Analysis of an Upgraded Shopping Center Essay

Analysis of an Upgraded Shopping Center Essay

Length: 685 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Surrounded by well established residential streets and new executive developments, the Locks Heath Shopping Village offers the essential services: post office, library, hairdresser, dentist etc., plus a range of independent shops, restaurants and a Cooperative Supermarket, about to undergo a transformation into Waitrose. There has also been a name change, from the Locks Heath Centre to The Locks Heath Shopping Village (LHSV), free Wi-Fi, is available, the new owners intention appears to be one of improvement.
There are many similarities between the LHSV and City Road, but in light of what I have observed from the Making Social Lives DVD, the differences are greater.
Similarities are in the basic infrastructure required for a street in any town that supports a local community. For example, there are four places to buy coffee, each having a specific market. The Community Centre has been selling coffee since the LHSV opened in 1983. Costa Coffee has only had a presence for around one year, it is perceived as too expensive and trendy by those who frequent the Community Centre. This has similarities with City Road, where the clientele at some coffee outlets do not feel welcome at others. LHSV and City Road both see activities change throughout the day. In the early morning, the single newsagent is busy as people buy their daily papers. Later, people gather to socialise, chat or even have business meetings - depending upon which outlet they frequent. Early afternoon sees the Secondary School empty out but the teenagers hang around aimlessly before they go home for their dinner. They reappear later and spend their evenings sitting on the seats under the clock-tower, smoking or riding their bikes despite the street signs indicat...

... middle of paper ...

... part of town, catering in the main for its local population, there are very few black and ethnic minority residents and therefore no shops for that market. Black and ethnic minority people could loose out if they were looking in the LHSV for cultural items.
The LHSV is not on the way to anywhere, it is a destination, people choose to go there for a specific purpose. City Road has much more of a transient feel due to the large volume of passing traffic. Many people pass through City Road because they are en route to another destination and have no reason to stop. City Road is probably as multicultural as it gets, it is busy, noisy, the inconsiderate parking causes problems for pedestrians and the disabled. The LHSV has a large free car park and outdoor seating, encouraging people to stay. I feel the LHSV is on the way up, City Road is at best standing still.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay A Report On The Shopping Mall Parking Lot At A Shopping Center

- Cruisers Merchants at a shopping center have turned in repeated complaints against teenagers cruising the mall parking lot, having said it creates overwhelming traffic on weekends. The City Merchants’ Association pressured city council to pass an ordinance against cruising, however, the definition of cruising is vague and open-ended. Police officers issued warnings before giving citations, but the situation has declined further due to rising hostilities between the teenagers and patrol officers....   [tags: Police, Constable, Shopping mall, Police officer]

Better Essays
1620 words (4.6 pages)

Essay about The History Of Shopping Malls

- ... Being that Minneapolis is frigid Gruen wanted to ensure a "perfect" shopping day for everyone rain, sleet, or snow. Not only that at these time patrons who were more well off visited these malls more often than poor individuals. The reason malls were located in vast spatial areas near highways that required consumers to travel by car and at that time most people did not even own a car so they could not go to the mall. Imagine a one-stop shop where all shopping needs could easily be met. Shopping malls were created to serve this purpose....   [tags: Shopping mall, Retailing, Southdale Center]

Better Essays
842 words (2.4 pages)

The Shopping Center Essay

- The Shopping Center In the prologue to the book, Shopping Town USA, the authors, Victor Gruen and Larry Smith, state as a fact that shopping centers, market places, town squares, however they are called, are, and most probably will always be, the center of social activity and a necessity to the psychological functioning of human minds. From the beginning of time, there was always a need to trade things with others and sell what is yours for something better or newer. In the medieval times the market square was also a place for such things as town meetings, religious activity and transacting businesses while they did their shopping....   [tags: Society Shopping Industrial City]

Free Essays
1127 words (3.2 pages)

