1. Introduction
For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States. The tools used for this examination include a SWOT analysis of Coca Cola Company and PEST analysis of United States. In addition, we will examine Porter’s 5 forces of the beverage industry in the United States and we will conclude with a list of recommendations.
2. Company Background
The Coca Cola Company has served various kinds of drinks from 1866 until present. As expected, Coca Cola Company made $48 billion net operating revenues, $9 billion net income, and $162 billion market capitalization in 2012. These huge amounts of earnings in 2012 proving that the Coca Cola Company makes big profit successfully within a year. Besides profit that is achieved, Coca Cola Company also ranked by Interbrand as World’s Most Valuable Brand with $77.8 billion in 2012. Moreover, the company supports over 280 physical activities or nutrition education programs in more than 115 countries around the world (The Coca Cola Company, 2013).
3. Country Background
United States (US) is the world’s third largest country by size (9,826,675 square per kilometer) and by population with 50 states and the District of Columbia (316,438,601 people). The main urban areas by population are Washington, DC...
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The Coca-Cola company has long been known as one of the leading international soft-drink corporations. Due to the rising frenzy concerning global climate change and the need to be ‘green’, Coca-Cola began monitoring and evaluating the company’s production and distribution methods in order to determine whether it was an ecologically responsible company. In an effort to present itself in a greener light, Coca-cola has acquired more natural brands, with Odwal...
The Coca-Cola company is world wide beverage company. It has an annual revenue of over $45 billion dollars. It is one of the world’s most recognizable brands. The company is the number one nonalcoholic beverage company. Coca-Cola owns, operates and markets more than 500 beverage brands, that range from sparkling water to juice, to of course, soda. These products are sold in more than 200 countries.
The social issues in this contemporary world tend to cause adults to begin worrying about their health at around age 37. This shift in the views of the adult population has forced Coca-Cola to expand into the sport drink market by producing Powerade. Along the same line of thought there are many people that are diagnosed with diabetes. This causes them to need to stay away from sugary drinks such as Coca-Cola. They have faced this challenge by creating of Diet Version of their ever so popular soda. These reactions to the social needs of its customers has aided Coca-Cola in maintaining its business and offsetting decreases in revenue from these two large groups of consumers.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Many large companies in the world is known around the world adopted this strategy, recognizing the global market segment needs, take appropriate marketing actions to create a market . The Coca-Cola Company is the successful use of a model of global marketing, today became the world’s largest and most successful soft drink companies. The Coca-Cola Company's products to anyone who is not required, but because of the company's marketing operations , making today the per capita consumption of soft drinks in some countries over the demand f
The Coca-Cola Company was founded in 1892. Since its inception, the organization has seen a steady increase in its market share over the years, and to this day has operations in over 200 countries worldwide. To achieve such success in its competitive market, Coca-Cola has employed sound strategies that have helped it become among the leaders in its industry. The Coca-Cola Company utilizes Market Based Management (MBM) techniques as well as Value Driven Management (VDM) techniques within the organization and in its market to help the firm sustain its stronghold of the market.
The Coca-Cola company was founded in 1886 by John Pemberton, a Civil War veteran and Atlanta pharmacist. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Jacobs’ Pharmacy put it on sale for five cents a glass and named it Coca-Cola. This “inspired curiosity” has now grown to be the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. In 1906 Coca-Cola opened bottling plants in Canada, Cuba, and Panama. Today they produce nearly 400 brands in over 200 countries. More than 70% of their income comes from outside the U.S. (1). This paper will focus on an analysis of operations of the statement of cash flow reports and a vertical and horizontal analysis of the consolidated balance sheets. Also an analysis of the global financial condition of the Coca-Cola Company and the value of goodwill and other intangible assets will be discussed.
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
Coca Cola is one of the giants in the food and beverage industry and among the most successful. With a net worth of over one hundred and eighty billion dollars the company has an ever increasing need to enhance the sustainability of their operations. While Coca Cola has not employed sustainability into their earlier years of operation. The company has gone to great lengths in recent years to help reduce wasteful emissions in their production processes and throughout their supply chain, improve the lives of their shareholders around the world, and help to recover previously lost profits. These efforts are visible in their yearly sustainability reports that highlight the progress they have made towards reaching
...s and exceed USA in per capita consumer of Coca-Cola products. The genuine segment of Coca Cola is the most profitable. Coca Cola intend to maintain the market attractiveness and increase the business strength by keeping the Market research and R & D Team on standby, to grab new and possible approaches and ready to face the challenges. The brand consumers required huge investments, so the Company intends to invest appropriately in promotions and maintain the business relative strength and revenue. The good shape segment of Coca Cola provide negative cash flows, despite the market is growing hence putting more efforts to overcome the issues related. Coca Cola has improved the market attractiveness and relative business strength, by introducing the Coca-Cola tea product. The light on the pocket segment experienced low market growth and relative market share initially.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
Within this project I will try to show the strategies of coca-cola and it is developing, signifiance of company in the world.
Coca-Cola has previously been resistant to change but since public figures, like First Lady Michelle Obama, are campaigning to bring obesity and unhealthy lifestyles to the national forefront and to encourage increased consumption of water and healthier alternatives than sugary carbonated beverages, the company has been forced to reevaluate (Stewart, 2014). Consumers are looking for healthier alternatives and Coca-Cola and other beverage companies have had a hard time keeping up with and meeting those needs. According to Stewart (2014), Coca-Cola holds the largest market share of the beverage industry, with over 60% of its sales coming from the sale of soft drinks; therefore, they are obviously taking the biggest hit with all of the scrutiny and criticism. There is also the potential levy of a “fat tax”, “soda tax” or “sugar tax” in some countries which will also pose a huge challenge for Coca-Cola if implemented (Coca-Cola Co., 2013). To combat this problem, Coca-Cola is working diligently to find innovative ways to sweeten their products with healthier options. They have introduced a number of different products with reduced calorie and sugar content or with alternative sweetener content. In 2013, they began testing their most recent product in Argentina and Chile; Coca-Cola Life which is a
Coke Facts The Coca Cola Company Coca Cola India: Key Facts - Coca Cola Business, website: http://www.cokefacts.com/facts/facts_in_keyfacts.shtml