Analysis of Samuel Adams and Boston Beer Company Essay

Analysis of Samuel Adams and Boston Beer Company Essay

Length: 2666 words (7.6 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

The Boston Beer Company and Samuel Adams have both had a long history. Since the 1870s, six generations of the Koch family have been involved with beer. In the early 1980s, the seventh generations almost turned his back on the family business. After graduating from graduate school, Jim Koch wanted to stray always for the family business and seek a career in management consulting. After a short time in the consulting business, Koch decided that he just could not ignore his destiny to create a new, different beer. In 1984, Koch was on the search for a “better beer”. The only options at the time on the market were pale lagers from mass producers (Company), Koch decided there needed to be a change. In April 1985, Samuel Adams made in bar debut. At first, Koch and his partner, Rhonda Kallmen, were the only employees and were only producing 500 barrels a year. The company has now grown to 400 wholesalers, 200 sales representatives and 6 million barrels of beer produced each year. Because of the creativeness of Jim Koch the craft beer industry has been forever changed.

Structure and Strategy
Boston Beer Company has always structured themselves as a craft beer maker. Their strategy is to always strive to give their loyal customers a “better beer”. Their idea of a better beer includes giving their customer a higher quality, a better and unique taste, and a sophisticated image. Along with the strategy to a better beer for the customer, Boston Beer and Samuel Adams also pay close attention to their operations strategy. Their operations strategy includes paying close attention to the brewing process from start to finish. The producers are involved in every step of the brewing process. They hand select all of the raw materials, they br...


... middle of paper ...


... on top of the craft beer industry. Through their business strategy, structure, strengths, and adaptability, Samuel Adams is a company that will continue to grow and continue to provide their customer with a better beer.








Works Cited

Company, Boston Beer. Samuel Adams- Our Craft Beers. n.d. 6 Nov. 2015. .

Polgar, by Richard. NYS Bottle Bill: Deposit & No Return. September 2011. 6 Nov. 2015. .

Ruggles, M. 4 Main Ingredients in Beer and Why They are Important. 29 April 2011. 6 Nov. 2015. .

SABMiller. Vers. ww.sabmiller.com. n.d. 8 Nov. 2015.

Verive, John. Los Angeles Times: Food. 19 September 2013. 6 Nov. 2015. .


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Samuel Adams And His Life

- Samuel Adams was born on September 27th, 1722 in Boston Massachuesstts., the son of a strong religious believer and who was active in local polictics. Adams was familiar at a young age with politics and politicians . Samuel then entered Harvard College at just fourteen, he studied Latin and Greek. Adams received a bachelors degree in 1740. In 1743, he received a master degree in Arts, Samuel ranked fifth in his class. Finally, Samuel then graduated from Harvard College. Although Samuel didn’t know what he wanted to major in, his father loaned him some money to start his own bussiness....   [tags: Boston Tea Party, American Revolution]

Term Papers
1606 words (4.6 pages)

Sam Adams And The American Revolutionary War Essay

- The Author concludes that Sam Adams was a relevant individual involved in initiating the American Revolutionary War,1775, through his selflessness as an individual, tax collector and political leader as well as advocate for the people throughout the American colonies. Though the “appeal of revolution” had, long been a popular subject prior to Adam 's beginning, and the methods of mobilizing the “lower orders” had been becoming more sophisticated due to the promise of power, political decision making and control over one 's own destiny, Adam 's the Harvard graduate born in 1722, was not intimidated....   [tags: American Revolution, Samuel Adams, Massachusetts]

Term Papers
1081 words (3.1 pages)

The Boston Tea Party : An Overview Essay

- The Boston Tea Party is a major key event in history that we have learned about throughout our years of education. In simple terms, it is when American’s dumped British tea in Boston Harbor which was the outcome of various chaos. Although, not everyone knows the reason why behind it, the importance, and how radical this event was. It was a radical act by the British colony of Massachusetts against the British monarchy, including the East India company that was the main supplier of Tea (The Boston Tea Party)....   [tags: Boston Tea Party, American Revolution]

