Analysis of Pleasant Dreams Mattress Company Essay

Analysis of Pleasant Dreams Mattress Company Essay

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Introduction

With the advancement in communication technology, transportation and other technologies the world has shrink into a global village. Products developed in a country are now widely accepted in other regions of the globe as well. Many companies have been developing marketing strategies to fulfill the need, in an increasingly globalize market, for several years. There are a number of companies that are being recognized by and whose brand names are familiar to most of the people in every region of the world. With the span of time, the global competition is becoming more and more intense and is affecting businesses in almost every part of the world. Those domestic companies who have been doing business in a specific region for decades to concentrate in only one area of the market are now finding foreign competitors at their competition and having more market recognition because of their regional presence.

The Product Pleasant Dream Mattress offers a wide range of household products and is among the market leaders in the American market. In marketing terms, it aims to satisfy the needs of the households. Its product line ranges from mattresses to foam to pillows. Company’s objective is to provide quality products that are according to the standards, for maintaining good health.
“Pleasant dreams are yours in this white cast iron daybed. This bed has impressive curved sides and back with white porcelain finials and casters. Vertical side and back support bars add elegance to this piece. This bed comes complete with a daybed link spring for mattress support. Mattress and linens not included.” (White Cast Iron Daybed, http://www.furnitureontheweb.com/noframe/items_direct/008989nf.html)

Target Market
Pl...


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...by the strongest adjustable bed service warranty in the business.

Conclusion: The above discussion is reasonably enough to justify our suggestions to Pleasant Dream Mattress that it should adapt its products according to the needs of the markets to which it is serving and secondly it should use the same brand name and trademark for its products throughout the world. Using the same brand name will not only facilitate the company to develop a strong brand recognition but will also bring economies in its promotional efforts. On the other hand, using different and modified products to serve the needs of different markets worldwide will help the company in easily penetrating in the market and will minimize the risk of failure of its products.



Works Cited

White Cast Iron Daybed, http://www.furnitureontheweb.com/noframe/items_direct/008989nf.html

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