Dodge Evolution

630 Words2 Pages

Horace Elgin Dodge and John Dodge created their first truck in 1914, the Dodge Model 30. The Dodge Brothers’ cars’ were ranked at second place for U.S. sales as early as 1916. Dodge cars have come a-long ways in 100 years, along with their advertisements. These advertisements helped create the billion dollar company and without them, Dodge would not have sold the millions of cars and trucks they have already sold. Modern day advertisements are the basics of selling cars; including the “Ground Attack” Dodge Ad and the 2014 Dodge Ad. Although the “Ground Attack” Dodge ad and the 2014 Dodge ad are both good ways of selling a truck, the ground attack dodge ad is better because its design, details, theme, and mood are all superior to the modern Dodge ad.
Throughout the years of truck designing, Dodge’s trucks have greatly improved in appearance and functionality, but unfortunately, their advertisements have not. The “Ground Attack” Dodge Ad shows a tough, athletic truck as the prominent image. This image is important because it grabs the reader’s attention. This tough, muscular image gives the consumer the idea that they can take it out off-roading, when realistically it will end up as the grocery-getter. Just the thought of this off-roading makes the consumer acetous to go out and buy this truck. The new 2104 Dodge ad shows a shiny, calm truck as a way to catch the reader’s eyes. This style of advertising is very successful in selling trucks, but it is the same style of advertising that Dodge used 20 years ago, not matching the improved appearance of the trucks. If Dodge were to change this, it would greatly improve the scheme of selling trucks, using new advanced advertisement, to new advanced trucks. Prominent image depends gre...

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...uy their truck. The Ground attack dodge ad has quite the opposite theme. Looking at the background of this advertisement, we can determine that the theme of this ad is powerful and off-roady. This is determined because the background is of a beautiful truck traveling at a high-rated speed, because we see dust; and also surrounded by trees. Themes are very important because they determine the mood of the reader, making the ad successful, or even worse; not successful.
Overall, the theme, prominent image, and background of are the most important things in advertising. Prominent image is used with background to intense the readers to buy the truck. Although the “Ground Attack” Dodge ad and the 2014 Dodge ad are both good ways of selling a truck, the ground attack dodge ad is better because its design, details, theme, and mood are all superior to the modern Dodge ad.

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