Essay on Analysis Of Mcdonald 's ' Food Labeling

Essay on Analysis Of Mcdonald 's ' Food Labeling

Length: 1424 words (4.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Case Activities 5
Spotlight on McDonald’s – Food Labeling
This case focuses on McDonald’s Corp.’s Happy Meal that consists of an entrée, a small order of french fries, a small drink, and a toy. McDonald’s started to direct their marketing of the Happy Meal to children between the ages of one to three in the early 1990’s. Later in 1995, McDonald’s released documents known as “McDonald’s Nutrition Facts” that made the nutritional information for its foods products available. While each document provided a list of food items with a nutritional breakdown that the restaurant serves the Happy Meal was not included amongst the documents. Alleging, among other things, that McDonald’s had violated state laws prohibiting consumer fraud and deceptive business practices by failing to adhere to the Nutrition Labeling and Education Act (NLEA) of 1990, Marc Cohen Filed a suit in an Illinois state court. There are definite requirements for products specifically intended for children under the age of four set out the NLEA where generally, the products’ labels cannot declare the percent of daily value of nutritional components. The legal issue being presented in this case are states imposing obligations that are different than federal law.
There are two questions posed in this case the first examines a consumer’s familiarity with nutritional standards and the second questioning whether state courts should be allowed to impose regulations under NLEA. According to the Nutritional Labeling and Education Act (NLEA) Requirements (8/94 - 2/95), foods for infants and children less than 4 years of age must be presented in two separate columns of nutrient names and quantitative amounts; also percent Daily Values may only be listed for protein, vitamins...

... middle of paper ...

...enterprise 's affairs," one must have some part in directing those affairs (Reves v. Ernst & Young, 1993). In this case, the key to determining if Grant Thornton could be held liable for violations of federal laws lies within the extent of their directing and participation of the bank’s practices. Grant Thornton was unaware and had no way of foreseeing that the financial records they were provided had been falsified. Since Grant Thornton did not participate directly or indirectly in the bank’s practices they could not have engaged in unsafe and unsound banking practice as the Comptroller alleged. In the actual case on which this problem is based, the courts vacated the civil monetary penalty and cease and desist order the Office of the Comptroller of the Currency (OCC) imposed on Grant Thornton (Grant Thornton, LLP v Office of the Comptroller of the Currency, 2008).

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Healthy Food Options For Fast Food Essay

- This article’s main claim is that providing healthy food options in fast food menus allows individuals to perceive the food on the menu overall as healthy; and therefore enhances the likelihood that they will over consume unhealthy food options as well. Downs supports her argument by first providing context and introduces the question why “labels in restaurants do not change behavior”. (429). She finds that “restaurants who have provided nutritional labeling did not change consumer behavior nor did consumers take the opportunity to read them as well” (429)....   [tags: Nutrition, Fast food restaurant, Health]

Better Essays
729 words (2.1 pages)

Essay on Mcdonald 's The Fast Food Industry

- McDonald’s Sustainability The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States is dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011). After a brief introduction and history of McDonald’s, you will be guided into what measures McDonald’s uses in their journey to a more sustainable business....   [tags: Fast food, McDonald's, Fast food restaurant]

Better Essays
1451 words (4.1 pages)

Comparative Analysis Of Mcdonald 's The Largest Global Fast Food Company

- Comparative Analysis McDonald 's is the largest global fast-food company operating in over 120 countries. No matter where you are in the world- the experience of ordering, buying, and eating a meal at McDonald 's is virtually the same even though menu items may be different depending on its locality. The success of McDonald 's is due to its employee training, high level customer service, quality of product, fast service, and hygenic establishments. McDonald 's operating system is a great example to other businesses since their operations are designed to satisfy customer expectations and the way they conduct business is the same around the world by successfully transfering expertise develope...   [tags: McDonald's, Hamburger, Ronald McDonald, Big Mac]

Better Essays
1076 words (3.1 pages)

