An Investigation into the Usefulness of Twitter for Enhancing Delegate Experience

An Investigation into the Usefulness of Twitter for Enhancing Delegate Experience

Length: 1717 words (4.9 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

According to the 2013 Social Media & Events Report, the amount of people who use social media channels has increased considerably by around 20% over the past year (Van Alphen-Schrade and Spiees, 2013, pp. 2). Whether this is Facebook, Twitter or even Google+, industries from all business sectors are, yet to fully realise the level of possibilities, both positive and negative, which could be generated from utilising such applications.

Further to this, Ofcom recently estimated that due to the recent popularity of smartphones, tablets and other similar handheld devices, the number of individuals accessing the internet through mobile technology rose by almost nine million to a staggering 40 million in 2012. What is more, the report highlighted a change in the type of communication these devices are being used to generate. Whilst the proportion of those who said they use traditional methods of messaging (such as SMS) remained unchanged; the percentage of those who use social networking sites increased (Ofcom, 2013).

According to MacManus (2006), “from a sample size of around 2 million US people, US Web stats company Compete concludes that social networking sites are quickly approaching the traffic level of the big portals like Google and Yahoo”.

To a certain extent, the events industry has shown acceptance of these technological changes and has responded appropriately. Events Company Blondefish, for example, was recognised by Eventia in consecutive years for its resourceful and inventive use of applying technology throughout its events (, 2013). Blondefish explain that their aim is to: “support agencies and brands to engage audiences, amplify to social media and measure results” and continue to say that they, “c...

... middle of paper ...

...ons Market Report 2013. [press release] 1, August 2013.
TED. 2013. About TED. [online] Available at: [Accessed: 21 Nov 2013].

Siegel, J., Dubrovsky, V., Kiesler, S. and Mcguire, T. 1986. Group processes in computer-mediated communication.Organizational behavior and human decision processes, 37 (2).

Van Alphen-Schrade, M. and Spiees, S. 2011.Social Media & Events Report 2011 How does the event industry use social networks?. [e-book] Available through: amiando [Accessed: 21 Nov 2013].

Van Alphen-Schrade, M. and Spiees, S. 2013.Social Media & Events Report 2013 : How is the event industry using Social Networks?. [e-book] pp. 2. Available through: amiando [Accessed: 21 Nov 2013].

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Contrast Between Facebook And Twitter Essay

- The Contrast Between Facebook And Twitter Social media has become a major epidemic in today’s society. According to millions of people have signed up on social media websites, allowing their basic information to be shared with the world wide web. Two of the biggest social media websites today are Facebook and Twitter. The new generation tends to use Twitter over Facebook, the older generation prefer Facebook over Twitter. Though Facebook and Twitter serve the same purpose and have many similarities, they both differ in many ways....   [tags: Twitter, Social media, Facebook]

Powerful Essays
883 words (2.5 pages)

Twitter and Its Spatial Bias Essay

- A medium is a means of mass communication, such as television, radio, or newspapers. Harold Innis, a leading scholar of communication and media theories, separated media into two categories, time-biased and space-biased. Time-biased media last longer but reach few, while space-biased mediums reach many but are short lived. Twitter is a social form of media, which sends short messages that have the potential of a massive audience on a global scale, putting in Harold Innis’ category of a space-biased form of media....   [tags: time, space, twitter, communication]

Powerful Essays
883 words (2.5 pages)

Essay on The, Social Networking Giant Twitter

- From hashtags and likes to tweets and retweets, social networking giant Twitter has now grown to become the tenth most visited website in the world. Born on 19 November 1976, Jack Dorsey grew up in what many would consider the typical American family in St. Louis. Having grown up with a speech impediment, Dorsey generally avoided communicating verbally with others, preferring to keep to himself. As he got older, Dorsey slowly began to take an interest in coding, and was able to teach himself to code in C through watching programmers on Internet Relay Chat (Max)....   [tags: Entrepreneurship, Entrepreneur, Twitter]

Powerful Essays
1852 words (5.3 pages)

