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What is the impact of information technology on digital marketing
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“AlphaGraphics is a franchised chain of more than 260 independently owned and operated marketing service providers with full-service print shops.” ("Alphagraphics," ) AlphaGraphics provides it's clients with print, design, web and marketing services. The company provides professional marketing and design services for it's clients. They offer their clients assistance throughout the creation of a product – designing, printing, shipping, and marketing. Their unique design will help clients with all their marketing needs including: business cards, letterheads, brochures, postcards, signs, and more. AlphaGraphics specializes in offset and digital printing. Also, they offer mailing and digital archiving services, as well as direct marketing solutions with the latest technologies in variable data printing, 1:1 marketing and cross-media campaigns. AlphaGraphics can help create an effective direct marketing campaign with their mailing services.
Company History
Entrepreneur, Rodger Ford, founded the first AlphaGraphics in Tucson, Arizona, in 1970. Ford wanted to form an organization that offered the latest in visual communications technology. It didn't take Ford long to turn AlphaGraphics into a successful and profitable business. In 1979, AlphaGraphics began to offer others an opportunity to open their own franchise. In the late 1980's, AlphaGraphics began to push for globalization and became the first U.S. printing franchise to expand its business internationally. The company moved its headquarters from Arizona to Salt Lake City, Utah in 2001. Currently there are more than 260 AlphaGraphics franchises around the world. ("Alphagraphics," )
Mission
“AlphaGraphics is a global network of 260+ independently owned and operated business c...
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..., and existing stores saw sales grow 10 percent. At some stores, traditional copying and printing work now accounts for 10 percent or less of revenue now, yet 2012 sales are on track to exceed $300 million. (Hoovers)
Work Cited
Alphagraphics. (n.d.). Retrieved from http://www.alphagraphics.com
Bowman, N. (2014, 02 21). Interview by A Cruz []. Alphagraphics.
Histand, M. (2008, 09). What motivates me?. Retrieved from http://www.asicentral.com/net/protected/news/counselor/sept08/feature3.aspx
Tascarella, P. (2011, 02 18). Alphagraphics' employee incentive program proves its worth. Retrieved from http://www.bizjournals.com/pittsburgh/print-edition/2011/02/18/alphagraphics-employee-incentive-worth.html?page=all
http://www.brightscope.com/401k-rating/383410/Alphagraphics-Inc/388528/Alphagraphics-Inc-Employees-401K-Savings-Plan/
http://www.indeed.com
Provision of exemplary customer, commercial and technical service as a corporate goal is inline with market requirements, and Daytun is able to provide this given their core activities. Having established solid dealers, and a well founded, extremely functional service department, one of its core activities to provide modern, up-to-date copiers, is now a very feasible probability for Daytun. The pioneering of the cost-per-copy idea, allows the customer to easily understand the underlying costs of high quality copies as a service station, rather than just a stationary machine.
Firstly, there was compelling emphasis placed on exterior factors, for instance, Scanlon Bonus Plan, a motivator plan that inspires and drives employees’ performance, yet neglected to cultivate workers ' needs. If the Plant business integrates the Maslow’s Hierarchy of Needs into their strategic management process, it will guide them in evaluating employees’ needs. Engstrom Auto Mirror Plant should settle on the choice of keeping the current system in place, modify it, or design a new incentive plan. Keeping the ongoing incentive plan would be an awful decision for different reasons that were examined in preceding milestones; subsequently, the undeniable decisions would be to either correct the present plan or to make an altogether new one. For this proposition, it is ideal that a new incentive system be
Assets turnover growth is impressive considering other competitors in the industry have closed many stores from losses caused by Amazon market share growth and Costco and Walmart low prices.
Lockheed Martin is headquartered in Bethesda, Maryland principally engaged in global security and aerospace sustainment technology systems. This company is a large proponent of my work, and one of the largest military contractors. As a manufacturer of aircraft and components, and one of the two main competitors for the government’s business, Lockheed Martin engineers some of the major lines of defense that I see and work with every day. My job revolves around whether these defensive tools will perform as advertised in order to help us complete our mission. Innovation drives this company to be a financial giant not only in this decade, but for over a century. The history of the company is quite extensive, beginning as a small, few man show
Another thing to consider is a statement made on CNNmoney.com in regards to Dollar Generals consistent store growth that they are only "cannibalizing sales at their other stores and eroding their profits"
Imagine that you have a really neat idea for three dimensional formal baby shower place cards that have never been seen anywhere else. After making a prototype, you are able to produce them in a way that is quick, efficient and cost effective. Instead of trying to find national distributors and manufacturers, you decide to do things the old fashioned way. You get out the word with fliers, newspaper ads, Craigslist.com postings, send off emails to friends, family and coworkers; basically, you are working night and day to have your entire neighborhood digitally and physically covered.