Mcdonald 's Kick Started The Fast Food Industry Essay

- he Golden Arches. What do you think about when you view that large yellow “M” looming in the sky above you. Do you instantaneously hunger for a juicy Big Mac, fresh hot fries, and a refreshing coke. Most likely. However, have you ever wondered how McDonald 's began and has evolved into the number one fast food restaurant chain in the world. How their menu is continuously changing to meet its consumer’s needs. Most people haven’t, so I’m here to convey this most fascinating story of how one man’s curiosity, ingenuity, and keen business sense has transformed McDonald 's into a worldwide phenomenon....   [tags: McDonald's, Hamburger, Fast food]

Better Essays
1837 words (5.2 pages)

Mcdonald 's And Checkers Vs Fast Food Restaurants Essay

- In today’s society Americans want everything quick and cheap, so the question stands what is a quick lunch and what is available for an economical price. Americans live in a world that surrounds us with fast food restaurants. Two of the most well known restaurants for fast food restaurants is McDonald 's and Checkers. Far from what we imagined, McDonald 's and Checkers have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, they create debates on which one of them is the superior restaurant and which one is the more economical price....   [tags: Fast food restaurant, McDonald's, Fast food, Food]

Better Essays
902 words (2.6 pages)

Mcdonald 's Is The Most Popular Fast Food Restaurant Essay

- “Everyone come down to McDonald’s today. All McDonald’s in the United States are celebrating their 60th anniversary. Hamburgers are selling for only 60 cents!” Micah Banks from 104.3 radio station announces. “OO. OO!” my baby sister shouts, “Mommy can we go?” Of course, my mom agrees. She always agrees. We take a trip there at least twice a week since it’s near our house. There’s at least one franchise at every block in every city. Everywhere I go, I see something relating to McDonald’s, whether if it’s someone holding a container of McDonalds’ famous, crispy, salty French fries or finding a McDonald’s ad in the newspaper....   [tags: Fast food restaurant, Fast food, McDonald's]

Better Essays
2118 words (6.1 pages)

Required Labeling on Genetically Modified Food Essay

- H.R._______ IN THE HOUSE OF REPRESENTATIVES Representative Serene Lau introduced the following bill which was referred to the Committee on ___________________. Required Labeling on Genetically Modified Food Section One: This bill will require the labeling of genetically modified food in the United States of America. Section Two: Congress hereby finds and declares that genetically modified foods should require labeling and identification because the functions of genetic manipulation are only partially understood and may cause critical harm....   [tags: genetic manipulation, labeling, identifying]

Better Essays
1229 words (3.5 pages)

Essay on An Anaysis of McDonald’s Corporation

- The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following: • Choosing the socio-cultural and global segments of the general environment and explaining which segment would rank highest in the influence on McDonald’s Corporation and also assessing how those segments affect McDonald’s Corporation. • Discussing the two forces of competition, which are threat of new entrants and threat of substitutes, and identifying the most significant of those forces for McDonald’s Corporation....   [tags: McDonald’s Case Study]

Better Essays
2712 words (7.7 pages)

Essay on McDonald's Unhealthy Food Spreading Internationally

- This paper will address the American restaurant McDonald’s. Many aspects will be examined, including its history, trip overseas, and menu variations. McDonald’s reception in Japan, China, the United Kingdom, and France will be addressed as well. Feeding the world with speedy and reliable food comes with great nutritional consequences, as will be elaborated herein. Fishwick (1995) talks about the history of McDonald’s. The McDonald brothers opened a small drive-in in 1937 and a larger one in 1948....   [tags: fast food restaurant mcdonalds burger hamburger]

Better Essays
1720 words (4.9 pages)

McDonald's Case Analysis Essay

- McDonald's Case Analysis I.     Objectives McDonald's mission was to provide customers with quality food at a low price with a focus on the speed, service and cleanliness they received while patroning one of their restaurants. The case focuses on a specific segment of the McDonalds restaurant chain that was opened in 1996, McDonald?s India. This segment of the restaurant giant had a more specific mission/philosophy to fulfill and had developed a special menu for these Indian customers to take into account their culture and religion....   [tags: Mcdonalds business Case Analysis Essays]

Better Essays
1183 words (3.4 pages)