According to Adelman et al. (1994); Bitner(1990); King (1985); King and Garey (1997),former research on service management have not considered the influence of culture on provide the service from staff. Tsang (2011) state that hospitality culture were focused on researches in recent years in China. Hospitality culture is not only very important for the hospitality industry, but also very significant for employees. In addition, hospitality culture is involved four factors: materials culture, behaviors culture, spiritual culture and rules culture. The key point of hospitality culture is spiritual culture, because this can determine the value of other cultures in the hospitality organization.
Why hospitality culture so significant?
There is some evidences to prove that hospitality culture is significant to the hotel organization. The First aspect, hospitality culture can improve the hotel services level and increase the turnover level. Mattila (1999) and Stauss and Mang (1999) argued that the customer estimate the service would depend on hospitality culture.The hotel has strict discipline to manage the staff, and staff must comply with the institutions during their working time. According to Martin and Lundberg(1991), Bennigan's is a America restaurant chain, it created research to find out why consumers did not come to their restaurants. The consequence is that only 15 per cent of consumers did not satisfied with the food, but 67 per cent of the consumers are dissatisfied with the staff's attitude. For instance, customers receive satisfying services, so they will remember these services and want to receive those services again next time. Although this is not enough to evaluate the results of a hotel service, it can make a good impression in customers’ minds.
Secondly, it is not easy to fail the hotel have good culture in the strong competition of the hospitality industry. Nowadays, more and more businesses are focusing on hotels, so the hotel industry is face with fierce competition. When hotels have the same level of facilities,and hotel culture is the key point to estimate the hotel services. In addition, hotel culture can improve the position in the same industry.
Hospitality culture and employees influence on each other.
On the one hand, hospitality culture has some advantages and disadvantages to affect employees. At first, it can promote the skills of employees, because the hospitality lay out to train the employees’ skills. Shames and Glover (1988) claimed that human interaction and communication are involved in service experience as same as a social experience.
A good culture is an important factor in a successful business. If a company has a good culture, it can significantly affect not only the employee’s performance, but the performance of the company as a whole. Most companies these days already have a defined culture. For example, Wal-Mart’s culture is that they strive for excellence by having “everyday low prices.” They set their culture of excellence and then work as a team to achieve that. With FedEx, it is “quality driven management,” meaning that FedEx’s main focus is on conducting management that drives high quality. There are many different concepts/values of culture that will be discussed in this paper: individualism vs. collectivism, power
For an example, while working for Chick-Fil-A, the managers would not only train the new hirers in their positions, but also train them to say “My Pleasures”. Which shows manners and respect, but also creating a hospitality environment for their customers. Without customers your business wouldn’t be running.
Culture in the workplace can be the driving force for a business and can make or break a company when it comes down to it. Culture can be the reason one company does better than another or even survives for that matter. It is also important to understand the culture of a business to be able to thrive in the workplace environment. Think about what type of values, attitude, beliefs, and expectations you want to live by before you get a job somewhere at a business (“It’s All About Culture”2017). Is this the atmosphere you want to practically spend much of your life in? When we think about culture we think about different places of the world. Organizational culture is
As we look at Gaylord Palms Hotels case study, we will analyze the organization’s culture and the extent to which the organization’s culture fits with the organization’s strategic choices, as well as, the specific components of organizational culture,
We recommend Vikram to use service quality framework (SERVQUAL) as a scale to measure and manage hotel guest’s perception of service quality in terms of five dimensions (session2 slide#45), which are (i) Reliability – OV employee’s ability to dependably and accurately perform the promised service to consistently delight its guests (ii) Assurance – Knowledge and courtesy of OV employees, and their ability to convey trust and confidence. (iii) Empathy – OV’s individualized attention and customized care it offers to its guests and understanding the customer to anticipate guest needs, wants and desires to enlighten the service. (iv)Tangibles – Refers to OV’s lavish tents and other physical facilities, equipment, pleasant appearance of OV personal, etc. (v) Responsiveness – OV’s willingness to help customers and provide prompt
Positive Approach for Positive Results: Break the Cultural Clash at Work Shakinah Twinkle Chellappa Sullivan University MGT 510 EXECUTIVE SUMMARY This proposal is being made to open up the cultural tent that has enclosed the organizational working atmosphere of the Roaring Dragon Hotel (RDH). Hotel International (HI) was brought on-board to help restore the hotel’s original potential. HI implemented several promising changes to the system, however, not neglecting the traditional and local norms of the hotel. This hurt the hotel to a great extent.
When you visit a Four Seasons, you can tell that every internal customers, or employees, genuinely cares about the wellbeing of the company. This starts all the way from the top, and has a ripple effect through the hotel. Isadore made this point clear as he toured his hotels, telling management at every level that “we can’t change employee behavior without changing ours.” This commitment to treating the employee as they deserved to be treated led to the great customer service that the Four Seasons is known
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
The hotel’s value of the company is to maintain family and friendly environment, which is become a culture. The downside of
For this assignment I have carried out a job study for the Hotel Management industry.
Wu, Z., Roboson, S., & Hollis, B. (2013). The application of hospitality elements in hospitals/practitioner application. Journal of Healthcare Management, 58(1), 47-62. Retrieved from: http://ezproxy.aut.ac.nz/login?url=http://search.proquest.com/docview/1287979397?accountid=8440
James Richards, Shiona Chillas, Abigail Marks, (2012) Every man for himself Teamwork and customer service in the hospitality industry, Employee Relations, Vol. 34 Iss: 3, pp.235 - 254
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Markets having culturally different backgrounds are the future. Since there will be people from Eastern Europe and Asia who speak different languages to understand the customers, this will be the key to success as understanding diversity becomes easy. THE INFLUENECE OF CULTURAL DIVERSITY ON TOURISM INDUSTRY Today the world economy is interdependent. Similarly, the tourism industry is also world based. The companies operating in global tourism have employees from different cultures, languages, ethics and values.
“My learning experience, things I can achieve, the decisions I make, the people I meet and befriend and the mistakes I make tells me who I am now and who I will become.” As a child, this was a belief that my parents taught me and, so I grew up with it and became very devoted to follow it. My parents always said to me “Learn all you can.” They also taught me that the decisions I make will help me to build my own destination, and the way I treat others will say the person I am. Until this day, I continue to believe, apply and follow that belief. Today, Hospitality Management is my number one career choice I have chosen to work for the rest of my life. In many different ways, Hospitality Management reflects my third, fourth and fifth of