Essay on Analysis Of John Gamble And William Procter

Essay on Analysis Of John Gamble And William Procter

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COMPANY DESCRIPTION
In 1837, James Gamble and William Procter, formerly of the UK, started a family-run soap and candle company after they married sisters. The company they formed so long ago grew to be an American multinational consumer goods company. This company is Procter & Gamble Co, better known as P&G.Its headquarters is located in Downtown Cincinnati, Ohio. Although it started out as a candle and soap manufacturer, today it offers a wide range of products in fabric and home care, health and grooming, beauty and baby, feminine and family care. Currently, P&G has 47 brands in its portfolio, 23 of which are worth a billion dollars and more and 14 which are worth about half a billion to a billion. Its slogan “Touching lives, improving life.” is a testament in its continued dedication to serve its customers with quality products which has insured that most if not all of its products are market leaders or runner ups. Since May 2013, Alan G. Lafley has been serving as CEO, President, Chairman and Director. It employees 118,000 worldwide as of 2014. It has also netted $83,062 million in sales in 2014. P&G is a publicly traded company with a current stock price in the New York Stock Exchange of 82.28 as of April 1, 2015 at 1:25 PM EDT.
Procter & Gamble expanded its reach into India in 1964. Since then it has established its presence in beauty, home care and grooming sectors with a majority of its brands being household names serving over 650 million consumers across the nation. In this regard, it has 5 plants, over nine contract manufacturing sites and has created over 26,000 jobs either directly or indirectly. It has also undertaken sustainability efforts in order to participate in the community. Currently, P&G operates under thre...


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...y sector forecasts, Oral B should continue to increase its growth in market share percentage as is shown in the figure below.
Figure 1
In keeping with its nonfinancial goals, a timeline for the proposed introduction of the new value packs, expansion into the rural markets, development of an online presence and the start and continual of its campaign is shown in Figure 2. The implementation of each task will be reviewed monthly, quarterly and annually. Depending on the evaluation of the outcome and comparisons made to forecasted outcomes revision will be made as is necessary.
Figure 2
Procter & Gamble India anticipates that Oral B will continue on its current path of growth and as such does not foresee any plans to pull out of the Indian Oral Care Market. Rather, as explained in this plan, it expects to increase its presence and market share percentage in the market.

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