Table of Contents
I. Research: BioArch is the new industry standard for processing products.
B. Market BioArch is being used
2. Action Plan: Why do we have to change?
B. Training our internal and external customers
3. Communication: How are we getting the word out.
A. Marketing strategies for internal and external customers
4. Evaluation: Our metric system.
A. Manufacturing changes
B. Our transition period
5. Conclusion: The outcome
The American Red Cross, a non-profit organization is implementing a new industry standard system called BioArch to track and process its blood products. The new infrastructure will improve the quality of its blood products since employees will be able utilize products based on inventory and age. The system also improves the product tracking process currently in place and it promises to improve customer relations since most competitors are already using the BioArch system. Currently, systems regionally are different and therefore inventory is kept separate. This creates challenges in meeting customer demands and it increases manufacturing manual processes.
Research. BioArch is the new industry standard being used in the market to track and process blood products. Companies such as Blood Source, Delta Blood Bank and United Blood Services are some of our main competitors. These not-for-profit companies are currently processing their blood products for their customers through BioArch. Some of our customers like, Kaiser Permanente, Cedars-Sinai and the University of Southern California are processing their blood products through BioArch as well.
In order to stay current with market standards and competitive in the marketplace we too ...
... middle of paper ...
...om/2013/03/21/business/kaiser-permanente-is seen-as-face-of-future- health-care- .html?_r=0
American Red Cross, (2014). American Red Cross. Retrieved from: www.redcross.org/
Delta Blood Bank. (2010). Delta blood bank your community blood bank. Retrieved from
Kaiser Permanente. (2014). Kaiser permanente. Retrieved from kp.kaiser.org
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
(11th ed.). Boston, MA: Wadsworth, Cengage Learning.
Occupational Safety and Health Administration. (2014). Occupational safety & health
administration, we can help. Retrieved from www.osha.gov/
United Blood Services. (2008). United blood services, find the hero in you. Retrieved from
United Blood Source. (2014). Blood source yes, you do save lives. Retrieved from
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- The plan will communicate to young professionals that the American Red Cross is well connected, transparent, and trustworthy; creating an organization for young professionals with the common belief that, “in times of crisis, trust the American Red Cross to support our communities.” The plan will compel young professionals give donations and become involved with the American Red Cross. Ultimately, the goal is to raise $50 million for the organization. Additionally, this plan reinvigorate the inner network of American Red Cross employees and volunteers.... [tags: Facebook, MySpace, American Red Cross]
1058 words (3 pages)
- Problems and issues in ethical culuture, the American red cross has come to this stage Now we will try to focus on the major reasons and possibilities for future corrections to take the organisation on a solid platform and improve its image. one of the conceivable issue in the moral culture of the American red cross that makes issues is mainly on the account of the organisation being a charitable association. Its senior managers have imagined that all employees, representatives and volunteers will behave ethically.... [tags: Ethics, Morality, Management, American Red Cross]
2170 words (6.2 pages)
- Attention Getter: According to The Red Cross Foundation, the American Red Cross responds to more than 70,000 disasters in America each year. Significance: This is significant, because the Red Cross responds to house and apartment fires, spills and transportation accidents, explosions, and other natural and man-made disasters, which all help to serve people in need of physical and emotional help after a traumatic experience. Credibility: I choose to speak about the Red Cross, because they offer relief to people at times when they own almost nothing.... [tags: American Red Cross]
1166 words (3.3 pages)
- Facts On October 29, 1863, delegates adopted 10 resolutions that were aimed to help injured soldiers (Greenspan, 2013). This created the International Red Cross. Clara Barton founded the American Red Cross (ARC) in 1881. The International Red Cross inspired Clara while she was on a trip in Europe. She brought the model of the International Red Cross back to the United States and led an organization through its first relief missions. They assisted the United States in the Spanish-American War in 1898.... [tags: American Red Cross, restructuring, war medicine]
2822 words (8.1 pages)
- The American Red Cross It is important to know how the Red Cross began. It was in June 1859 when Henry Dunant went to Solferino, north of Italy. He was a spectator of a small but bloody war. French and Italians had a battle against Austrians. There were more or less 40,000 victims. He was completely horrified with the scene. He interrupted his trip to help the hurt and organized volunteers to save lives. When Henry Dunant went back to his home town Switzerland in 1862, he decided to talk and write about his horrible experience.... [tags: Expository Red Cross Essays]
574 words (1.6 pages)
- The Red Cross in East Africa This report is about the Tanzania Red Cross written after community service fieldwork by eleven students from the East African Uongozi Institute, between 04th and 10th July , 2002. The Community service involved working with the Red Cross in the Dar es salaam International Trade Fair[DITF] which was on at the time and we were allocated to work at the Red Cross tents at the Fair ground to help administer first aid to any causalities. The East African Uongozi Institute is an international Cooperation and collaboration primarily involving four institution of higher learning.... [tags: Red Cross Community Service Africa Essays]
3669 words (10.5 pages)
- Did you know that every 2 seconds someone in the United States needs blood. Where does that blood come from. The American Red Cross, is a nonprofit humanitarian organization. It assists with disaster relief and provides emergency services to those in need. The American Red Cross has been around for aver 100 years and has come a long way in the process. The American Red Cross was founded on May 21, 1881 by Clara Barton. In the late 1850’s she moved to Washington, D.C. to work in the United States Patent office.... [tags: Clara Barton, blood drives]
1387 words (4 pages)
- American Red Cross has been viewed as the nation’s elite humanitarian organization, dedicating themselves to aiding people in need throughout the United States. The American affiliation has also held a joint association with the global Red Cross and Red Crescent networks throughout the world. They are highly dependent on the contributions of American public volunteers time, blood, and money to help support their lifesaving services and programs. All volunteers and employees, alongside the generous donors share a mission of preventing and relieving suffering, not just in the United States but around the world.... [tags: the nation's elite humanitarian organization]
1826 words (5.2 pages)
- Introduction The purpose of this paper is to explore the Red Cross of America. The paper discusses the historical background of the Red Cross along with the current status of the organization. Nevertheless, the study intends to focus on the section 501 (c) (3). The section specifically enlightens the prospects through which the tax exemption may be applied. International Committee of Red Cross (commonly known as Red Cross) was established in 1863 as a non-profit social organization. Red Cross works under the head of The International Red Cross and Red Crescent Movement, which is the world’s largest humanitarian network.... [tags: Business Analysis ]
2633 words (7.5 pages)
- American Red Cross To believe in The American Red Cross, takes more than will, it takes history and facts: The American Red Cross Blood Donor Service began during WWII, where 13.3 million pints of blood plasma was collected for use by the armed forces. The first nationwide civilian blood program was introduced by the Red Cross after the war (The American Red Cross, 2012): Today, the American Red Cross Biomedical Service is the largest single supplier of blood and blood products in the United States, collecting and processing more than 40 percent of the blood supply and distributing it to some 3,000 hospitals and transfusion centers nationwide (The American Red Cross, 2012).... [tags: Business Analysis ]
1095 words (3.1 pages)