An Estimation Of Visitor Numbers And Expenditure Essay example

An Estimation Of Visitor Numbers And Expenditure Essay example

Length: 1960 words (5.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

 An estimation of visitor numbers/expenditure from the identified country based on an analysis of a range of internal and external information sources.

Future trends Estimates of visitor numbers Estimates of expenditure
2016 – 2017 50,000 $1 billion
2017 - 2018 60,000 $ 1.8 billion
2018 - 2019 80,000 $ 2 billion

 An analysis of existing and previous marketing plans, strategies and campaigns and their effectiveness in increasing visitor numbers and expenditure. Your analysis should also identify marketing successes and how this can be applied in marketing to consumers in your identified country.

Existing marketing plans, strategies and campaigns Effectiveness Marketing successes How this can be applied in marketing to consumers in the selected country
Target priority segments by each of the priority markets It has been effective as top priority targeted customers have the biggest spending amount on the designed touring programs and they can provide the desired referrals to other important VIPs It has been successful as the designed messages and information are conveyed to the right people in the exact target segment and customers are attracted instantly by the advertisement campaign It will be applied in the selected country through our relationship and business network with the local government, suppliers and experts for tourism
Encourage increased length of stay in TNQ It has been effective as the customers have realized the potential large benefits and advantages by staying longer in the resort centers and they consider the programs value for money The local tourists business have been benefited from the longer stay from the Brazilian tourists but also the other related businesses have gained the associated benefits from t...


... middle of paper ...


...d as the business operation purposes and ensure they are kept within the company documentation systems. $ 5,000
Marketing strategy 2: e-business • The Disability Discrimination Act 1995. This act is designed to ensure that websites are accessible to users with disabilities. The type of disability that may be relevant includes impaired vision and dyslexia
• The Data Protection Act. This act determines how TTNQ can store personal data on its business computers. $ 4,000
Marketing strategy 3: services marketing EEO: during the staff management and performance reviewing for TTNQ annually, the company should be aware that all the staffs to be treated with respect and equally no matter of their religion, gender, religions, ethical backgrounds and language spoken. Their job promotional and employment should be based on the performance level and skill and experiences. $ 6,000

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Impact Of Tropical North Queensland 's Marketing Strategy For Increasing Visitor Numbers And Expenditure

-  An analysis of existing and previous marketing plans, strategies and campaigns and their effectiveness in increasing visitor numbers and expenditure. Your analysis should also identify marketing successes and how this can be applied in marketing to consumers in your identified country. Existing marketing plans, strategies and campaigns Effectiveness Marketing successes How this can be applied in marketing to consumers in the selected country Develop of media release ,articles • Reach out to larger audience • Strong and positive brand image or reputation • Inexpensive way and save cost • Brand awareness increase by 5% • Sales increased by 10% • Market share increase by 6% • Create demand...   [tags: Marketing, Customer, Advertising, Marketing plan]

Better Essays
1695 words (4.8 pages)

A Quantitative Estimation of Monthly Expenditure of International Students of UIUC

- ... They also point out that spending was constrained by income: part-time students spend more than full-time ones; the older spend more than the younger (Callender & Kempner, 2000). The reason why Callender’s ranking of accommodation is different from the others has something to do with the different time period and countries where they conduct their research correspondingly. However, all of them rank accommodation at top two, a very significant place. This paper aims at finding a quatitative model to estimate the monthly expenditure of international students of UIUC, in order to help them develop their financial plan covering the whole period of studying abroad...   [tags: University of Illinois at Urbana & Champaign]

Better Essays
972 words (2.8 pages)

Essay The Estimation Of The Number Of Transcriptional Enhancers

- “Discuss the estimation of the number of transcriptional enhancers in the human genome, and how to study their regulatory activity.” Introduction. Cis-regulatory elements, such as insulators, promoters, silencers and enhancers, are sequences of non-coding DNA, which act as a sequence-specific binding site for protein, such as transcriptional factors (TFs), resulting in the regulation of the gene transcription. Particularly, enhancers are known for their ability to significantly increase the level of transcription of a particular gene and therefore its expression (Banerji et al., 1981)....   [tags: DNA, Gene, Gene expression, Genetics]

Better Essays
1196 words (3.4 pages)

