Case Study: Amazon Supplier Relationships

• Amazon Supplier Relationships Subject it to a Number of Risks. We have significant suppliers, including licensors, and in some cases, limited or single-sources of supply, that are important to our sourcing, services, manufacturing, and any related on-going servicing of merchandise and content. We do not have long-term arrangements with most of our suppliers to guarantee availability of merchandise, content, components, or services, particular payment terms, or the extension of credit limits. If our current suppliers were to stop selling or licensing merchandise, content, components, or services to us on acceptable terms, or delay delivery, including as a result of one or more supplier bankruptcies due to poor economic conditions, as a result

By following the mixture of these two strategies Amazon can achieve the targets and the success in the competitive market. Differentiation is necessary in the products so that consumers can take a better decision that which products they have to purchase so that company can attain the leading position. When Amazon doing the business in Partnership with the Morrison then they have to make new and the innovative products, so that it brings the credibility and have to make the pressure on their retailers while entering into the new market that is a grocery retail market then only Amazon can expand the business. Firm having a great potential and the capability in expanding the market and improving the products and the services which are provided by the customers (Allen, Bryant and Vardaman, 2010). Amazon has to expand the business for that they have to do the delivery of the products on Sundays in facing the competition in the market. Delivery on Sunday means every day is the delivery day of Amazon and shopping is convenient for the consumers that they can p0urcvhse any time and deliveries are also started on Sunday then the product easily get by the consumer on