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Factors in determining fashion trends
Factors in determining fashion trends
The american fashion culture and its underlying influence
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American Eagle Outfitters is corporation. There are multiple owners that specifically own the company through purchase of stock.American Eagle Outfitters, Inc. (AEO Inc.), incorporated on January 26, 1972, is a specialty retailer that operates over 1,000 retail stores and online at ae.com and aerie.com in the United States and internationally. The Company offers an assortment of apparel and accessories for men and women under the American Eagle Outfitters brand, and intimates, apparel and personal care products for women under the Aerie brand. They started selling mountain hiking gear, but switched over to popular apparel. American Eagle is a multi-plant firm and is horizontally integrated because they get the materials, then make the …show more content…
Stores were set up in shopping malls and a catalog was established. The chain grew for much of the 1980s. In 1989, the owners decided to refocus their business on American Eagle Outfitters, selling their other retail chains. They changed to appeal to the population. The company has now been established as “the store” to go to. Teens and young adults can’t seem to stay away. The company has had to change and adapt to the styles of this …show more content…
They target market is usually tweens, teens, and young adults. But realistically, older adults are seen shopping for themselves in such stores such as my company which makes the target market range vary even more. They advertise their company as being superior to other companies because of their quality. Their known for quality clothes and accessories. Everybody loves quality. American Eagle main idea is to have the newest and hip style. The total net income for American Eagle Outfitters for the year ended on 1/30/2016 was $218,138. Last year, American Eagle Outfitters net income was $80,322. Obviously, this shows a gain of 137,816 in just a year. American Eagle has come out with many new types of jeans. They now have a variety of materials and styles to fit everyone’s personal needs or wants. Yes, it’s a short run because they applied larger amounts of labor and materials to their plant to create the
The company then began to broad their inventory, making it more suitable for adolescents to also shop in their retail by adding more classic styles and occasion dresses.
lululemon athletica’s target market is niched down to people who can afford expensive workout gear but also targets the “yoga mom” and “college girl” stereotype. lululemon athletica tends to have that “yoga mom” look to it because of the style of their clothing and the women who tend to shop at lululemon athletica since it’s a higher end brand of workout gear. At the same time, they target the “college girl” because many girls in college like to stay up with the latest trends and like being able to dress comfortable to class. Men who like working out, meditating by doing yoga, or like lounging in comfortable clothing are also a part of their target market. lululemon athletica also does not have many items with crazy colors and sayings written on their apparel, which would most likely appeal to tweens and teens, because those are not the people they are trying
American Eagle Outfitters (AEO) differentiates from its competitors because it’s a leading global specialty retailer offering latest trends that are high-quality and affordable. The source of competitive advantage is the quality of their clothes and their environmentally friendly fabrics. American Eagle Outfitters is a high-quality and inexpensive brand of their two competitors Aéropostal and Abercrombie and Fitch. AEO centers in every category of purchaser such as kids, tweens, teens, and adults. American Eagle Outfitters has further stores open globally and their product line is more assorted than its competitors and its name brand and logo is known world-wide.
The company’s pricing strategy is concentrated on anticipating and quickly responding to the changes on customers’ preferences to enhance a better product-line. By doing this so, American Eagle is always doing research about the changes in the economy and customers preferences, dictated by fashion and season. Its goal in this context is to get the correct merchandise due to it must be ordered well in advance of the selling season (p.9). The price of its clothes and accessories varies depending on the item and/or the clothing line that ranges from affordable to a bit expensive. This company also provides coupons. discount codes, and deals that lets the company to attract more customers. For instance, at the end of seasons, when American Eagle
Norms for consistency was another determinant of why Abercrombie decided to commit to reinvesting in its brand. Leaders are expected to take action when they encounter difficult situations. This expectation derives both from the public and from the employees as well. Thus, it was necessary for Abercrombie’s executives to act. Abercrombie believed that if they stay consistent with their efforts, the results were going to be positive. However, rebranding has proven to failed for several years
Abercrombie and Fitch was initially started in 1892 by David T. Abercrombie. An outdoorsman himself, Abercrombie wanted to create a clothing line that was suitable for outdoor activities such as hiking, camping and hunting. Ezra Fitch, a lover of the Abercrombie clothing line, decided to become a partner in the company, this making what we know today as Abercrombie & Fitch. This partnership began in 1900 and subsequently ended in 1907 when David Abercrombie resigned from the company due to personal differences. The company proved to be a success and had much interest in expanding their company in order to draw in more business. The first major executive decision came shortly after Abercrombie’s resignation. The A&F catalogue was a cross between a clothing magazine and a guide to the outdoors. It gave information and advice to campers, hunters and fishers and also simultaneously provided a wardrobe for these activities. This catalogue increased both sales and notoriety. It brought Abercrombie and Fitch to people all around the world. Unfortunately, success was not everlasting. The company endured very tough financial times during the early 1960’s and 70’s and eventually declared bankruptcy in 1977. In 1988, success came again when The Limited Inc. bought Abercrombie and Fitch. Abercrombie is now a 223.0 million dollar corporation.
I would suggest that they incorporate more diversity in their ads and campaigns to reach different ethnicities if they want to continue to expand. Also, in stores, particularly the Willow Grove, PA location, is very large and spacious. Upon entering the store it is primarily women’s apparel and accessories, as well as men’s. Maybe the company can incorporate more of its products in this location, to provide consumers with more of a product assortment.
As a citizen of America you have definitely seen a store owned by Gap Inc. such as stores like Old Navy, Gap, Banana Republic, Etc. These stores represent an ionic and proud American store since 1969 which has multiplied since they opened their first store in San Francisco. This marked the first of many stores that would open and take over America. Gap became an icon as it started to multiply as larger variety stores came about. Such stores as Old Navy taking over the lower budget gap clothing to Gap as a middle budget and on to Banana Republic which serves as a high profile high budget Gap Inc. store. Gap Inc. To the eyes of Don and Doris Fisher opening the first store was more than just selling jeans; it was to serve the people and to gain integrity. They also wanted to create a lasting impression to the consumers. This has become the mission statement for Gap Inc. and has stuck with them ever since they opened their first store. Gap has broadened their products from the jeans that Doris and Don could not fit and made to the countless of apparel items and accessories that they offer.
Jeans were just one of the different categories of pants along with casual pants and dress pants, and jeans had dominated the category until the 1990's when sales had tapered off when consumers migrated over to khakis, cargo pants, and other types of pants. However, when new innovations in fabrics and style in the jeans category came to the forefront in 2001, people's tastes began to switch back over to jeans. In 2002, jeans sales were predicted to grow by 2-3%.
middle of paper ... ... d it to establish a brand image characterized by authenticity and quality. Moreover, they came up with a more enduring concept of ‘comfortable, sweet-wicking gear’ which help the perception of the Americans on athletic clothing. UA also managed to convince former team mates like Eddie George to wear its shirts. This strategy worked well, for it enabled the shirts to gain further and wide exposures.
Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
This paper describes the various aspects of the Zappos case. The objective is to evaluate the depth analysis of the Zappos strategy. It enables to determine the Zappos strategy, business model & marketing strategy, and smartness of the Zappos acquisition.
Suppliers are the parties that will supply goods and services to the company in continue basis while alliance are the parties that provide the skills and capabilities to a company. AEON has many suppliers from different places and countries. They built a strong trust relationship between the company and suppliers. This can ensure that AEON will be source by quality and quantity products and services all the time. By this, the variety of stocks in Aeon is enough to be offer to their customers. Besides that, this can also ensure the products and services of AEON are in good quality in order to maximize the satisfaction of