Two of Apple Inc.’s strengths would have to be its customer loyalty and its strong brand image. Customer loyalty is a big factor in making sure that the customers that you have keep buying from you and not any other competitor. Apple Inc. does a good job in this as you can see from the...
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... is that it’s incompatible with other products. For example, I bought Microsoft office for my windows computer, my sister wanted to borrow the cd so that she could have the software for her MacBook. We found out that it wasn’t compatible with her computer since hers is running a different OS then mine is. She needed to buy the software specifically for macs. The software for her computer doesn’t come cheap too. I think that it’s very expensive to buy software for macs it’s different compared to just a regular PC. If I wanted to purchase Microsoft office for my pc it would only cost me $104 but if I wanted to purchase it for sister’s mac it would cost me $140 dollars. This is a big factor to consider when purchasing macs. My sister didn’t realize that she would have to purchase word and all the essentials because the MacBook didn’t come installed with those products.
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