The Ad starts with a young actress in a kitchen. She presents a pristine, white egg to the camera as an example of your brain, and then she presents the drug in question in the form of a cast iron skillet. She places the egg on the counter and violently smashes it with the pan. Finally, she presents the egg yolk as it drips from the pan down her arm as evidence of heroin’s effects on the body.
From there the situation quickly slips off the rails. As the egg drippings hit the floor, the young woman begins to randomly smash dishes, light fixtures, and wall clocks. Each act of destruction equates to heroin's effects on a person’s personal life: loss of family, friends, and finances. It’s not until the dust settles, and the fast pace ...
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...can be defended with facts… ought to be off the table in a free society” (Lunsford, Ruszkiewicz 525).
All things considered, one can understand how the use of these faulty tactics can cause a message to become weak. For instance, it’s an argument’s ability to stand up to counter arguments that makes it a viable one. The use of fallacious tactics often calls for one to overlook this simple fact, and jump straight to conclusions that cannot be supported under fire. The most tragic casualty in this instance is the message itself, specifically when the message is as noble as keeping people from using, and abusing illicit drugs.
Lundsford, Andrea, John Ruszkiewicz. Everything’s An Argument. Boston, New York. Bedford/St Martin’s, 2010. Print.
Partnership for a Drug-Free America. Advertisement. This is your Brain on Drugs. 1998, Web. 25. Sept. 2011
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