Many American fans are failing to comprehend that the exploitation of these names and logos as marketing strategies for sports paraphernalia, and that this exploitation is causing massive tension within the Native American culture. The American and Native American views are differing cultural realities that have affected one another in regards to the use of these names and logos for sports teams. The American views upheld mainly by desensitization and the belief that these names and logos used simply for sporting traditions and team spirit. However, Native Americans associate these names and logos with a truly complex ancestral and ritual reality. Native American names and logos that are associated with the culture have profound meanings in the Native American history and within the culture in contrast to the American viewpoint, which causes not only disagreement, but also discrimination with the Native American culture.
In 2012, the State of Oregon announced that all public schools would discontinue the use of Native American names and logos as parts of the schools nicknames ...
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...nt number of Native people as well as every major, responsible organization in the country that represent Native American people and their interests continue to express opposition to these practices.
Nevertheless, it is unfortunate that some people who oppose the changes elect to believe those Native American people occasionally find who do not take exception to use as mascots, and disregard any resolution and well-reasoned concerns voiced about the issue by respected Native American organizations and individuals. In addition, such limitations are unfair not only to those affected by these types of stereotypes but also to all future generations and others who are encouraged by such reductive thoughts to categorize people according to simplistic beliefs rather by each person as a unique human being potentially possessing a varied number of character and abilities.
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