Amazons Fulfilment Essay

Amazons Fulfilment Essay

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Amazons Fulfilment
Is Amazon a bubble waiting to burst? The following discussions in this research paper will explore several key issues from its birth to its debatable future. Amazon is not a stranger to arguments revolving around questions of its longevity and success. When the systemic bubble of 1999 arrived Amazon’s corporate goal was to get big, to do it fast, and to establish a hold of new markets before any other competitor. During this time frame Amazon began branching out and selling anything and everything. With the burst of the internet bubble in 2000 and 2001, Amazon changed its goal from growth to aggressively making profits in all areas of their business. In 2001, Amazon’s founder and CEO stated in a Wall Street Journal article “We’ll ferociously manage the products we carry so that we sell only products that are profitable. The thirty-pound box of nails isn’t long for our world” (Elmer-DeWitt, 2001).
Amazon is remaining steady to its model and is still providing goods at a low price, and providing their deliveries in the shortest amount of time. Amazon maintains the practice of making sure that every product it sells turns a profit. However, the debate lingers especially with investors who are expecting a return on their investments. The chief executive of Forrester Research George Colony stated in a New York Times article that “At some point, the piper must be paid.” How? “By raising prices. I don’t see any other way” (Streitfeld, 2013).
Almost twenty years ago, an individual named Jeff Bezos had a vision. He saw financial potential with the growth of the internet. He wanted to change the ways of retail commerce in a way that had never been done before. Amazon began as a vision and was born in Jef...

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Streitfeld, D. (2013, October 22). Monstrous sales and roaring stock, but no profit amazon’s dilemma: Company’s stock at a record high, but no significant profit made. The Tech Online Edition, 133(47), 1. Retrieved from
Tam, D. (2013, November 18). Faulty ps4 consoles spark new amazon exchange process: Hundreds of new ps4 owners discover their consoles broken straight out of the box. Amazon responds with a special replacement deal, according to customers. CNET. Retrieved from
Warsia, Noor. (Designer). (2013, June 7). The Fulfilment by Amazon distribution model [Web Graphic]. Retrieved from

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