Customer Satisfaction

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Customer satisfaction Customer satisfaction is one of the most essential elements of customer retention, customer loyalty, and product repurchase. The art and science of customer satisfaction involves strategically focusing on creating and reinforcing pleasurable experiences. To maximize customers satisfaction about Fadzill Construction Sdn. Bhd works, they practice built and sell method which after the construction is finished with all ready documentation, they will open for sell. So the customer won’t feel disappointment as they will buy the house after they take a closer looked at the house. Otherwise, If they used sell and build method their customers might expecting the house would be exactly likethe show room during exhibition and many complaints will be received if any delays happen in construction phases. Assists sub-contractor Fadzill Construction Sdn. Bhdassists the other class F contractor as well. Dato’Fadzill as President of Malay Contractor Council in Penang feels it is his duty as a leader to guide the small company to emerge their small company especially thoseclass F contractor. He willingly gives tips and guides the small company on how to grow their company as a starter. He believes that this is also one of his contributionsto the small company to make them more competitive in construction industry.FadzillConstruction also assists to the small company by distributing the sub-con works like piping, painting and so on when he gets a big scale project. 6. Conduct proper system and operations Over 10 years of the establishment of Fadzill Construction Sdn. Bhd,this company received an ISO. This company practices based on a principle that being their priority as a benchmarking in their construction ... ... middle of paper ... ...azcentral.com/benchmark-marketing-10904.html Murcko,T (2008) Business Dictionary: Definition of internal benchmarking. Retrieved March 23, 2014, from http://www.businessdictionary.com/definition/internal-benchmarking.html The Time (2010).The importance of entrepreneurship in small businesses. Retrieved March 21,2014, fromhttp://businesscasestudies.co.uk/nfte-uk/the-importance-of-entrepreneurship-in-small-businesses/the-importance-and-benefits-of-small-businesses-today.html#ixzz2wnJLlneO Qualtrics (2012).Customer satisfaction 101: how to execute a smart customer satisfaction survey. Retrieved March 22,2014, fromhttp://www.qualtrics.com/blog/customer-satisfaction/ WikiHow(n.d). How to attract and keep customers for a small business (marketing). Retrieved 2014,March 22, fromhttp://www.wikihow.com/Attract-and-Keep-Customers-for-a-Small-Business-%28Marketing%29

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