Sports of old were simply competitive activities rooted in heroism and romanticism (Cashmore 3). Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves, but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Sports media has had it advantages and its disadvantages, and its truths and falsehoods in the world of sports culture. A negative vibe is felt when the media shapes its viewers’ perception of athletes by depicting them negatively or unappreciated based on race or gender stereotypes. One such group that the media tends to misrepresent is female athletes. Women athletes tend to get less coverage in the media than men do. Many time...
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