Essay about Analysis Of Prince Puckler 's External Environment

Essay about Analysis Of Prince Puckler 's External Environment

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We decided to use the PESTEL model for our analysis of Prince Puckler’s external environment and found that nearly all of the aspects of the model, outside of technological and political, had a strong impact on the company. Economic factors play a sizable role in the industry, for example, when the economy is in a downturn ice cream is seen as a luxury good and people purchase less of it, while in normal economic times more ice cream will be purchased. Several factors affect this change in consumption including unemployment rates and disposable income. Social factors, including education levels, wealth and lifestyle trends in the local population also have an impact on Prince Puckler’s external operating environment. All of these social factors vary wildly in Eugene, as the education level fluctuates from high school to college degrees and wealth can vary wildly. These factors, however, do not have a large impact on Prince Puckler’s because your average person will be able to afford ice cream regardless of their education level.
Lifestyle trends are extremely important, while Americ...

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