Dan’s ability to mix facts with opinion, forcing you to think is incredible. There are many cases where a reader is forced to sit and simply think to understand the implications of what he is saying. The best example of this is when Dan talks about “The cost of Free”. He shows this cost through multiple studies, one example of which is he offers Hershey’s Kisses and Lindt Truffles at different costs, one cent each, making them free, for each Kiss, while the truffles were fifteen cents each. The results were that truffles sold more, a ratio of seventy-three to twenty-seven percent. However when the costs were lowered 1 cent each, kisses won sixty-nine to thirty-one percent. Logically the amount sold should have stayed the same, as each was reduced by the same amount. However the results were far different than the expected result. This illogical solution causes readers to think about why this happened, and also think about previous experiences with free that they may have had. Who hasn’t gone for the 2 for 1 offer even though the larger, albeit slightly ...
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...r expectations that are shaping our reality?
In Predictably Irrational Dan is incredible at making the arguments that will merit an argument. Anyone who reads this book will be faced with controversy at every turn, new revelations, regardless of if you like it or not. How many people actually enjoy being ripped off? Dan shows that people get ripped off by “FREE” products, simply because they are ”FREE”. No person will read about “FREE” and not have some thought on the evils of “FREE”. Not only does he make these effective arguments but he presents them as if he was a reader himself. Readers can relate to everything that he puts forth, regardless of if they believe it or not. By being relatable he draws thoughts out of even the most stubborn readers. Predictably Irrational is an excellent book for those wishing to have a thought provoking view about current society.
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