Introduction
This assignment is an investigation into social media influence on individuals’ life, marketing strategy making, business competition, customer acquisition and customer relationship management. It will explore how business developing via social media platform, how companies use the social media competitive advantage to improve marketing campaign and manage their customer relationship.
What is Social Media? With the development of technology, the early online services came into being along with the emergence of Usenet (Michael, Ronda, & Truscott, 1997), Advanced Research Projects Agency Network (ARPANET) (Bidgoli, 2004) and LISTSERV (NIC.FUNET.FI, 1986). In addition, some archetypal functions of social networking sites appeared in America Online (AOL Inc.) (The History of Computing Project, 2012), Prodigy Communications Corporation (Prodigy Services Corp.) (Crockett, 1990), CompuServe Information Service (CompuServe) (Turner, 1998), ChatNet (ChatNet, 1996) and the Whole Earth 'Lectronic Link (The WELL) (Pernick, 1995). After that, more and more web hosting services sprang up, such as Geocities (1994) (Stern, 1997), Theglobe.com (1995) (Jonathan, 1996) and Tripod.com (1995) (TRIPOD, 1995). In the late 1990s, many social networking sites began to offer more advanced features for users’ communication and
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By the end of September 2016, more than 2.6 billion (We Are Social, 2016) people using social media to join social communities, publish content, share information or ideas and communicate with other users. Figure 1 shows leading social networks worldwide as of September 2016, ranked by a number of active users (in millions), obtained from the Statista Inc. (Statista, 2016). Undoubtedly, Facebook is the most popular social media globally in terms of active
Over the past decade, there has been a considerable debate about the effect of social media on individuals and societies. In fact, social media has become inseparable part of our life. It is not a new thing and has various forms. It emerged in the late seventies and the early eighties with the emergence of USENET, Bulletin Board System, AOL. In around 1994, private internet service providers came with new technology revolution in the major cities of the USA. This gave a golden chance to the millions of people to come online and gave them the access to the internet. This era was the dawn of the social media. This gave birth to various online social sites like classmate.com, P2P, Napster, Sixdegree, Friendster, Myspace, LinkendIn, etc. There
Social Media began affecting our communication and relationships as early as 1969 when the first internet service provider become available to U.S. universities. In 2002, Friendster, the first social media website available to the U.S. was created and gained over 3 million members in just over 3 months. One year later, MySpace launched. In 2004, Mark Zuckerberg, a 24-year-old Harvard student, created Facebook, an online social networking service. This service was originally a way for students to interact. Today it is the world’s largest social networking service and allows over a billion users to connect though posting photos, sharing links, and comments which all appear on a “News Feed” that blasts out this information to all your virtual friends. For the current generation, this new way of communication is facilitating the act of never losing contact with anyone they have ever met. It also allows anyone on this platform to create new relationships with people they are interested in connecting with via internet.
With the invention and development of the Internet, communication has changed in to a revolutionized platform. The Internet has evolved from a means to facilitate data, to a stage of public communication through the use of social media. Social media has affected every aspect of interaction from personal lives to the business world. The business world however, has been especially impacted by the application of social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction.
Social Media refers to the interaction and communication among people using mobile and internet based technology and equipments. It is the way of intercommunication in which they can create, share or exchange their ideas and information in online groups and communities. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”(Haenlein). The social media has made people communicate with others easily in any part of the world.
Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.
Social media is defined as the democratization of content and a shift in the role that made humans in the process of reading and disseminating information. Social media covers a variety of things that use internet to facilitate conversation (Solis, 2009). Social media is considered as the creation of the foundation that connects people, provide opportunities to produce and share content with others, extract and process the knowledge to the society and share it again. Some popular social media are Faceboook, Myspace, Twitter, LinkedIn, Flickr, and Foursquare, YouTube and Others (Lewis, 2010).
