An Investigation into the Usefulness of Twitter for Enhancing Delegate Experience

An Investigation into the Usefulness of Twitter for Enhancing Delegate Experience

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According to the 2013 Social Media & Events Report, the amount of people who use social media channels has increased considerably by around 20% over the past year (Van Alphen-Schrade and Spiees, 2013, pp. 2). Whether this is Facebook, Twitter or even Google+, industries from all business sectors are, yet to fully realise the level of possibilities, both positive and negative, which could be generated from utilising such applications.

Further to this, Ofcom recently estimated that due to the recent popularity of smartphones, tablets and other similar handheld devices, the number of individuals accessing the internet through mobile technology rose by almost nine million to a staggering 40 million in 2012. What is more, the report highlighted a change in the type of communication these devices are being used to generate. Whilst the proportion of those who said they use traditional methods of messaging (such as SMS) remained unchanged; the percentage of those who use social networking sites increased (Ofcom, 2013).

According to MacManus (2006), “from a sample size of around 2 million US people, US Web stats company Compete concludes that social networking sites are quickly approaching the traffic level of the big portals like Google and Yahoo”.

To a certain extent, the events industry has shown acceptance of these technological changes and has responded appropriately. Events Company Blondefish, for example, was recognised by Eventia in consecutive years for its resourceful and inventive use of applying technology throughout its events (Eventia.org.uk, 2013). Blondefish explain that their aim is to: “support agencies and brands to engage audiences, amplify to social media and measure results” and continue to say that they, “c...


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...ons Market Report 2013. [press release] 1, August 2013.
TED. 2013. About TED. [online] Available at: http://www.ted.com/pages/about [Accessed: 21 Nov 2013].

Siegel, J., Dubrovsky, V., Kiesler, S. and Mcguire, T. 1986. Group processes in computer-mediated communication.Organizational behavior and human decision processes, 37 (2).

Van Alphen-Schrade, M. and Spiees, S. 2011.Social Media & Events Report 2011 How does the event industry use social networks?. [e-book] Available through: amiando http://www.amiando.com/socialmediareport_en.html [Accessed: 21 Nov 2013].

Van Alphen-Schrade, M. and Spiees, S. 2013.Social Media & Events Report 2013 : How is the event industry using Social Networks?. [e-book] pp. 2. Available through: amiando http://img.en25.com/Web/AmiandoGmbH/%7B2a876836-46a2-491c-abba-5a0f86c5a679%7D_DS-SMR-2013-EN-WEB.pdf [Accessed: 21 Nov 2013].

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