The casual restaurant industry is growing with the rise of Americans interest in unique food, family dinning traditions, and lifestyle changes. According to smartmoney.com, the casual restaurant industry is estimated to grow 13% in 2011 and 17.20% in 2012. Americans have come to rely on the industry for convince, a family friendly atmosphere, and the food. Some of the many attributes of the causal restaurants industry is the past history, the consumer and menu trends, and what the market for the industry is.
History
The causal restaurant industry has adapted to the change in Americans habits and lifestyles. Some of the main restaurants that help define the industry is Red Lobster, Oliver Garden, and the Cheese Cake factory. They cater to the general needs of their consumers a family friendly place, good food, and clean environment.
The industry has drastically changed with industrialization and globalization throughout the century. In the 60’s in rural America the automobile and intercontinental highway system helped expand industrialization. Before that time in suburban America it was common to have dinner at home, it was a treat to go out to dinner. With cars families were able to go out more often to the mom and pop restaurants.
With the culture changes of women entering the workplace, more families had two parents working all day. The parent did not have time to make dinner so instant food and restaurants were a alternative. The interstate highway allowed for a effect way of transportation and communication of goods and services. Food became cheaper due to mast manufacturing processes and easy disruption. With the creation of fact food chains, like McDonalds and a culture shift in America, restaurants became more comm...
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...mated that Dine Equity will post a profit of $1.15 billion in March 2011 and a $4.27 billion profit in December 2012. The company is projected to grow 14.20% in 2011 and 6.80% in 2012.
Conclusion
The casual restaurant industry follows the American and now worldly processes of indoctrination and globalization. The indoctrination brought a need and a new lifestyle that the causal restraint industry thieved with. McDonalds, Applebee’s, and many other restraints have adopted and become world phenomenons. The casual restaurants industry will continue to grow because consumers need easy meals and want options and excitement. The age of mom and pop low quality restaurants is quickly vanishing and being replaced by the chain restaurant. In the future restaurant expansion, culture, and theme originality will ultimately decide who succeeds in the restaurant industry.
There was also an immense increase in advertisement In the 1920s. Manufacturers now realized that women controlled most of the spending in the household so companies marketed their products to them. Thus a new consumer culture was born. The new technologies advertised included refrigerators, movies, radios, automobiles, deodorants, and toasters. These new consumer goods were created to make life easier and more enjoyable. The middle class had more disposable income to enjoy these...
A brief summary of the changes from the 1920’s is provided in this source. The article discusses the birth of mass culture and how an economy of automobiles is born. The site also discusses social and political changes along with the economic growth seen during this era.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
Now in days fast food restaurants franchises have become more popular in the last decade than ever before.
According to Eric Schlosser, an Oxford graduate and investigative journalist, fast food stands began to pop up in the 1920s “with a handful of modest hot dog and hamburger stands in southern California” (3). Yet, their rapid explosion didn’t come until the 1950s. Several factors contributed to this growth of fast food, including America’s love for the automobile, the construction of a highway system, the development of suburban communities, and the baby boom after World War II. In their article “Postwar America at Home, 1945-1960,” historians Gary B. Nash et al observe that, “The postwar era of the 1950s was one of the most prosperous in American history; it was fueled by wartime savings, favorable business conditions fostered by governments at all levels, and federal dollars in the form of the GI Bill, defense spending, and highway construction.” The constructions of new highways lead to the construction of more automobiles. With an increasing population due to the baby boom, housing was becoming limited. The problem of limited housing was addressed by the GI Bill, enabling families to acquire loans to build new houses. With farther away areas becoming more accessible by cars and highways, suburban communities were able to develop. Finally, life in suburban communities meant a reliance on the automobile to get everywhere. The car culture exploded, and life came to be centered on the automobile.
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
B. The purpose of this project is to research the evolution in American cuisine throughout the 1900s, towards a more convenience-based pattern of food consumption. The modernization of the United States, particularly in terms of the workforce, will be examined as it relates to a changing diet. Finally, some effects of these changes will be described.
Customers buy when they feel it is necessary giving them the upper hand on the industry. Bargaining power of suppliers: In the quick- service restaurant, the suppliers vary. They really do not rely distributors as large restaurants do. Threat of new substitutes: The restaurant industry is segmented into many parts: full service restaurants ($120 billion); quick- service restaurants ($110 billion); away-from-home managed institutions, examples: food services for schools and hospitals ($21 billion); and other food industries ($106 billion). (Marshall Jones, 1999). Rivalry among competi...
Fast food outlets actually have been existed from millennia in China, India and ancient Europe. In the past, many people cannot afford to have a kitchen and this becomes the main reason they buy their food in fast food outlets (Reverse Your Age, 2013). The perception of fast food started to change in twentieth century. The first company that change the culture and perception of fast food was McDonald’s, followed by their future competitors such as KFC, Burger King, Wendy’s, Taco Bell, Pizza Hut and Subway. As they get a good appreciation from the customers followed by the impact of the globalisation, almost all of the fast food companies have been expanded their restaurant chain in many nations (Wojtek, 2013). Nowadays, with our busy life schedule and the increasing trend where women entering workforce promote an opportunity for the fast food industry to grow bigger. We can see the significant growth from the fast food industry as the industry itself has been generated over $160 billion in 2012 compared to their revenue in 1970 which only around $6 billion (Franchise Help, n.d.). With this significant growth, it does not mean that every company in this industry are successful. Some company has to closed some of their stores due to the lack of environmental research and preparation in entering a new country which commonly lead to the poor selling rate. The deeper explanation and points that is mention below will be also represent as the industry current state.
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. N. pag. Print.
The restaurant industry has become quite competitive in recent times. In an effort to cut costs restaurants are taking serious measures to improve their performance in relation to their competitors. Two of the most important steps that restaurants have undertaken in recent years are:
· increase in the fast-casual segment that includes restaurants that offer deli sandwiches and more upscale meals with more comfortable surroundings but faster
There has been exponential rise in the number of eateries in most of the towns worldwide. This is partly brought about by the ballooning urban population, as well as the emergence of working middle class population who find themselves tied up by work in the cities they reside.
In America, many are not aware of the inequalities that exist in the Food Service. The food service sector has at least 125,951 companies and approximately 12 million employees with almost 7 million foreigners. This sector includes individually owned restaurants, mid-priced chains, quick service (fast food), hotels, and beverage establishments. Food service plays a major role in institutional establishments like schools, hospitals, prisons and meals on wheels. They cater to the tastes of their particular customers and are often leaders of food innovation. In the food service, we find: bartenders, wait staff, hosts, busboys, chefs, cooks, managers, and dishwashers .The food service workers perform a variety of customer service, food preparation and cleaning tasks, all that which are very important to keep a business running. More concerning , some of the major working conditions that foodservice workers face with daily is no health benefits and significantly low wages. These employees working in the food industry make it possible for millions of people to enjoy food in restaurants but are not being treated or appreciated fairly.