Analysis Of Google Inc. Company Essay

Analysis Of Google Inc. Company Essay

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Google Inc. was able to generate positive cash flow from operations consistently. In 2012, it generated $16,619 million which increased to $18,659 million in 2013 and $22,376 million in 2014. This upward trend shows that Google Inc. is able to make sufficient cash from its operations to pay its obligations.
For the current assets section, depreciation expense went up by 26.68% due to the purchases of new equipment worth $10,959million in 2014. The amortization expense also increased by 25.73% in 2014 compared to 18.89% in 2013.
The accounts receivable was 25.55% in 2014. The sales revenue had increased from $55,519million in 2013 to $66,001million in 2014. This increase in credit sales resulted in net account receivable of $875million in 2014 from $100million in 2013.
In the current liabilities section of Google Inc., there were ups and down in the various accounts. The accounts payable decreased by 27.93% whereas, the accrued expenses went up by 6.17%. Deferred revenue decreased by 175.11% so also did accrued revenue share by 3.54%.
The cash flow statements for Microsoft, Corp. for the past three years had an up and down trend. In 2013, Microsoft, Corp. amalgamated its one department with Nokia, Inc. and took a loss from operating activities which influenced the decrease in investment. However, in 2014, Microsoft published new Windows operating system and Surfaces, so it had a rapid increase in inventories and account receivables due to an increase in cost of goods sold. Therefore, operating activities of net cash flows of Microsoft, Corp. declined by -8.83% from 2012 to 2013, but it showed the increase by 11.79% from 2013 to 2014. The reason why it showed the positive net cash flows in operating activities is that net income ...


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...14, Microsoft Corp. had a larger increase in net income and depreciation and smaller increase in net income adjustment compared to other past two years.
During 2013 cash used in financing activities for Apple Inc. was $16.4 billion which consisted primarily of cash used to repurchase common stock of $22.9 billion and cash used to pay dividends and dividend equivalents of $10.6 billion, partially offset by net proceeds from the issuance of long-term debt of $16.9 billion which later increase during the next reporting period in 2014 of $37.5 billion during 2014. Financing activities consisted primarily of cash used to repurchase common stock of $45.0 billion and cash used to pay dividends and dividend equivalents of $11.1 billion, partially offset by net proceeds from the issuance of long-term debt and commercial paper of $12.0 billion and $6.3 billion, respectively.

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