In 1837, James Gamble and William Procter, formerly of the UK, started a family-run soap and candle company after they married sisters. The company they formed so long ago grew to be an American multinational consumer goods company. This company is Procter & Gamble Co, better known as P&G.Its headquarters is located in Downtown Cincinnati, Ohio. Although it started out as a candle and soap manufacturer, today it offers a wide range of products in fabric and home care, health and grooming, beauty and baby, feminine and family care. Currently, P&G has 47 brands in its portfolio, 23 of which are worth a billion dollars and more and 14 which are worth about half a billion to a billion. Its slogan “Touching lives, improving life.” is a testament in its continued dedication to serve its customers with quality products which has insured that most if not all of its products are market leaders or runner ups. Since May 2013, Alan G. Lafley has been serving as CEO, President, Chairman and Director. It employees 118,000 worldwide as of 2014. It has also netted $83,062 million in sales in 2014. P&G is a publicly traded company with a current stock price in the New York Stock Exchange of 82.28 as of April 1, 2015 at 1:25 PM EDT.
Procter & Gamble expanded its reach into India in 1964. Since then it has established its presence in beauty, home care and grooming sectors with a majority of its brands being household names serving over 650 million consumers across the nation. In this regard, it has 5 plants, over nine contract manufacturing sites and has created over 26,000 jobs either directly or indirectly. It has also undertaken sustainability efforts in order to participate in the community. Currently, P&G operates under thre...
... middle of paper ...
...y sector forecasts, Oral B should continue to increase its growth in market share percentage as is shown in the figure below.
In keeping with its nonfinancial goals, a timeline for the proposed introduction of the new value packs, expansion into the rural markets, development of an online presence and the start and continual of its campaign is shown in Figure 2. The implementation of each task will be reviewed monthly, quarterly and annually. Depending on the evaluation of the outcome and comparisons made to forecasted outcomes revision will be made as is necessary.
Procter & Gamble India anticipates that Oral B will continue on its current path of growth and as such does not foresee any plans to pull out of the Indian Oral Care Market. Rather, as explained in this plan, it expects to increase its presence and market share percentage in the market.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Introduction Through innovation and consistency, Procter and Gamble (P&G) has created some of the most dominant brands across several markets. They have been fully committed to their mission of improving lives in small, but meaningful ways for several years, and have been rewarded for their excellence with loyal customers and high brand recognition. No other company has been able to produce as many top quality products as P&G with as high a success rate. Therefore, investing in Procter and Gamble is a sound decision with potential for great return.... [tags: Procter & Gamble, Diaper, Brand, Pampers]
1198 words (3.4 pages)
- Procter & Gamble has many household brands that range from detergent to cologne, with one goal in mind – improving the lives of the world’s customers. The company is in business to provide branded products of superior, consistent quality for many parts of your life where consistency and value are important – from razors to tampons –creating a relationship with their customers in the process. With a market capitalization of over $190 billion, Procter & Gamble operates in countries around the world and owns a range of strong brands such as Head & Shoulders, Olay, Pantene, Gillette, Crest, Dawn, Tide and Febreze.... [tags: Procter & Gamble, Brand, Brand management, Better]
929 words (2.7 pages)
- I have chosen my website based on my future profession which deals with wholesale, imports, and exports on a national and international level. The website I have chosen is http://us.pg.com, or Procter & Gamble’s United States website. People are very familiar with Procter & Gamble’s brands, just not with the company itself. P&G’s more well known brands, to name a few, include Swiffer, Bounty, Charmin, Dawn, Febreeze, Gillette, Head & Shoulders, Old Spice, and Tide. P&G’s website contains many useful sections that a customer will find useful when looking more into the company that makes his or her products of choice.... [tags: Color, Green, Procter & Gamble, Color wheel]
1179 words (3.4 pages)
- The existing and potential market competition would be companies such as Unilever, who make such soaps as Dove and Axe. Another company that would be competition is Proctor and Gamble, who make such soaps as Olay and Old Spice. Other big name competitors include L’Oreeal and Johnson and Johnson. However, these well-known companies would not be my only competition. Other people who make handcrafted soap as a hobby, or who try to sell it from their homes would be considered competition as well. Unilever has been around since the 1890s.... [tags: Procter & Gamble, Marketing]
1480 words (4.2 pages)
- Founded in 1807, Procter & Gamble is a world renowned company because of their quality brands and their long standing rapport with their consumers. William Procter and James Gamble were two different individuals who met by chance through their marriage of two sisters in Cincinnati Ohio. William Procter was a candle maker while James Gamble was a soap maker. They were prompted into a business partnership by their father-in-law and thus in 1837, Procter & Gamble was born. Despite the economic hardships is the United States in 1837 Procter & Gamble had their eyes set on the future.... [tags: SWOT Analysis P&G]
1447 words (4.1 pages)
- Procurement: Recently, Procter & Gamble has made a number of important decisions regarding how they handle procurement and purchasing for different raw materials and components. One very important decision that has radically changed the P&G organization is their implementation of a Supplier Environmental Sustainability Scorecard in mid 2010. (Greenconomist) This Sustainability Scorecard was a precursor to a larger sustainability initiative in late 2010, and had the goal of encouraging suppliers to improve across the board.... [tags: Business Analysis ]
1355 words (3.9 pages)
- Proctor & Gamble The alarm sounds bright and early at 7:30 am, you fall out of bed, stumble down the hall Crest toothpaste in hand, brush your teeth, grab your school bag and your off to class. Fast forward to 12:00 pm—lunch. You get a scrumptious Italian hoagie—hold the mayo, extra oil—from Joegies and a can of Sour Cream and Onion Pringles. Later that night you notice a nice big oil stain on your Abercrombie & Fitch shirt from your delicious hoagie you had for lunch—time to do the laundry.... [tags: Proctor Gamble Business Papers]
2002 words (5.7 pages)
- Study of Procter and Gamble A Company like Procter and Gamble can attract the attention of any one in the whole world. It made and still makes the life of any individual much easier by providing him with reliable products that he appreciates for their superiority and their safety. Today, in Egypt, the products of Procter and Gamble have conquered the Egyptian market. In every house, one or more products are found. As a result, the Egyptian local products could not compete with this outstanding quality that P & G offers.... [tags: GCSE Business Marketing Coursework]
2277 words (6.5 pages)
- "This merger is going to create the greatest consumer-products company in the world … It's a dream deal." Warren Buffett "This was two companies with great products, strong management and terrific business models coming together to create arguably the best consumer product company in the world" Michael Barbaro, Washington Post Introduction: The merger between Gillette and Procter and Gamble is indeed a strategic move on the part of both parties. It is a corporate marriage creating a union between male and female product lines; a contract valued at more than $55 billion dollars.... [tags: GCSE Business Management Studies Essays]
2264 words (6.5 pages)
- Proctor & Gamble 1. What is Proctor & Gamble’s corporate strategy. Do the company’s businesses seem to be related or unrelated. Are Gillette’s businesses closely related to P&G’s businesses. How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G. Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin, less capital-intensive health and beauty care sectors and also gearing towards developing markets and lower-income consumers.... [tags: Business Strategy]
1679 words (4.8 pages)