Alpha Grapics Company History

862 Words2 Pages

“AlphaGraphics is a franchised chain of more than 260 independently owned and operated marketing service providers with full-service print shops.” ("Alphagraphics," ) AlphaGraphics provides it's clients with print, design, web and marketing services. The company provides professional marketing and design services for it's clients. They offer their clients assistance throughout the creation of a product – designing, printing, shipping, and marketing. Their unique design will help clients with all their marketing needs including: business cards, letterheads, brochures, postcards, signs, and more. AlphaGraphics specializes in offset and digital printing. Also, they offer mailing and digital archiving services, as well as direct marketing solutions with the latest technologies in variable data printing, 1:1 marketing and cross-media campaigns. AlphaGraphics can help create an effective direct marketing campaign with their mailing services.

Company History

Entrepreneur, Rodger Ford, founded the first AlphaGraphics in Tucson, Arizona, in 1970. Ford wanted to form an organization that offered the latest in visual communications technology. It didn't take Ford long to turn AlphaGraphics into a successful and profitable business. In 1979, AlphaGraphics began to offer others an opportunity to open their own franchise. In the late 1980's, AlphaGraphics began to push for globalization and became the first U.S. printing franchise to expand its business internationally. The company moved its headquarters from Arizona to Salt Lake City, Utah in 2001. Currently there are more than 260 AlphaGraphics franchises around the world. ("Alphagraphics," )

Mission

“AlphaGraphics is a global network of 260+ independently owned and operated business c...

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..., and existing stores saw sales grow 10 percent. At some stores, traditional copying and printing work now accounts for 10 percent or less of revenue now, yet 2012 sales are on track to exceed $300 million. (Hoovers)

Work Cited

Alphagraphics. (n.d.). Retrieved from http://www.alphagraphics.com

Bowman, N. (2014, 02 21). Interview by A Cruz []. Alphagraphics.

Histand, M. (2008, 09). What motivates me?. Retrieved from http://www.asicentral.com/net/protected/news/counselor/sept08/feature3.aspx

Tascarella, P. (2011, 02 18). Alphagraphics' employee incentive program proves its worth. Retrieved from http://www.bizjournals.com/pittsburgh/print-edition/2011/02/18/alphagraphics-employee-incentive-worth.html?page=all

http://www.brightscope.com/401k-rating/383410/Alphagraphics-Inc/388528/Alphagraphics-Inc-Employees-401K-Savings-Plan/

http://www.indeed.com

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