Sweet Tooth Competitors in Chocolate

Abby Willow once said, “The average American adult consumes 11.7 pounds of chocolate every year- that's the weight of about 6 pairs of shoes!” With so much consumption of chocolate by Americans, it is crucial for the numerous brands to advertise their products in a manner that could potentially dominate their competition in sales. There are endless ways for a company to draw the attention of an audience in order to take over the competition of chocolate sales. Advertising is a key aspect as to how successful a brand may be when compared side-by-side to a similar product. While Snickers and Reese’s Peanut Butter Cups are similar, they are also different; the differences are significant because they demonstrate how some competitors choose to go above and beyond for their advertising while others opt to take a route that is of a more simplistic nature.
In the world of advertising, there are various appeals that can be used to describe one’s advertisement. For example, Snickers commercials are known for incorporating some kind of celebrity such as Betty White or Robin Williams. When considering Reese’s, a large majority of their commercials do not even have a single human-being present in them. When having celebrities in the commercial, it can aid in grabbing the attention of the audience in order to persuade them to make a purchase of that particular product. Another tactic that Snickers uses is the need for affiliation. The need for affiliation plays into the relationships of one’s life, whether it be a friendship, courtship, or just feeling as though you are a part of a larger group in general (Fowles 78). The Snicker’s commercials usually convey someone that is not at their normal standard and in order to fit back into their r...

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...feel as though they are a part of anything. There are no gimmicks involved and the commercial literally makes the viewer feel as though they are independent and can make their own decisions as to what to think of the product. Reese’s leaves it simply up to the viewer as to whether or no they feel impelled to purchase their product. But Snickers prefers to involve many factors that may seem irrelevant to their product in hopes of drawing in the attention of the viewer. In the end, Snickers and Reese’s use different tactics in order to instigate the emotions the viewer may be feeling towards their similar products.

Works Cited

Fowles, Jib. "Advertising's Fifteen Basic Appeals." Common Culture: Reading and Writing about American

Popular Culture. Ed. Michael Petracca and Madeleine Sorapure. 5th ed. Upper Saddle River,

NJ: Pearson Prentice Hall, 2007. 73-90. Print.