American Red Cross
To believe in The American Red Cross, takes more than will, it takes history and facts: The American Red Cross Blood Donor Service began during WWII, where 13.3 million pints of blood plasma was collected for use by the armed forces. The first nationwide civilian blood program was introduced by the Red Cross after the war (The American Red Cross, 2012): Today, the American Red Cross Biomedical Service is the largest single supplier of blood and blood products in the United States, collecting and processing more than 40 percent of the blood supply and distributing it to some 3,000 hospitals and transfusion centers nationwide (The American Red Cross, 2012). Each year, the Red Cross collects 6.5 million units of blood from approximately 4 million donors nationwide, distributing over 9 million blood products for transfusion (The American Red Cross, 2012). Yet today blood donations are not only use for soldiers at war, or car accident victims, today blood donations are also use for cancer patients and sickle cell disease patients: Every two seconds someone in the U.S needs blood, more than 38,000 blood donations are needed every day, more than 1 million people are diagnosed with cancer each year, more than 80,000 people in the U.S are affected by sickle cell disease, and a single car accident victim can require as many as 100 pints of blood (The American Red Cross, 2012). As the previous ad asks, What if this year or every 56 days of it one would donated a pint of blood by next year that same person would have saved 1,000 lives. Give a pint three lives will be safe, please explore how the American Red Cross is able to use Logos, Ethos, and Pathos to connect with potential donors, and how effective theirs ad...
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...s I have concluded that the American Red Cross and the BBDO, portrayed the necessity of blood donation: They gave a full understanding of the importance on donation may have on three lives.
The American Red Cross. (2012). Retrieved January 07, 2012, from Red Cross: http://www.redcrossblood.org/learn-about-blood/blood-facts-and-statistics#donation-process
Cross, A. R. (Director). (2011). Give the Gift of Life [Motion Picture]. Retrieved from http://www.youtube.com/watch?feature=player_embedded&v=yYJEK6bv8Ys
Public Affairs Desk. (2011, December 08). The American Red Cross. Retrieved from American Red Cross Launches Holiday Ads with New Approach: http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=9e5d6a4944a14310VgnVCM10000089f0870aRCRD
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