Summary Of The Goal, By Eliyahu M. Goldratt And Jeff Cox

The Goal, by Eliyahu M. Goldratt and Jeff Cox is about a man, Mr. Alex Rogo, who is a plant manager for UniCo. Unfortunately, his plant is not doing well and he only has three months to get it “back in business.” Struggling with family problems, he does not even know why his plant is not succeeding; the statistics of his company tell him that his company is efficient. Alex remembers speaking with his old physics teacher from college, Jonah, who informed him where the issues lie in his company. He contacts him again, and Jonah tells him to figure out the productivity and goal of his plant first. Then, Jonah informs him about throughput, operational expenses, and inventory, three important measurements that should be examined in the company.

The first one is that you should identify the goal of your company so that you can do what is necessary to achieve that goal. The second one is that you should always keep record of the progress of your business so you know where you are at fault. The third stipulation is to always be a critical thinker so you are always one step ahead. The fourth would be to engage in team work because of the old adage, “two heads are better than one.” The fifth lesson is that you should never give up because your company can take a positive turn if you take the right

It is true; there will always be obstacles and struggles in operating a business and/or company. I think the lessons from this book can be applied almost anywhere in life, even if it’s not with a specific company. In reading this book, I see the “constraints” within the company as obstacles in my life that I have to overcome. So, just because I do not own a company, does not mean that this read was a waste of time. It gives me a sense that if I work hard at something, even if it is not going how I want it, I always have a choice to amend the problems to get the outcome in my favor. I will apply what I have learned in this book to my everyday life. I will not be so easy to give up and reluctant to take another stab at something if it does not work out the first time. When I finish one goal, I will only think about what is next to accomplish. There is constantly something new to conquer, and as long as there is, I will nevertheless, be delighted to go for