By the 1980s, just before the rise of Wal-Mart, Kmart had become complacent. It believed it would be the king of discount retailing, now and forever. It didn't perform an accurate SWOT analysis, but to be fair, who could have seen the rise of Wal-Mart to the position of the world's number-one retailer? Still, as Wal-Mart built new stores in town after town, supported by cutthroat pricing and solid logistics, Kmart's complacency would cost them. Part of the problem was that as Wal-Mart was pouring money into information technology (IT), Kmart's IT budget continued to shrink – not just once, but several years in a row. While Wal-Mart's logistics and supply chain management got sharper, Kmart's stagnated. And while Wal-Mart was able to squeeze more value out of its stores and its systems, Kmart lost ground. By the time Kmart had finally decided to start devoting more resources to IT, it was so far behind Wal-Mart that catching up would have been a near-impossible task without the recession in the early part of this decade. With the effects of the recession taken into account, Kmart instead was consigned to also-ran status among discount retailers.
Performance related pay is a financial reward given to employees whose work is considered to have reached a required standard or is above average. “PRP criteria can relate to the individual employee, to work groups or to the organization as a whole” (Armstrong, 2002). It is fair to provide people with financial rewards as a means of paying them according to their contribution (Armstrong 1993:86). The primary purpose of performance related pay in any organization is to recruit, retain and motivate the workforce. It also helps in focusing employees’ minds on particular goals (Protsik, 1966); communicate to employees an organization’s core values, and change the culture of that organization (Kessler and Purcell, 1991).
Many of Harrah’s employees deemed the goals set by Winn’s current incentive program to be unrealistic; on the other hand, others felt a sense of entitlement for bonuses. Therefore, Winn’s job is to provide a recommendation to Gary Loveman, on how to motivate and get employees energized. In order to motivate the employees, Winn had implemented an incentive pay plan to rewards Harrah’s employees in all of its properties for improving customer service. The company’s purpose for incentive program was to implant a competitive mindset in its employees as well as to show the employees that they are core of the...
Incentive reward engagement offers a win-win situation for the employees and the company. Kelleher believes that incentive is a form of recognition and builds engagement through company’s and employee’s obligations towards a common goal (2014). The company has a “Growth Incentive Scheme” for the production workers. Special monetary incentives are provided should the workers achieve the monthly output target. Through the rewards, employees feel motivated towards their work and thus, contribute towards the company’s
Employee compensation and reward systems have undergone a couple of paradigm shifts since inception. Reward systems were traditionally compensation based and focused on the individual or the position (Beam 1995). After a recession in the early 1980's, employers turned to performance based models in an attempt to save money while still rewarding top performers (Applebaum & Shapiro, 1992). Today, the most successful organizations are using a total reward model, a hybrid of the performance based model combined with strategic human resource management planning to create reward systems that both benefit the employee and help organizations realize their operational goals (Chen & Hsieh, 2006).
Cichelli, D. (Jul/Aug 2006) Incentives that really motivate. Sales and marketing management, 158 (6), 25.
The sales outlook in the Internet, catalog, and retail outlet markets remains very positive, with estimated rates on return above 25%. Capable and adequate workforce is available in all areas researched. Legal considerations will be minimal.
Management spends a huge amount of time to design incentive systems and schemes to motivate their workers and to ensure they work in their best possible manner. Motivating workers by giving them decent pay helps in winning employees heart to make the work done efficiently, significantly and effectively. The most effective way to motivate people to work productively is through individual incentive compensation (Pfeffer, 1998). An attraction of getting more is a powerful incentive to people for high performance. While most people agree that money plays a major role in motivating people, in organizations there is a widespread belief that money may also have some undesirable effects on morale.
Rohm, Kashyap, Brashear and Milne (2004) suggested that in order for a company to be successful, it must differentiate itself from competitors to appeal to customers in the online marketplace . To achieve this, the company will utilize its practice of personalizing its product packaging that it currently offers in-store customers. ABC will implement a customer e-mailing list to send sales advertisements, product promotions, and other special offerings to customers who