The narrator in Fight Club uses his condo to show his obsession with consumerism. The narrator discusses how he loves IKEA and is always looking for new things to buy. He is a self proclaimed “IKEA Slave”. It is his belief that if he has the right clothes, and the right furniture he will find peace and be complete. He says, “If I saw something clever, like a coffee table, I’d have to buy it” (Fight Club, 1996). In the film this is portrayed through the visual turning of pages through an IKEA catalogue with a voice over where he says, “What dining set defines me as a person?” (Fight Club, 1999). The voice over and lack of face is symbolic of his loss of individuality and lack of self. The narrator has become artificial. He cannot sleep and he cannot feel anything real because everything he has is material, and fleeting. This becomes a burden in his life.
The desire for consumerism is shown as something negative as it becomes ...
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... Club uses dialogue, plot, symbolism, and lighting to express the negativities in consumerism and loss of identity. The narrator goes through a journey where he loses everything and blames society. He is consumed with IKEA catalogues and later, cancer groups and fighting. He replaces one thing for another. He tries to find his masculinity in violence, never stopping after one fight. The cycle of purchasing, and destruction is escalated with the creation and fall of Project Mayhem. Palahniuk’s message seems to be going towards nihilism but with the plot twist of Durden being the narrator, Palahniuk’s story reveals the truth that he believes it is a mans job to take responsibility for his actions rather than placing the blame on society.
1. Palahniuk, Chuck. Fight Club. New York: W. W. Norton, 1996. Print.
2. Fight Club. 20th Century Fox, 1999.
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