Controlling Visitor Numbers to the Lake District National Park Essay example

- Controlling Visitor Numbers to the Lake District National Park The Lake District is an area of spectacular natural beauty and tranquillity. It is located in the North of England near Kendal. Its wide range of physical environment offers both peaceful holidays and the opportunity to for activity breaks. The national park has a number of different physical landscapes, which include: coastal areas, deciduous woodland and mountains with fast flowing streams. There are a wide range of ecosystems including both freshwater and saltwater habitats, heath land and a variety of grassland communities....   [tags: Papers]

Better Essays
1243 words (3.6 pages)

Demand Estimation : A Product Or Service Essay

- Demand Estimation is a process that involves coming up with an estimate of the amount for a product or service. This demand is typically confined to a particular time period such as a month, quarter or year. According to Luke Arthur, “Demand Estimation not away to predict the future of any business, it can be used to come up with some fairly accurate estimates if the assumption are made correctly. One of the reason companies use demand estimation is pricing, when you offer a new product or start a new business you may not have an idea on how to price your product....   [tags: Supply and demand, Consumer theory]

Better Essays
860 words (2.5 pages)

Essay on The Estimation Of Health Production Function

- The Estimation of Health Production Function in the United States 2010 Introduction Health economics is an important and growing field in Economics. The health sector accounts for over one-sixth of the U.S. economy, and its share of gross domestic product (GDP) is expected to grow each year. The healthcare costs in the United States have shown an upward trend in recent years as well. According to the World Health Organization (WHO), total healthcare spending in the U.S. continued to grow from 13.4% of its GDP in 2000 to become 15.2 % of the GDP In 2008....   [tags: Health care, Health economics, Medicine]

Better Essays
1367 words (3.9 pages)

Essay on The Results Of Number Line Estimation And Base 10

- Coding The results of number line estimation and base 10 questions were coded to for the next analyses. Estimation accuracy The 0−100 number line estimations were measured by the 0−20 CM ruler with scales of every 0.2 CM (equals to number 1) and 0.02 CM (equals to number 0.1) on it. The experimenter used the ruler to measure the results of estimated number magnitudes (e.g., 15). The experimenter input both the estimated and actual number magnitudes of each number and calculates percentage of absolute error (PAE) of each estimation result....   [tags: Regression analysis, Statistics]

Better Essays
1142 words (3.3 pages)

Importance Of Numerical Estimation Of The National Council Of Teachers Of Mathematics

- The Importance of Numerical Estimation The standards and principles of the National Council of Teachers of Mathematics (NCTM) (2000) emphasize the importance of understanding numerical magnitude as the pre-K2 students endeavor to make sense of numbers. “Number magnitude is an essential feature for algorithms . Use of the algorithms not only depends on the automatic recall of number facts but also reinforces it. Far too many middle and high school students lack the ability to accurately compare the magnitudes of such numbers." NCTM also acknowledge the estimation proficiency and precision provide solid foundation for future mathematics success not only for individual differences of computatio...   [tags: Mathematics, Number, 1, Real number]

Better Essays
975 words (2.8 pages)

Trafficking in Numbers: The Social Construction of Human Trafficking Data, by David Feingold

- In today’s world, numbers and statistics play an undeniable role in shaping our perception of the world, and quantification has become a universal tool to support claims and provide necessary evidence. Such cases are especially predominant in the fields of politics and media. People nowadays seem to automatically accept numbers and mindlessly repeat them with an unquestionable air of authority and validity, without considering the importance of examining the methodology behind them and the source that produced them....   [tags: Statistics, Deriving Numbers]

Better Essays
1519 words (4.3 pages)

The Importance of Stature Estimation Essay

- Webster-Mirriam defines stature as the natural height (as of an individual) in an upright position. Estimating stature is important for individualization in forensic cases and mass disasters. Along with assessments of age, sex, and ancestry, stature estimation assists a forensic anthropologist in building the biological profile of an unidentified decedent (DiGangi, Moore). Research has shown that measurement of the lengths of the long bones is the most useful for estimation of living stature of an individual when the full skeleton is not available (DiGangi, Moore)....   [tags: individualization in forensic cases]

Better Essays
1224 words (3.5 pages)