Social media was considered as a temporary trend. Something that “the kids” were using that businesses could not profit from. As time passes by, they were proved wrong. There are over 3 billion internet users and over 2 billion of them are active on different social media sites. Popular social media platforms have turn into a marketing place for various products. Offering the business an important data about their customer’s needs and wants. According to Copp (2016), there are 10 benefits of social media for business. First one is that it gains valuable customer insights. Through daily active engagement and social listening, a business can be capable of collecting important customer data and use the information to make smarter business
Social Media are increasingly popular in the world. Almost everyone has an account in any social media platform, most of us use them to connect with family, friends or to meet new people. We share photos or videos with other to share details of our everyday life, we share opinions and stay update with news and current events. Facebook is the most popular social media platform of all time, within six years, Facebook has experienced dramatic growth; it has reached more than a billion users and is still growing rapidly. For this reason I selected this platform trying to find an answer to the next questions: Why do we need a social network like Facebook? , Which is causing Facebook impact in our lives? , What will be the future Facebook? And what will be the
Social media marketing has several adventages for businesses.Increasing exposure is one of the most significant benefits of social media marketing. To exemplify, since according to the World Internet User statistics, there are currently 2,405,518,376 Internet users, social media marketing gives businesses’ the chance to reach millions of people. Besides Lawrence Zammit, director of Misco Consulting states that “The fact that 84 percent of organisations in this survey use social media such as Facebook, Twitter or LinkedIn reflects the importance of the role of social media marketing in the way businesses communicate with their audiences. In fact, 45 per cent also expressed their belief that social media investment contributes to an increase in acquiring new business or retaining current business.” Although traditional media has been an important element in marketing, the facts that, social media marketing creates more exposure, costs lesser and has more measurable effects than traditional media marketing.All of these makes social media marketing more preferable by the firms. Hence, it can be shown from the above that marketing strategies via social media is more efficient rather than traditional media to create or retain businesses. Most companies find a balance and integrate traditional and social media to maximize exposure and opportunities. Apart from increasing exposure of businesses, social media marketing also increase brand awareness with clients and customers and improved communication with them.For instance in the “Ten Business Benefits of Social...
With the way the world is now it should be no surprise to anyone that social media has very literally taken over the world in this day and age. From late 2008 to early 2009 the size of Facebook users doubled from 100 million to 200 million in eight months, and was already up to 400 million by early 2010. Twitter also raised its number of users in 2009 from 4.5 million to 20 million (Zandt). With a few clicks of a button or taps on a screen, a person can be connected to family and friends in every corner of the world and even see what their favorite celebrities are doing with their lives.”Social media defines an array of internet sites that enable people from all over the world to interact. This can be through discussion, photos, video and audio
Social media is “Websites and applications that enable users to create and share content or to participate in social networking”[1]. Social media marketing is the use of internet based platforms (social media) to advertise and broadcast companies to the world. The use of social media for marketing has many benefits and this has been proven numerous times. It can be risky for some companies but the opportunity for benefit outweighs the small risk and therefore I believe companies should develop social media marketing strategies.
Sharing online content is an integral part of modern life. In recent years, the emergence of social media has become the most common internet-based activity. An online social networking site is defined as a group of internet-based application that allows creation and exchange of User Generated Content. (Kaplan and Haenlein 2010) It is an umbrella term characterizing different types of applications which include blogs/micro-blogs(eg Twitter), social networking sites( eg Facebook) and content communities(eg Youtube).
Social media is becoming the most important and influential technological advancement in our country since the internet was created in the 1960s. For the longest time people were only limited to e-mails to make communication to one another and there were no large scale social media sites available. However, the internet started taking off in the early 2000s as new generations started bringing to the table new and more advanced ideas. Facebook was invented in 2004, where people were able to connect with whoever they wanted throughout the world to communicate and be able to share anything. On their
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Internet has become a vital element in people daily lifestyles. People use smart phones, tablets, laptops or computers to access Internet. By the first decade of the 21st century, many Internet users use faster broadband Internet access technologies. As the Internet users grow, one of the Internet phenomenons that can be seen is social networking. Basically, people use social media to interact among people where they create, share or exchange information in virtual communities and networks.