The American Red Cross and BioArch Essay

The American Red Cross and BioArch Essay

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The Mission and The Campaign
Table of Contents
I. Research: BioArch is the new industry standard for processing products.
A. Background
B. Market BioArch is being used
2. Action Plan: Why do we have to change?
B. Training our internal and external customers
3. Communication: How are we getting the word out.
A. Marketing strategies for internal and external customers
4. Evaluation: Our metric system.
A. Manufacturing changes
B. Our transition period
5. Conclusion: The outcome
Executive Summary
The American Red Cross, a non-profit organization is implementing a new industry standard system called BioArch to track and process its blood products. The new infrastructure will improve the quality of its blood products since employees will be able utilize products based on inventory and age. The system also improves the product tracking process currently in place and it promises to improve customer relations since most competitors are already using the BioArch system. Currently, systems regionally are different and therefore inventory is kept separate. This creates challenges in meeting customer demands and it increases manufacturing manual processes.

Research. BioArch is the new industry standard being used in the market to track and process blood products. Companies such as Blood Source, Delta Blood Bank and United Blood Services are some of our main competitors. These not-for-profit companies are currently processing their blood products for their customers through BioArch. Some of our customers like, Kaiser Permanente, Cedars-Sinai and the University of Southern California are processing their blood products through BioArch as well.
In order to stay current with market standards and competitive in the marketplace we too ...


... middle of paper ...


...om/2013/03/21/business/kaiser-permanente-is seen-as-face-of-future- health-care- .html?_r=0
American Red Cross, (2014). American Red Cross. Retrieved from: www.redcross.org/
Delta Blood Bank. (2010). Delta blood bank your community blood bank. Retrieved from
www.deltabloodbank.org/
Kaiser Permanente. (2014). Kaiser permanente. Retrieved from kp.kaiser.org
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
(11th ed.). Boston, MA: Wadsworth, Cengage Learning.
Occupational Safety and Health Administration. (2014). Occupational safety & health
administration, we can help. Retrieved from www.osha.gov/
United Blood Services. (2008). United blood services, find the hero in you. Retrieved from
www.unitedblood services.org/
United Blood Source. (2014). Blood source yes, you do save lives. Retrieved from
www.bloodsource.org/



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