Essay about Amazon 's Strategy For Growth

Essay about Amazon 's Strategy For Growth

Length: 1120 words (3.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Amazon’s Strategy for Growth
There are certain things that nearly every successful business does in order to stay relevant and expand their business to be incredibly profitable. Many times it means that you will have to evolve your product into something people continue to want, but it also could mean that you may have to offer new products to keep up with the market around us. When expanding your business to foster new growth and reach new markets, opening up a new location is a tool that can be used to help sustain growth and expansion of your company.
Becoming more efficient is also a very effective way to increase profits and spark growth and expansion possibilities, which can be done through running more lean or providing better options for automation of tasks. Savings on areas like this can be reinvested back into such things as marketing campaigns that will hopefully bring in new customers. In nearly every economy one of the keys to success is being adaptable with your business and make the business open to new avenues, even if it is outside of the original scope of products.
Amazon is no different and is a wildly successful company through doing a lot of different things right, that has allowed them to expand quite rapidly and become a significant player in the e-commerce community. Lists of things could be put down that Amazon has and is doing right, but this paper will focus on analyzing how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.
Concentration
It is great to get customers to start using your product, but what can be done to increase how much someone is using your product. You have to make it easier to use, offer mor...


... middle of paper ...


...ough targeted advertising at the customer, but showing them similar items to what they have recently searched for or other customers have purchased after looking at the same thing you have. Through competitive pricing that was made available strategic partnerships Amazon has been able to attract many customers to their site away from their competitors.
Amazon has expanded itself throughout many countries in the world in order to best serve their customers with fast streaming and quicker shipping. They have also been able to very narrowly identify market segments through extensive tracking of purchases vs traditional targeting attempts. Amazon has been able to keep reinventing itself to not only just stay relevant in one market, but become an industry leader in several different market areas. The company started off selling books and now bring food to your doorstep.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Amazon 's Vision And Mission Statement

- Amazon began in 1995, founded by Jeff Bezos in 1994 in Seattle, Washington. Starting out in book sales over the internet, they sold their first book, “Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, by Douglas Hofstadter”, in July of 1995. Since then, Amazon has expanded their sales beyond books to other various products, growing into one of the world’s top e-commerce businesses. Bezos’ vision and mission statement for Amazon is “Our vision is to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” For the most part, this vison has been achieved, Amazon...   [tags: Amazon.com, Amazon Kindle, E-book, Jeff Bezos]

Better Essays
716 words (2 pages)

Essay about Amazon : The Growth Of Amazon

- The Growth of Amazon Amazon.com was a bookshop retailer founded in 1994 by Jeff Bezos. Its headquarters is located in Seattle Washington. Amazon is known to be the greatest online retailer in the world. Its business strategy is to have a competitive advantage over its competitors by constantly adapting to a more efficient strategy that satisfies its customers wants and needs. Jeff Bezos stated that the company 's mission is “to be Earth 's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online”....   [tags: Amazon.com, Jeff Bezos, Invention]

Better Essays
863 words (2.5 pages)

Amazon Europe Strategy Essay

- Amazon Europe Strategy In 2003, Amazon Europe was faced with the challenge of restructuring it's distribution network in order to meet growth demands. After five years of operations through three independently run organizations in the UK, Germany, and France, the company recognized the need to adapt it's business structure and positioning in the markets. Although many areas of the supply chain had already been optimized, there was significant room for further improvement. The European markets were expanding rapidly, and it was certain that the current structure would not be sufficient, even in the near future....   [tags: Business Analysis Market Management]

Free Essays
1777 words (5.1 pages)

The Marketing Strategy Of Amazon Essay

- Amazon is one of the largest online retailers in the world. The company reported better-than-expected second quarter results surpassing our estimates on revenues and earnings. Amazon is driving value across all its businesses and especially the retail business remains very hard to beat on price, choice and convenience. The company has a solid loyalty system in Prime and its FBA strategy, and content addition continues to add selection to Prime memberships. The AWS generates much higher margins than retail, so it has a very positive impact on Amazon’s profitability....   [tags: Online shopping, Electronic commerce, Amazon.com]

Better Essays
886 words (2.5 pages)

Essay on The Marketing Strategy Of Amazon

- In 2015, the U.S. grocery market was valued at $800 billion dollars according to Bloomberg (Soper). It’s no secret that companies are trying to break into this market. Amazon, known for online retailing, has entered the competitive business. Coined as AmazonFresh, the subsidiary looks to boost Amazon’s revenues by delivering groceries straight to households. Currently, AmazonFresh captures 22% of online grocery sales compared to Wal-Mart To-Go’s 13%. First tested in Seattle, AmazonFresh continues to edge its way into the grocery business with a growing number of subscriptions and locations....   [tags: Amazon.com, Online shopping, Wal-Mart, SuperValu]

Better Essays
712 words (2 pages)

The Key Strategy Implementation Efforts At Amazon Essay

- 1. The key strategy implementation efforts at Amazon all surround the use of “big data”. Big data is the growth and availability of large volumes of structured/unstructured data. The use of big data has allowed decision making based upon data and analysis instead of past experience and intuition. Big data has directed organizational change in allowing Amazon to expand from an online book store to an internet giant. Revolutionary application of big data has allowed Amazon to create superior service quality while motivating employees by providing real time information to solve customer issues....   [tags: Customer service, Sales]

Better Essays
1363 words (3.9 pages)

Benefits And Benefits Of Amazon Essay

- Benefits for Amazon – From its modest beginnings as the "World 's Largest Bookstore," till date Amazon has dominated many segments of retailing, to the extent that it has helped cause the extinction of a number of brick-and-mortar retailers. Amazon 's extended marketplace of individual vendors, to the fulfillment and warehousing services it offers to its partners, to its very convenient returns policy, to Prime itself, Amazon has constantly innovated both horizontally (across product areas and business policies) and vertically (over supply chain and distribution)....   [tags: Supermarket, Grocery store, Wal-Mart, SuperValu]

Better Essays
765 words (2.2 pages)

Essay Marketing Strategy : An Essential Component Of A Corporate Strategy

- A marketing strategy is an essential component of a corporate strategy (Bradley, 2015). An appropriate marketing strategy assists a company to identify its target markets and to set measurable goals. It is vital to the success of the organization that a marketing plan is implemented that addresses performance, growth and profitability (Daft, 2015). The aim of this paper is to examine the strategic marketing process with specific emphasis on the key phases of planning, implementation and control....   [tags: Marketing, Marketing strategy]

Better Essays
1095 words (3.1 pages)

Clorox Portfolio Analysis: Marketing Strategy Essay

- Clorox Marketing Strategy A marketing strategy is an objective driven long-term plan which aims at achieving specific marketing goals. Clorox strategic plan aims at growing its sales volume by 3 to 5 percent annually and this means that the marketing team needs to come up with ways through which the required sales volume will be achieved. According to Benno Dorer, Clorox’s EVP and COO of Cleaning International & Corporate Strategy, the key marketing strategy is the “Always on Principle”, this principle is applied through the digital platform....   [tags: Products, Cost, Strategy ]

Better Essays
946 words (2.7 pages)

amazon com Essay

- Have you ever purchased any product on the Internet, used the Internet to collect information or data, or played computer games on the Internet. You must agree that it is fast, easy, and enjoyable. The Internet has been a part of our daily life for several years now. In addition, in the business world, a new business model, E-business and E-commerce, has appeared for several years. According to Ali, there are two main types of E-commerce: B2B and B2C (2000). One is business to business (B2B). This means that enterprises use the Internet to transact or trade between business operations and their partners....   [tags: essays research papers]

Better Essays
2097 words (6 pages)