Firstly, the Coca-Cola advertisement tries to make them your friend, so that they can get a higher advantage on consumers. In the advertisement, it says “Continuous Quality is Quality you Trust”. This says that Coca-Cola is a trusted company and wants to be friends with people that buy Coca-Cola. In Jib Fowles, Advertising’s Fifteen Basic Appeals, Fowles mentions that, “Two women confide and drink Maxwell House coffee together; two men walk through the woods smoking Salem cigarettes” (Fowles 5). This is the same principle that Coca-Cola is trying to portray with their advertisement. They are trying to give the audience a feeling of sharing a Coke with their friends or loved one...
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... can disregard any fact to many consumers.
In conclusion, the Coca-Cola advertisement has one of the most simplistic advertising, as well as one of the most effective. The advertisement is short, sweet, and to the point. It’s simple and memorable, because of its visuals and easy to remember slogans. The Coca-Cola advertisement has many hidden meanings and it is also somehow effective towards consumers by their simplistic design. An advertisement needs to think of the audience’s point of view, and the Coca-Cola advertisement does a great job at it. The advertisement shows a huge Coca-Cola bottle right in front of the consumer’s eyes, which means that the Coca-Cola company knows that all the audience wants to see is a bottle of Coca-Cola. Coca-Cola’s main idea behind their advertisement is to show a simple and easily remembered slogan and advertising to their audience.
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