American Well Case Study

American Well: Trends & Ethics

American Well is a national telehealth provider that offers a virtual health care delivery solution to health care organizations, health care plans, insurers, employers, and consumers. The company is known throughout the healthcare industry as a lead developer of advanced technology that has facilitated the successful integration of telehealth technology into the health care delivery system. The external business environment of American Well includes a very complex health care industry that has recently enacted a series of changes to health care law to include the Patient Protection and Affordable Care Act, Health Insurance Portability and Accountability Act (HIPAA), and Health Information Technology for Economic

Internal factors that influence a business environment are factors that can be controlled by the organization. Internal factors that influence American Well include leadership management, strategic risk, innovation, reputation, and employee performance. The external and internal factors that impact American Well creates trends in the organization that emphasizes the need for the company to remain in compliance with its corporate social responsibility, sustainability, and business ethics. This paper will evaluate the internal and external factors that influence the business environment of American Well. A discussion the trends and the impact on corporate social responsibility, sustainability, and business ethics will also be

American Well’s competitors are other well-known telehealth brands to include Teledoc, MD Live, and Doctors on Demand. The companies offer very similar telehealth products with the promise of improved health care quality, patient satisfaction, security, at a reasonable cost to consumers. Competitive pricing is an important to being competitive in the telehealth market. The cost of virtual health care visits should not exceed the cost of in-person health care appointments. The average cost of telehealth acute care consults ranges from $40 to $45 versus $126 to $176 for in-person medical appointments (Wike, 2014). American Well has set the price of virtual health care visit at a competitive cost to in-person health care visits. It is imperative that American Well establish competitive prices for products to remain competitive in the telehealth