In America the mainstream culture is all about a hyper-consumerism, and an ongoing competition to look rich. Daniel Gross discusses this in detail in his essay You 're Not Rich, but Now You Can Fake It, the title gives a pretty fair hint to what Gross is getting at. Every...
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...nted local artists, and supporting alternative local media and fundraising activities for activist groups, such as the AIDS support network.” (Thompson, Craig) The binges can even feel good about going to Starbucks as they have also adopted the counter culture into their systems.
“The countercultural idea has become capitalist orthodoxy, its hunger for transgression upon transgression now perfectly suited to an economic-cultural regime that runs on ever-faster cyclings of the new; its taste for self-fulfillment and its intolerance for the confines of tradition now permitting vast latitude in consuming practices and lifestyle experimentation.” (Frank, Thomas) The line has been grayed between which side we are on, big companies who are along the lines of the mainstream have fully adopted counterculture to be just culture; the only real culture is the culture of more.
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