An New Consumer Behavior After E Commerce ( Online Retail Market ) Essay

An New Consumer Behavior After E Commerce ( Online Retail Market ) Essay

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Showrooming in BestBuy
"Showrooming" was considered the new consumer behavior after E-commerce (online retail market) has emerged which was expanding at a rate of 17% per year. "Showrooming" is when shoppers enter the physical stores to view the features of the products in which they want to buy and they would leave the store and purchase the products online for lower prices. This consumer behavior poses a great threat on the brick and mortar retailer stores by creating an alternative to buying products for much lower prices which impacts a number of sales the retail stores are making. Another factor that contributed to the concept of showrooming was the new price matching mobile applications which allowed consumers to make price comparisons online between different stores to find the best prices and discounts online. As a result, people began relying more on retail stores as showrooms instead of purchasing their products. The two concepts of showrooming and price-matching had created a new challenge for retail stores such as Best Buy to compete with the strong online market that i...

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