Imagine living in a society where everything is uniform. Anything you wear, eat or think is controlled. Then you realize that your life is not actually yours. This sounds bizarre, but it’s true. Without knowing it, everyone dreams of the same things in life; the perfect job, the perfect family, or the perfect house. We may not all agree to this, but the fact is that we all dream the same dream. In some way, we are all part of one big “cult” because our desires are similar to one another. When the word “cult” comes to mind, it has a negative connotation. American society makes most of its profits by the use of advertisements. In Kalle Lasn’s essay “The Cult You’re In,written in 1996, he uses rhetorical tactics such as ethos, pathos, and logos to illustrate how ads increase a person’s desire for goods and services that he or she may not want. There are some aspects of as in his essay that are rhetorically effective; however, there are some aspects of his essay that are not. Lasn uses second person point of view to establish ethos. He employs “you” throughout the essay because he wants to connect more with his audience. The word “you” shows how informal Lasn’s essay is. He also establishes ethos with his audience by using personal anecdotes. Finally, Lasn utilizes satire as his way of poking fun …show more content…
He tries to grab the attention of his audience whom includes anyone who desires what they cannot have. Lasn also draws in his audience’s attention when he writes about “The state college you graduated from left you with a $35,000 debt” (pp 114, paragraph 4). This quote implies that the average college student always has student loan debt. Nothing in life is perfect so someone is always dreaming of a better life thinking that all their problems will be solved. But nothing is set in stone. Famous name brands mentioned in the essay continuously show how luxury is one of the things a person desires to
By giving form to people’s deep lying desires, and picturing states of being that individuals privately yearn for, advertisers have best chance to arresting attentions and affecting communication. The immediate goal is to tug psychological shirt sleeves and slow down long enough for a word or two about the the product is being sold.[Jib Flowes]For profit schools directly attack this psychological need of the audience. The need to achieve something in being targeted by the commercials. By investing in the advertisements, they also earn higher profit. By applying different advertising techniques ,the advertisers’ ultimate goal is to sell their product and earn maximum profit.
It will not be exaggerated if we conclude that we are 'soaked in this cultural rain of marketing communications' through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers' efforts eventually are "turning the economy into symbol so that it means something to the consumer" (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements "are selling us ourselves" (ibid.)
For many decades, the cult phenomenon has fascinated the masses. A cult is an organization with deviant beliefs and practices, and is characterized by the apparent life-time membership of its participants. It seems to be very popular among troubled teenagers and adults. The psychology behind why some people are more susceptible to the charms and the lure of being in a cult is not very widely researched or understood. Many people are concerned with cultist behavior and the effect that they have on the individuals involved, believing that they have been “brainwashed” into this lifestyle. This paper deals with cult mentality and how people become involved in certain religious and secular cults. It will explore the personality traits of current and ex-cult members as well as look at case studies of members of particular cults. The format of this paper will first look at some preexisting dispositions, the psychological effects while in the cult, and any short term or long term effects upon leaving the cult, as well as some treatment options.
This article focuses on the idea of cultural sabotage.” Cultural sabotage is used to describe any form of guerilla communication that confuses and/or distorts the message transmitted by the mass media. The central idea is that advertising has taken popular culture to remold it and give it back to society as packaging for one central idea: the answer to consume.” (Clavell 1) The article quotes the book Publicité et Societé by publicist Bernard Cathelat and states “Advertising is not only a commercial word, but also a political word, a social word, a moral word and an ideological discourse. It is the dominant language of the culture, and without doubt, the most important information system in
Cults are becoming more and more of an issue for Jews every day. Many cults are beginning to target Jews. They say you can believe in Jesus yet remain a Jew, or many other things like that. It is important for people to educate themselves of these cults and their recruiting techniques so that they will not be taken advantage of by these cults. Cults now are very different than they were in ancient times though. The Jews, rather than being targeted by cults, were themselves a cult. In fact they were one of the first documented cults.
