Essay on Analysis of Cruises and Recommendations

Essay on Analysis of Cruises and Recommendations

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Internal strengths and weakness
• Strengths-Brands catering to varied customer segments. Carnival caters to all lifestyles and locations and has a capacity of ships 1.4 times the closest competitor. They have a lot of ships so they can have many in different ports to cater to the different destinations. Carnival is a well know brand and promotes a good value.
• Weakness- Declining profits affecting margins. With rising costs to run, maintain, and protect ships, passengers, and the environment it takes a chunk out of the bottom line.
• Brands catering to varied customer segments
Carnival has a portfolio of widely recognized cruise brands. The company's portfolio of brands includes: Carnival Cruise Lines, Princess Cruises, Holland America Line, Costa Cruises, P&O cruises (UK), AIDA Cruises, Cunard Line, P&O Cruises Australia, Seabourn Cruise Line and ibero Cruises ( ). These brands cater to diverse people with different lifestyles and budgets. They also target different cultures and demographic groups, while taking into account people's diverse entertainment and holiday preferences. Being like this helps Carnival expand its markets and strengthen its position in the industry.
• Significant presence in diverse geographies helping mitigate dependency risk
Carnival, through its broad portfolio of cruise brands and the fleet of 100 ships, caters to its
customers globally. The company targets its largest market, North America, with four brands: Carnival Cruise Lines, Holland America Line, Princess Cruises and Seabourn ( ). In the UK, the company offers its Carnival Corporation & plc. Germany is one of the fastest growing markets in Europe. Costa Cruises offers its services in Southern ...

... middle of paper ...

...ation & plc. (2011). Carnival Corporation SWOT Analysis, 1-8.
• Johnson & Weaver, L. (3). Shareholder Rights Law Firm Johnson & Weaver, LLP Announces Investigation of Carnival Corporation. Business Wire (English).

• PR, Newswire. "CARNIVAL PLC - Carnival Corp & plc Reports Financial Impact In 2013." PR Newswire UK Disclose 13 Feb. 2013: Regional Business News. Web. 7 May 2014.

• PR, Newswire. "Carnival Corporation & plc Reports Financial Impact Of Voyage Disruptions In The First Half Of Fiscal 2013." PR Newswire US 13 Feb. 2013: Newspaper Source Plus. Web. 7 May 2014.

• Palmeri, Christopher, and Margaret Newkirk. "Will Carnival Party On?." Bloomberg Businessweek 4318 (2013): 16-17. Business Source Premier. Web. 7 May 2014.

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