Shopping Is A For A Shopping Mall Essay

- Shopping is something that has to be done whether you enjoy it or not to get essentials needed. We all go places where merchandize is being sold for a specific reason. Whether you go to the mall, shopping centers, or your local grocery store, you 'll always encounter many types of shoppers. Shopping isn’t always as fun as it sounds to everyone, but it is something we often do. This is the only way we get products we need, by personally buying them. You have three main shoppers including impulse buyers, list makers, and bargain hunters....   [tags: Shopping mall, Retailing]

Better Essays
749 words (2.1 pages)

Essay on Advantages Of Shopping Online Shopping

- ... Graeff (1996) found “analyses the influence of the congruence between brand-image and self-image on brand evaluation relating to the promotion message. It suggests that under the promotion message that reminds consumers of their own self-image, consumers give more positive evaluations of brands congruent with their own self-image”. Some people derive great pleasure and self-satisfaction from using costly branded products. However, other people buy branded items to show that they are in a comfortable position....   [tags: Online shopping, Retailing]

Better Essays
1500 words (4.3 pages)

Online Shopping Vs. Store Shopping Essay

- Online and in-store shopping is different in many ways. However, they both serve as convenient ways to shop. Online shopping has been a convenience for me, but I like in-store shopping as well. I feel the way people choose to shop changes depending on the situation. I have come to realize that many people are shopping online more and more rather than in-store shopping. Shopping online has been very convenient for people whose time is limited and don’t have time to go to the store. If you’re life centers around an online atmosphere such as an online profession or college classes then online shopping can be more convenient....   [tags: Retailing, Online shopping, Shopping, Marketing]

Better Essays
736 words (2.1 pages)

Online Shopping Vs. Shopping Essay

- Shopping has always been one of my favorite hobbies. The hardest part is choosing which is better at that moment, online shopping or in-store shopping. I personally love to do both, especially when there are sales, because sometimes online may have a better sale than in store and vice versa. In the real world real shoppers will know that Online and in-store shopping differentiates in various ways. However, depending on the situation they both are sometimes convenient ways to shop....   [tags: Online shopping, Retailing, Shopping]

Better Essays
839 words (2.4 pages)

Building a Shopping Center on Private or Public Land in Saida Essay examples

- Building a Shopping Center on Private or Public Land in Saida This project is about investing $5,000,000.00 in building a shopping center on a private or public land in Saida. The construction of the building is about two years. Our company will operate this project for ten years starting the day when the mall is entirely finished. After ten years of operating the mall, the entire building will be transferred to the owners of the land and our company is expected to make a certain profit (as estimated in the income statement on page 4) To do so, it is very essential to follow the marketing plan of this study and consider all the relevant analysis....   [tags: Papers]

Free Essays
759 words (2.2 pages)

Shopping Center Essay

- Shopping Center The shopping center seemed to sweep upwards from the ground, its 5 princely floors all overflowing with shops, burger stalls and people, could be seen from the enormous glass wall on the east side of the mall. The big wedge was filled with technological gadgets which could do anything a man or a women could do, yet never even take a gasp for breath. From the outside all seems peaceful and reserved as the car park is not even mildly interesting, but take a step through those electric doors and the first thing that hits you is the roaring of the people, boys are shouting and laughing, children crying, women rushing....   [tags: Papers]

Better Essays
591 words (1.7 pages)

Essay on Shopping Malls

- Shopping Malls Since industrialization pulled off the farm into the factory, department stores were invented and advertisement emerged. This caused consumerism to become a fundamental base of our culture. If consumerism had become a religion, well its temple would probably be shopping malls. Malls turned out to be the central institution of our modern consumer culture. Its environment is full of advertisement and lures which takes the consumer¡¦s soul into the ¡§temptation to buy¡¨ world. The following essay will analyze the techniques that malls use in order to keep customers inside, the reason why different malls appeal to different people and the influence they have on the landscape of...   [tags: Marketing Consumering Shopping Essays Papers]

Better Essays
1305 words (3.7 pages)