America's Favorite Beverage: Coca-Cola

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Coca-Cola is an American created multimillion dollar company who is best known for their non-alcoholic line of beverages. This company has been around for circa 120 years, so one can only imagine the amount of effort and thought that goes into an advertisement for this company. Everything, from the word choice to the graphics, is strategically placed, positioned and premeditated in order to optimize the effect that the advertisement has on not just the targeted consumer group but the goodwill of the company name. This standard magazine advertisement plays on an American sense of patriotism that was prevalent in the 1950’s. The creators of this advertisement appear to be targeting a broad audience of young adults who are able to enjoy and appreciate the basic American ideas of cookouts, ball games and picnics at the park. Based on the positive responses that Coca-Cola receives and the fact that it is still considered America’s favorite beverage, the advertisement was very effective and possessed a long lasting effect on America.
This advertisement is directed towards American adults and possibly soldiers based on the patriotic language and memories that the advertisement seems to create. It talks about things that young adults enjoy such as movies, sports and “a trip down a dirt road in a beat up old jalopy”. The reference to the “trip down a dirt road in a beat up old jalopy” is a pastime that is enjoyed by the younger adults of that generation. It is unlikely that a mother or grandmother would be in a jalopy, but it is likely that your family could be enjoying “your team winning” with a coke in hand. These generalized memories are what broaden the target audience that the Coca-Cola Company is trying to reach.
The language in thi...

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...at they are letting their product speak for itself. The creators of this advertisement use this technique to portray Coke as one of the inherently good things in America, and good things don’t require advertisements to be appreciated or wanted.
Coca-Cola has been using different rhetorical techniques to effectively advertise their products for over 120 years. For this particular advertisement, Coca-Cola used different techniques such as language, placement and aesthetical appeal to subliminally reach out to their target audience of American young adults, older adult and anyone who enjoyed the classic American staples. The fact that this advertisement was released in the 1950’s, yet could still have the same intended effect on the consumer of this product today reiterates the success of the Coca-Cola Company’s efforts to make the product America’s favorite beverage.

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