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
In Solomon’s words, “American dream encourages the desire to ‘arrive,’ to vault above the mass, it also fosters a desire to be popular, to ‘belong’.” (169) Advertiser whose “ads are aimed at a broader market” (169) are utilizing such kind of human mentality. For instance, Nike is a famous clothes brand to almost everybody. In its advertisement, there are always people in different genders, races and ages wearing Nike’s products running on streets, on riversides or in parks. Through its advertisement, Nike is trying to convey consumers that everyone is using Nike’s products, and you should be one of them. People want to fit in as part of most people, so they buy Nike’s products. Nike’s advertised products make people belong to it. If I were going to buy a new pair of shorts for running, I would consider of buying a pair of Nike shorts because it seems that so many people wear Nike shorts and I want to keep the same with them. People buy those advertised products to increase their senses of belonging, but they are losing their individuality at the same time. Despite many advertised products could decrease the individuality, some of them indeed make people more of
Everyone is in a consumer’s hypnosis, even if you think you are not. When you go to a store and pick one brand over the other, you are now under their spell. The spell/ hypnosis is how companies get you to buy there things over other companies and keep you hooked. Either through commercials or offering something that you think will make your life better by what they tell you. For example, you go to the store and you need to buy water, once you get to the lane and look, there is 10 different types of water you can buy. You go pick one either because the picture is better or you seen the commercial the other day and you want it. During the length of this paper we will talk about two important writers, Kalle Lasn the writer of “The Cult You’re in” and Benoit Denizet-Lewis writer of “ The Man Behind Abercrombie & Fitch”. They both talk about similar topics that go hand and hand with each other, they talk about the consumers “Dream”, how companies recruit the consumers, who cult members really are, how people are forced to wear something they don’t want, and about slackers.
Cults can be bad influences in several different ways. This article is about real facts of why cults make society a much worse place. Cults can result in crimes, torture, and forbidden worship.
In the article Kilbourne is stressing the Idea that advertising is stripping us of our spirituality, culture is becoming commercialism. Kilbourne believes that because of the way advertisements are deployed they’re changing our values in what I (and I’m pretty sure she) would consider an extremely negative way. Kilbourne talks of their efforts to addict us to consumerism as children and leave us emotionally starved, expecting products to fill the void that they create in us. The culture that comes with these advertisements is turning us into self-indulgent, close minded people Kilbourne sums this idea up quite well bemoaning that “This apparently bottomless consumerism not only depletes the world’s resources,
Like the pursuit of money, popularity and fame should not be synonymous with success. Monotonous advertisements that are ceaselessly presented to Americans have become imbedded into memory and habit,...
Cults have existed throughout history since the beginning of time. A cult is defined in Webster’s dictionary as a “system of religious worship with a devoted attachment to a person, principle, etc.” Over the past thirty years numerous religious cults have caused “ tens of thousands to abandon their families, friends, education’s, and careers to follow the teaching of a leader they will never meet”(Beck 78).
Cults can be dangerous as manipulative strategies are used to control large groups of people into behaviour they may not usually be comfortable with. A cult is a counterculture that is an extremist group usually lead by religion and a charismatic leader (Winner 2011:417). Counterculture is the rejection of popular norms and values and replaces them with extreme views on violence, family and loyalty (Winner 2011:417). Cult leaders often preach about religious history as they take it very seriously. Usually, these religious views guide the bizarre behaviour and conformity within the cult. Anthropologists see cults as a way for people to find self-identity and belonging within a group which they are not receiving from outside of the group.
“The average family is bombarded with 1,100 advertisements per day … people only remembered three or four of them”. Fiske’s uses an example of kids singing Razzmatazz a jingle for brand of tights at a woman in a mini skirt. This displayed to the reader that people are not mindless consumers; they modify the commodity for their use. He rejects that the audiences are helpless subjects of unconscious consumerism. In contrast to McDonald’s, Fiske’s quoted “they were using the ads for their own cheeky resistive subculture” he added. He believed that instead of being submissive they twisted the ad into their own take on popular culture (Fiske, 1989, p. 31)
Cults are most commonly known and practiced as a system of religious worship and devotion directed toward a particular figure or object. Cults represent a worldwide epidemic of ideological totalism and fundamentalism. Typically cults target and recruit young adolescences, who are generally confused, curious, and looking for a place to belong and somewhere where they feel important. The naive and vulnerable youth are less likely to see through the cults layers of deceit. However not all youth are endangered from being recruited into a cult, only the ones who are easily persuaded and managed are the ones that are drawn and brought into a cult. Once accepted into a cult, the use of milieu control; control of all communication- slowly starts to separate members from the “outside”. This process is maintained through an intense group process, making the person spend as much time with their cult and as little time and communication with the “outside”. By increasingly inviting and making the people go to a sequence of events, seminars, lectures and encounters, making leaving a cult extremel...