Super Bowl Commercial Analysis: Whole Again By Oprah Winfrey

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This is a Jeep Super Bowl commercial from 2013 featuring Oprah Winfrey as the narrator. We are in times of undeclared war and we miss our troops and want them to come back and Oprah is basically telling them that they aren’t forgotten. It shows the families of troops being home missing someone and showing the hole the troop has left since their departure. It is a battle the families fight as they miss their soldier while they are out fighting the other half of the battle. When the troops return to their families they fill that hole again and our nation is reunited. The best of our nation is overseas and the best in our nation is Jeep. Oprah Winfrey narrates the story of families waiting for the day they become “Whole Again”. She is used
Once again the line Oprah uses “you’ve been missed, you’ve been needed, you’ve been cried for, prayed for” it shows the emotional side of things. When the line is being said the emotions run deep due to the fact that the images show how hard it is without the other person being around. There is a scene where the mother is laying with her boys in bed because their father is being missed at that moment. When Oprah says “you’ve been needed” there is clip of a daughter being dressed by her father. This impacted me because it should be the mother’s job to dress her daughter but she is somewhere being brave for our country. How often do we see women in the military compared to the men? It seems to be a lot harder when the mother is missing since she isn’t there to nurture like it has been seen in other women. I think the author does a great job of matching the scenes to the words being said and conveys how needed the troops are in their families
She continues with “there will be a seat left open, a light left on” that light that is being left on is a symbol of hope for the return of their soldier and their wellbeing. The commercial progresses but remains dark until the soldier is on his way home the sun shines brighter there is no shadow. The sun symbolizes a sense of relief that they have returned well. It also promotes peace within themselves knowing they are home and reunited with their family. As the Jeep drives off, the sun shines on it to show that the Jeep is the best we’re made of as Americans and Jeeps are

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