Term Papers
747 words (2.1 pages)

The During The Boston Tea Party Essay

- The known story of the acts committed during the Boston tea party refers to Sons of liberty stalking up to a British ship and throwing chests of tea overboard. Even though this is not completely accurate, the story behind the Boston tea party forms the shaping of the new world. The Tea Act was the final straw of a long list of taxes and laws that Great Britain implemented on the colonist’s that led to the Boston Tea Party and eventually led to the American Revolution. In the start of 1754 Great Britain acquired large sums of debt from their involvement in the French and Indian war....   [tags: American Revolution, Boston Tea Party]

Term Papers
1309 words (3.7 pages)

The Success Of The Boston Massacre Essay

- On March 5, 1770, the unthinkable happened in Boston, Massachusetts. The Boston Massacre took place, which was one of the main sparks to help drive the Americans to start a revolution to help gain their freedom over the British. The Americans have had enough of the British taking away their freedoms and knew they had to take a stand if they wanted to see change in the colonies. There were three major things that caused the Boston Massacre. First, the growing mistrust between the British soldiers and the Americans....   [tags: Boston Tea Party, American Revolution]

Term Papers
1586 words (4.5 pages)

Why Boston Tea Party Changed America Essay

- Boston Tea Party Throughout the course of history there have been many events up to the independence of America. Some of them were small, where others were much more significant. One of the more important events was the Boston tea party. When the Boston tea party comes to mind, many people think of the ship and the tea and patriotism in the 18th century. Let’s talk about what actually is the Boston tea party. The Boston Tea Party was significant act of civil disobedience that worried the Americans about the issue of taxation, but it helped spark the Revolutionary War....   [tags: American Revolution, Boston Tea Party, Tea Act]

Term Papers
1088 words (3.1 pages)

Essay Boston Beer Company : Business Analysis

- The Boston Beer Company is able to obtain relatively low-cost funds for their working capital and expenditures. The company is constantly in search of the lowest cost items without suffering the quality of their products. The company has thrived and has been able to expand to become successful due to their ability to achieve this. The company has a very good information systems support in being able to make strategic and routine decisions. They research and look into every available option prior to committing to purchasing or contracting with the companies in making sure that they are able to make the best quality product at the lowest costs....   [tags: Brewery, Strategy]

Term Papers
848 words (2.4 pages)

Boston Tea Party Essay

- Boston Tea Party When the Boston Tea Party occurred on the evening of December 16,1773, it was the culmination of many years of bad feeling between the British government and her American colonies. The controversy between the two always seemed to hinge on the taxes, which Great Britain required for the upkeep of the American colonies. Starting in 1765, the Stamp Act was intended by Parliament to provide the funds necessary to keep peace between the American settlers and the Native American population....   [tags: American History Boston Tea Party Essays]

Term Papers
1412 words (4 pages)

Essay on The Siege of Boston

- By 1775, the American colonies stretched from Canada to Florida and had a population of over two million people. Mainly farmers, the colonists worked the land and scratched out a living from whatever means they could find. By this time most colonists were third or fourth generation and had been creating their own industry and economy independent of British influence. The colonists built new homes, roads, and towns and enjoyed the bounty of plentiful space and resources the new world offered. During this time of expansion and growth however, an unwelcome concern lurked in the shadows....   [tags: American Revolution, US History]

Term Papers
1993 words (5.7 pages)

Sam Adams Essay

- Samuel Adams Describing the context in which Samuel Adams lived is not an easy thing to do, mainly because he had such a huge and profound effect on the era and location that he lived in. He lived through, and had a large impression on all the events that led up to the separation from Britain, along with surviving the war or independence, and ultimately served as the governor of a very important state in the young nation in which he lived. As his second cousin John Adams once said "Without him, in my opinion, American Independence could not have been declared in 1776" One of the key trading ports back then was Boston, and that is where Sam Adams grew up....   [tags: Biography]

Free Essays
1823 words (5.2 pages)