The first chapter of this book starts with a question “Does you company matter?” (12). Montgomery thinks that this is the most important question every business leader must know how to answer. However, many of the leaders not sure how to response this question. Today, many CEOs a...
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...s, blue ocean strategy, value chain, and more. The main takeaways for me from this book are that a strategist or a business leader must need to understand why the firms exist and what are their purpose. From my own perspective, I believe that corporations are not tools for generating money; rather, they provide societal purpose and value to the public. Based on this school of thought, successful companies build purposes and the reasons for their existing. Although companies have to meet the expectation for their stakeholders such as providing goods and services to the consumers, increasing its stock price, offering job opportunities, ensuring financial stability, all these expectations centric around one point which is the: purpose. When a firm has a clear purpose about its existence, they are able to form strategies that creates better return to its stakeholders.
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