Analysis of British Airways Essay

Analysis of British Airways Essay

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TABLE OF CONTENTS PAGE
1. British Airways: Overview 4
2. Key stakeholders 4
3. Mission and objectives 5
4. Market structure 6
5. Managing diverse cultures 7
6. Economic changes, fiscal and monetary policy 8
7. Regulation 11
8. Conclusion and Recommendations 12
9. References 14



Executive Summary
British Airways has focused its mission and objectives towards satisfying its key stakeholders that include employees, customers, Government and the British public. The company has been successful in dealing with cultural differences that arise between the UK and foreign countries, adopting a geocentric approach to hiring workers. The airline has also created a flexible organisation that responds quickly to the changing needs of its consumers.

However, poor industrial relations and crisis management imply that there is a greater need to focus on building strong relations with employees, enabling them to internalise the vision of the company. Given intense competition in the industry and continuous changes in regulations from the EU and international regulatory bodies, British Airways needs to introduce cost-effective methods of complying with regulatory standards. The firm should also avoid illegal practices that can harm its corporate image.


1. British Airways: Overview
British Airways commenced business in 1935 as a small airline that was privately owned, offering services restricted to the United Kingdom. Due to poor performance, the company was nationalised in 1939 with the state providing the required investment and resources necessary for growth (Brooks & Cullinane, 2007). The emergence of neo-classical economists claiming government ownership to be unproductive and inefficient, paved the way for privatisa...


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...om http://www.theguardian.com/business/2012/apr/19/ba-fuel-surcharge-fine-oft#
Murphy, E. King, E. (2014). Environmental noise pollution. California: Elsevier.
Sitkin, A. Bowen, N. (2010). International business 2nd edition. Oxford: Oxford University Press.
Stabler, M.J. Papatheodorou, A. Sinclair, M.T. (2010). The economics of tourism 2nd edition. New York: Routledge.
The Telegraph. (2010). EU clears British Airways’ trans-Atlantic alliance, merger with Iberia. Telegraph. Retrieved on 15th May, 2014 from http://www.telegraph.co.uk/finance/newsbysector/transport/7889982/EU-clears-British-Airways-trans-Atlantic-alliance-merger-with-Iberia.html
Winfield, P. Bishop, R. Porter, P. (2013). Core management for HR students and practitioners. Oxford: Elsevier.
Yahoo Finance. (2014). British Airways. Retrieved on 14th May, 2014 from https://uk.finance.yahoo.com/q/ks?s=BA

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