Performance Enhancing Drugs' Affects on Athletes Essay

- The topic for my stakeholder research paper is performance enhancing drugs. My research is the affects of performance enhancing drugs on athletes and how it affects society. The stakeholders for the research paper are the professional athlete, the college athlete, governing bodies and the fan. The effects of drug use on the professional athlete can cost them their career and also their lives. The college athlete wants to become the fastest or the biggest and nevertheless don’t view performance enhancing drugs as dangerous....   [tags: performance enhancing drugs, athletes, ]

Powerful Essays
487 words (1.4 pages)

Use of Performance Enhancing Drugs in Sport Essay

- Athletes taking PEDs is just like sitting in school taking a test and not be able to figure out and answer to a question and seeing classmates cheating,taking out their phone,looking at others paper, and having cheat sheets. Most people have had this happen in their lives just like athletes most athletes are hard workers but you come across a few so called athletes who use performance enhancing drugs to improve there game which are illegal. The use of performance enhancing drugs is an unlawful shortcut which helps body muscle grow faster without effort and it also helps with muscle endurance.The use of this substance is increasing instead of decreasing....   [tags: Performance Enhancing Drugs]

Free Essays
1177 words (3.4 pages)

Twitter : An Online Social Networking Service Essay

- section{Theory Base} subsection{Twitter} Twitter is an online social networking service wherein registered users have the ability to post or read a 140-character message referred to as a "tweet" parencite{Twitter2015}. In addition, tweets are categorized using hashtag symbols. This allows users to see all tweets that contains a particular hashtag. A report in 2013 parencite{mooreheidi2013} shows that there are around 200 million users who generates 400 million tweets everyday, and by 2015, the number tweets shared reaches up to 300 billion parencite{lorirtaylor}....   [tags: Social network service, Twitter]

Powerful Essays
1088 words (3.1 pages)

Essay about Performance Enhancing Drugs Among Athletes

- Since the dawn of the twenty-first century, performance enhancing drugs have become a religious practice in “the lives of some sport figures.” The use of these supplements have given athletes an edge to perform at maximum capability. Most major athletes all agree on the fact that the competitive drive is intensely fierce. Despite all, most athletes have high hopes of attaining prestigious awards, a full ride college scholarship or the once in a lifetime opportunity to play for a professional team....   [tags: Performance Enhancing Drugs, drugs, Athletes,]

Powerful Essays
928 words (2.7 pages)

Twitter Sentiment Analysis Essay examples

- \section{Introduction} Many new forms of communication have emerged in the past few decades such as text messaging and have become quite popular and important. These new forms of communication convey huge range of information and are also popularly used to share sentiments and opinions about different events and topics. We have worked on the following task. The task is: \begin{itemize} \item Given a message, classify whether the message is of positive, negative, or neutral sentiment. For messages conveying both a positive and negative sentiment, whichever is the stronger sentiment should be chosen....   [tags: Calculate Twitter Sentiment ]

Powerful Essays
1559 words (4.5 pages)

Twitter: Protecting User Privacy Essay

- Social media has seen a significant number of stories that bring attention to failures in surveillance policies over the past decade. Time after time we hear about how surveillance technology is digging deeper and deeper into our personal information and is infringing on our rights more and more. It is important however to recognize successes in personal information protection and acknowledge achievements on behalf of the common population. As more and more attention is brought to surveillance the public is becoming better informed....   [tags: Twitter vs Government Surveillance, 2015]

Powerful Essays
1126 words (3.2 pages)

Essay about Learn To Delegate

- Learning to Delegate Delegation is about handing over authority, and for many small-business owners, that's a scary concept because you don't know what will happen when you give up control. But the good news is, delegating doesn't have to be scary-you have more control than you think. Because when you've clearly defined what's to be done and what the outcome should be, it's difficult for a skilled assistant, employee or virtual assistant to be unsuccessful. The key to controlling delegation is to establish what the tasks are, how they should be completed and what the final outcome looks like before you assign the task to someone....   [tags: Business Management]

Free Essays
963 words (2.8 pages)