Analysis of Samuel Adams and Boston Beer Company

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The Boston Beer Company and Samuel Adams have both had a long history. Since the 1870s, six generations of the Koch family have been involved with beer. In the early 1980s, the seventh generations almost turned his back on the family business. After graduating from graduate school, Jim Koch wanted to stray always for the family business and seek a career in management consulting. After a short time in the consulting business, Koch decided that he just could not ignore his destiny to create a new, different beer. In 1984, Koch was on the search for a “better beer”. The only options at the time on the market were pale lagers from mass producers (Company), Koch decided there needed to be a change. In April 1985, Samuel Adams made in bar debut. At first, Koch and his partner, Rhonda Kallmen, were the only employees and were only producing 500 barrels a year. The company has now grown to 400 wholesalers, 200 sales representatives and 6 million barrels of beer produced each year. Because of the creativeness of Jim Koch the craft beer industry has been forever changed.

Structure and Strategy

Boston Beer Company has always structured themselves as a craft beer maker. Their strategy is to always strive to give their loyal customers a “better beer”. Their idea of a better beer includes giving their customer a higher quality, a better and unique taste, and a sophisticated image. Along with the strategy to a better beer for the customer, Boston Beer and Samuel Adams also pay close attention to their operations strategy. Their operations strategy includes paying close attention to the brewing process from start to finish. The producers are involved in every step of the brewing process. They hand select all of the raw materials, they br...

... middle of paper ...

... on top of the craft beer industry. Through their business strategy, structure, strengths, and adaptability, Samuel Adams is a company that will continue to grow and continue to provide their customer with a better beer.

Works Cited

Company, Boston Beer. Samuel Adams- Our Craft Beers. n.d. 6 Nov. 2015. .

Polgar, by Richard. NYS Bottle Bill: Deposit & No Return. September 2011. 6 Nov. 2015. .

Ruggles, M. 4 Main Ingredients in Beer and Why They are Important. 29 April 2011. 6 Nov. 2015. .

SABMiller. Vers. ww.sabmiller.com. n.d. 8 Nov. 2015.

Verive, John. Los Angeles Times: Food. 19 September 2013. 6 Nov. 2015. .

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