Amazon - A Company Analysis Essay

Amazon - A Company Analysis Essay

Length: 1447 words (4.1 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Historical Perspective
Jeffrey Bezos, the founder and current CEO of, initially started the company as an online bookstore in 1994. Within several months, Amazon spread its operation to all 50 states and abroad. Presently, customers from over 45 countries buy at Amazon. Over a short period of time, the company expanded sales to electronics, video games, software, CDs, DVDs, MP3 downloads, food, furniture, apparel, jewelry, and toys. Today, the company even produces its own products such as the Kindle series. Also, is one of the major providers of cloud computing services. Currently, the company is the largest global online retailer responsible for 20% of online retail market share.
Key Success Factors and Strategies
The key strategies and distinctive competencies that have led the company to success and its present position of a world leader in the Internet sales can be identified as follows.
Firstly, employed the cost leadership strategy by offering products and services at lower costs than competitors. The key to making this strategy successful were the economies of scale that allowed the company to offer the largest range of products to its customers.
Secondly, expanded internationally, pursued strategic acquisition and bought new firms to bring new services, assets, capabilities, services, and skills.
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.
The fourth key factor was efficient logistics and distribution that allowed sprea...

... middle of paper ...

...viding convenience, innovations, and low prices.

References (n.d.). About Amazon. Retrieved from
Chaffey, D. (2012). case study. Smart Insights. Retrieved from
Eule, A. (2013). It’s time for Amazon to open its black box. Barron’s, 93(42), 37.
Forsyth, W.R. (2013). Citizen Bezos? Barron’s, 93(32), 7-8.
Mirov, M. (2005). Seminar paper on strategies to achieve market leadership: The example of
Amazon [PDF file]. (Unpublished paper). Technical University, Berlin. Retrieved from
Tsuruoka, D. (2014, January 9). Amazon’s third-party retailers sold over 1 billion items in 2013.
Investor’s Business Daily.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Amazon : My Favorite Company Essays

- ... Amazon utilizes technological innovations “From Amazon 1-Click, which dramatically speeds up the ordering process, to Recommendations, which determines customers’ interests by examining their previous purchases and rated items” that they themselves were the first to develop and test to make their company into the best of the best (Curtis). The skills that have ensured Amazon’s growth (abstract thinking and system thinking) are exercised daily by employees through their work with Amazon’s information system....   [tags:, Amazon Kindle, Online shopping]

Powerful Essays
1270 words (3.6 pages)

Amazon - PESTEL Analysis Essay

- PESTEL analysis is the technique where political, economic, socio-cultural, technological, environmental, and legal factors are evaluated to identify external forces that impact market’s growth or decline. Assessment of the external environment helps to recognize key drivers and create a development strategy for the company. Political Factor International regulations are slowing Amazon’s expansion. Some countries’ regulations limit possibilities of internet purchases. However, internet providers bring faster and more affordable internet to more consumers which enable more consumers to shop at Amazon....   [tags: business analysis, dotcoms]

Powerful Essays
1345 words (3.8 pages)

Amazon : The Biggest Internet Based Retailing Company Essay

- ... The tweets are short and to the point and are used mainly to target the middle class shoppers. The other significant social media platform used by Amazon to market its services and products is Facebook. Facebook is the world’s largest social site, and every company knows how significant their presence in Facebook is. Amazon’s official Facebook account is and has 26, 600,181 followers from various parts of the world. This is surely a large number of followers who form an important audience to the service and products promoted by Amazon....   [tags: Social media, Facebook, Twitter]

Powerful Essays
1066 words (3 pages)

Amazon's Respect for the Value Chain Essay

- Value Chain Analysis Technology has played a huge role in how companies today conduct business with their consumers. Over the past few decades there has been a shift in business models and strategies because of the emerging innovation in technology. One of these innovation are e-commerce, businesses that use e-commerce can now see a major difference in sales and revenue. Amazon has taken the idea of e-commerce and turned it into a successful and profitable business. Amazon Company developed a brilliant strategy for emerging into an already competitive market....   [tags: business models and strategies]

Powerful Essays
1772 words (5.1 pages)

Essay on Retail Strategies and Analyses for Amazon and Ebay

- What is a Retail Strategy. A retail strategy is a clear and definite plan outlined by a retailer to target a market. Retail strategies aim to build long term relationships with customers. Retail strategies outline the mission and vision of the retail organization. Elements of a Retail Strategy include the target market segments that the retailer plans to focus its retail mix and resources, the retail format to include the retail mix and a sustainable competitive advantage. The Strategic Retail Planning process includes: 1. Defining the business mission 2. Conducting a Situation Audit, Market Attractiveness Analysis, Competitor Analysis and a Self-Analysis of the organization 3. Identifying S...   [tags: swot, competition, shopping ]

Powerful Essays
2173 words (6.2 pages)

CVF Analysis: Amazon, Inc. Essay

- Stakeholders Stakeholders and stockholders are a group of individuals that can affect the company and also are affected by the company. In order to be a successful company needs to maintain their investor’s confidence. Stockholders are also able to develop value for the customer because they invest on ideas that will produce success for the company. Stakeholders are all the individuals that have an interest in the company such as employees, customers, and the surrounding community. is publicly traded company, meaning its stock is accessible to the public (Amazon Inc., 2013)....   [tags: case study, business model, stake, stock]

Powerful Essays
3010 words (8.6 pages)

How Amazon's Complex Website Keeps the Company Up and Running Essay

- ... Amazon has it that if customers do not like to put in their credit card online that the can put some of the credit card number online and then call and speak to a representative to give them the rest of the credit card number. A secure feature that Amazon has for their credit card information it that the database that holds all of the credit card information is not internet accessible stopping any hackers from getting individuals information. Amazon wants to ensure that all of their credit card information is protected due to the amount of information that is store in theirs system....   [tags: database, recovery, technology]

Powerful Essays
1622 words (4.6 pages)

Amazon Case Analysis Essay

- Case Analysis Internal & External Matrix, Matrix Analysis and TOWS Summary, and Quantitative Strategic Planning Matrix Executive Summary This case analysis serves the purpose to provide an analytical framework to evaluate from an internal and external perspective, and to provide strategic direction based upon the internal and external evaluation. The case will begin with an introduction to Introduction/Background Jeffrey Bezos, formerly a senior vice president for D....   [tags: GCSE Business Marketing Coursework]

Powerful Essays
4446 words (12.7 pages)

Essay on Amazon and Its CEO

- Amazon and Its CEO Abstract Jeffrey Bezos is the Chief Executive Officer of The CEO of all companies is the top manager that a board of directors votes for to run the corporation. (Business Essentials, 2005, p. 525) I buy movies and television shows from all the time and download them onto my computer. For example, my favorite television show is Prison Break and sometimes I miss an episode. If this happens than I can just go to and purchase any episode I want as long as it has already aired....   [tags: Business Analysis Management CEO]

Free Essays
1126 words (3.2 pages)

Amazon Europe Strategy Essay

- Amazon Europe Strategy In 2003, Amazon Europe was faced with the challenge of restructuring it's distribution network in order to meet growth demands. After five years of operations through three independently run organizations in the UK, Germany, and France, the company recognized the need to adapt it's business structure and positioning in the markets. Although many areas of the supply chain had already been optimized, there was significant room for further improvement. The European markets were expanding rapidly, and it was certain that the current structure would not be sufficient, even in the near future....   [tags: Business Analysis Market Management]

Free Essays
1777 words (5.1 pages)