Design thinking, although not traditional or linear, proves to relentlessly drive businesses into success. Successful innovation has evolved due to the power of design thinking as evident in Microsoft having the largest market share in technology innovation(Trevis Team,2013). Design thinking highlights the importance of businesses creating relevance and connections with consumer interests. Additionally, the aim of design thinking involves the manifestation of creativity and innovation within 3 “spaces” (Brown, 2008). According to the “Design Thinking”, written by Tim Brown, these spaces are not specific activities or steps but rather concepts of problem “spaces” whereby “inspiration, ideation and implementation” all focuses on a user centred approach. The pr...
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...nation of empathy, optimism and self-motivation indicate the importance of multiple personality traits. Thus, these traits are essential to providing individuals as well as teams to successfully undertake the design thinking process.
Empathy, as also amongst other skills such as self-regulation and motivation is a critical personality trait of a design thinker and is linked strongly with business success and leadership. As evident through Bill Gates and the company Microsoft, a holistic approach to emotional intelligence ensures maximum effectiveness amongst design thinkers and their team. Design thinking is vital for a modern day business to succeed in the over-competitive and demanding market. Empathy, optimism and motivation are all principal traits of design thinking and thus evidently is highly rewarding when integrated into the business’ core and management.
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