial services, health services and telecommunications started during the 1980s. This resulted in encouraging practitioners to have a better understanding of service marketing in this industry (Kozak, 2007). Therefore, the importance of marketing was becoming widely recognized within the tourism industry and academics in the late 1980s.

    Read More

  • The Importance Of Katz Human Skills In The Manager's Work?

    1311 Words  | 3 Pages

    However, the rapid changing taste of customer has made the market more competitive. The arrival of satellite has exposed consumers to many foreign products which they are willing to give a try. The growing importances of customers have a great impact on Ms T manager’s work. This can be shown when Ms T claimed that it is important for a marketing manager to comprehend customer needs and wants in order to stay at top of the business market. As a marketing manager of Company A, Ms T has conducted a market research recently and found out that customer nowadays concentrated more on the efficiency and service quality. Efficiency refers as obtaining the maximum amount output from the minimum amount of input. (Coulter &Robbins, 2014). Ms T seemed to realise that good customer service quality is the key element for customer satisfaction and customer loyalty. The consequences of perceived service quality on preference of customer loyalty will lead to a more favourable intention on service provider and increase the chance for customers to re-patronise (Akbar&Parvez, 2009) In addition, Ms T has used Henri Fayol’s four management function , planning , organising, leading and controlling . Planning is a management function that involves establishing aim, implementing way to achieve goal and form plans to coordinate activites

    Read More

  • IKEA: Target Market and Positioning Strategy

    1145 Words  | 3 Pages

    Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.

    Read More

  • Contemporary Approaches to the Marketing Mix

    2022 Words  | 5 Pages

    “The marketing mix” was first brought out to describe a pool of marketing elements, from which marketing managers can choose to create distinct marketing strategies (Borden, 1964). This idea was further advocated by McCarthy (1960), who narrowed the options down to an essential framework consisted of four Ps, namely Product, Place, Promotion and Price (McCarthy, 1960, pp. 37-47). It has received wide acceptance that 4Ps are synonymous to the marketing mix, due to its easy-to-apply and mnemonic natures (Constantinides, 2006).

    Read More

  • Role Of Service Marketing

    1518 Words  | 4 Pages

    (1994) labelled the ‘Walking Erect’ stage. Services Marketing became recognised as sub-discipline of Marketing, and began to create its own ‘boundaries’. Included within the sub-discipline were themes such as ‘service encounters’, ‘service design’, ‘service quality’, ‘customer satisfaction’, ‘internal marketing’, and ‘relationship marketing’. Many important papers on these themes were published in this period.

    Read More

More about Analysis of Service Marketing Mix for Drench Juicy Water

Open Document