Our target market is adults ages 18-55, all races and genders, and working class people on a budget. People interested in coffee, cold drinks and food on the go especially are our prime customers. Working class people, young adults and students are our best customers because they are looking for cheap, but quality food and drink that they can get on the go. Their busy lifestyles makes the speedy drive-throughs of Dunkin’ Donuts a more viable options than a walk-in coffee shop that takes a long time to make each item. We plan to set up shops in cities and by the beaches mainly. Our first location will be in Melbourne because the coffee culture in this city is much more developed and pervasive than it is in the rest of Australian (Stone, 2015). If we can get the coffee drinkers of Melbourn excited about Dunkin Donuts coffee, the excitement may spread to other parts of the country more quickly.
Between 2012 and now Dunkin’ Donuts as increased sales exponentially. In 2012 Dunkin donuts had roughly $658.2 million in sales from all of its brands combined (Bloomberg, 2016). In 2016, the company now boasts $817.0 million in sales total (Bloomberg, 2016). We expect sales to be about $300,000 at first just from our one Melbourn location. To project this sales number, we used Bloomberg to explore Dunkin’ Donuts stocks, sales, and profits internationally, and just in America from 2012 to 2016. We ...
... middle of paper ...
...on. By purchasing in bulk from vendors, prices will be kept low and affordable.
In conclusion, Dunkin’ Donuts will succeed in the Australian market based off our extensive research and findings. With the proper adjustments to the current brand, Dunkins’ could become the leading coffee chain in Australia. In order to succeed, not only must the rules and regulations of the host country be followed, but the entire brand must shift its attitude to please that of the Australian people. Catering to the customer is what creates a successful brand, and with constant feedback from the customer, the new Dunkin’ Donuts locations all throughout Australia will succeed. Franchising is an equitable and less time-consuming way for Dunkins’ to make profit from its brand. With the help of the Australian people, Dunkin’ Donuts will dominate the market share in no time.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- A business expanding into foreign markets is becoming a common occurrence in the world. A.G.Barr’s has proven itself to be successful in its own market, from its figures it shows it is the largest soft drink supplier in Scotland. The company offers a unique twist into the soft drink industry and so is looking into a country which already bolsters a big soft drink consumer base. After already expanding into the Russian and Australian market the best option for the company appears to be Brazil. This is due to the large tourist influx which is expected and also the already large consumer base General Information about host country Brazil is the world’s fifth-largest country in terms of land m... [tags: Population, Host Country, Brazil]
1201 words (3.4 pages)
- ECON 1101 - The Market for Alcoholic Beverages An important purpose of this study has been to search for differences in economic factors, prices and incomes to explain the differences in the consumption of alcoholic beverages. The effects of the prices and incomes on consumption are measured by elasticity’s, which include price elasticity. Price elasticity of demand is a measure used in economics to show the elasticity of the quantity demanded of a good compared to a change in its price, ceteris paribus.... [tags: Economic Factors, Prices, Incomes, Alcohol]
1239 words (3.5 pages)
- This report was written to advise the manufacturing company Alvernian on the various strategies required in order to succeed in a foreign market. Hong Kong will be highly efficient for business processes and is strongly recommended as the prime location for Alvernian due to its economic viability and success. Therefore, geographic position will maximise opportunity for capital advancement and establish strong national and international business networks. Extensive research has been conducted on various strategies, elements and methods required to work internationally in Hong Kong.... [tags: Alvernian, financial and human resources]
2447 words (7 pages)
- ... 2.1 Opportunities that may be encountered in the Overseas Market 2.2 Possible Risks Encountered in the Overseas Market - Foreign exchange - Political 3.0 Strategies for Managing International Business The four strategies that are crucial for managing international business are marketing management, operations management, finance management and human resource management. 3.1 Marketing Management Multinational companies are having to change how they manage their organisational structure as a result of global competition increasing.... [tags: international trade, overseas market]
1069 words (3.1 pages)
- One of the leading and top coffee chains in Australia is Gloria Jean’s Coffees. It is an Australian-based coffee company, with more 480 stores across Australia. It is one of the largest coffee chains in world and is one of Business Review Weekly’s top 1000 companies and in top 500 private companies in Australia in 2008. Originally, the company started its operation in the USA, particularly in Chicago, with Ed Kvetko and Gloria Jean as founders in 1979. After over a decade, an Australian business man and coffee expert, Nabi Saleh, introduced Gloria Jean’s Coffees across Australia.... [tags: Australian coffe chains]
2211 words (6.3 pages)
- Red Bull’s reputation is seen as energetic, exciting and attracts a community of like-minded individuals that embodies these values. By identifying with a particular market segment they can build a community around youth culture and capitalize on younger consumers who feel a strong sense of expressing their unique personality by embracing the Red Bull brand (UK, 2013, para. 10). By creating unique events in which community members can be actively involved with Red Bull, it allows consumers to interact with the brand, on a personal level.... [tags: Marketing, Red Bull, Target market, Energy drink]
1430 words (4.1 pages)
- INTRODUCTION The global hotel industry is currently thriving with business, encouraging new players to enter the market and compete for profits. To be successful, firms must look to expand into new markets to gain a greater share of wallet by leveraging core competencies to increase competitiveness. In 2007, it was evident that the global hotel industry had become highly concentrated in that “about 15 percent of the world’s hotel rooms [were] concentrated in the hands of 20 brands” (Papiryan). Research also indicates that the luxury hotel segment was experiencing a significant amount of growth in 2007 through the increase in hotel capacity and the introduction of new brands into the hotel m... [tags: Information Technology ]
2551 words (7.3 pages)
- For approximately the past 20 years, since the deregulation of the Australian Aviation industry, the Australian Domestic Market has been profitable. The past half year has brought to light the first negative effects of fierce competition between Australia's airlines the Qantas group and Virgin Australia Holdings Pty Ltd (VAH) (which will be further referred to in this document as Virgin Australia) in the form of loss which can be seen in the below figure. In recent years, the Australian Domestic market has been predominantly a duopoly style market with Qantas Group and Virgin Australia being the main competitors contributing to market share.... [tags: virgin australia, qantas groups, aviation]
1728 words (4.9 pages)
- Business Environment - China vs India ‘For Australian businesses looking to expand their operations overseas, China is a more attractive location than India.’ To what extent do you agree with this statement. Justify your answer. Introduction In the year 2007, China and India ranked first and second respectively in the list of ideal foreign direct investment (FDI) destinations, according to A T Kearney, a global strategic management consulting firm (The Press Trust of India Limited, 2007a).... [tags: Business Market Analysis Compare Contrast]
1544 words (4.4 pages)
- Starbucks is an American coffee company based in Seattle, it was founded in 1971. Starbucks use twin-tailed mermaid as their logo, the reason behind it is because, according to a greek mythology the twin-tailed mermaid used to seduce mariners into jumping out of the boat in to the water, it just simply means that it is irresistible. Today, Starbucks is one of the largest coffeehouse industry in the world. They provided high quality coffee, pastries and snacks. Regardless of its expensive price customers are still willing to pay for its quality.... [tags: Starbucks Analysis]
1319 words (3.8 pages)