All products and services by Samsung will deliver the latest innovation, quality, convenience and foster a smarter lifestyle for our customers. Part of our home appliance line we will offer is Refrigerators and freezers. These all have the state-of-the-art Twin Cooling technology offered only by Samsung. This technology ensures that the original flavor of items stored in the freezers will be perfectly preserved. Another advantage we can offer is that our freezers are frost-free. We will offer 4 different models - vertical freezer, the top-mounted freezer, the 1-Door fridge, & a chest freezer. The other home appliance line offered will be Washing Machines. Our washers are all front load washers with the latest feature called AddWash. This enables customers to utilize a …show more content…
Samsung does not permit exchange of gifts or any other form of bribery to engage in unfair business practices. Another barrier is the issue with counterfeit goods that is throughout Kenya.
The benefits of using agents and representatives as intermediaries for operations is they will gives the presence in the target market and also have access to potential customers. We will still have control over price and service. This is less costly then direct sales. We use distributors in selective retail stores. The benefit is that they will provide the after sales warranty and service needs. But we will be reducing our profit and have a loss of control over the product price.
We will use the supplier to retailer channel. These will be only in specialty retail locations that are in the major city, convenient to access and near residential neighborhoods. We will also use the channel of supplier to consumer. It is important to have exclusive showrooms that will allow us to build on our superior customer service and give the potential customer the opportunity to see, touch and experience our
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
AT&T Wireless is the leading wireless telecommunications provider in the US market. The US wireless market constitutes over 243M wireless subscribers. This represents a market penetration of 81%. The wireless market sells mobility of voice and data (video-media, download content and internet access).
Samsung’s cost advantage is clearly visible from the comparison of costs (and their elements) that were borne by the company and its competitors in 2003 (Tab. 3): Samsung’s overall cost was 24 per cent lower than the weighted average cost of the other four producers; two most significant elements of the cost structure, i.e. raw materials and labour, were 36 and 27 per cent lower respectively. When expressed by means of a relation of average selling price to costs (“productivity” of cost elements), the differences are even more visible (comp. Tab. 4 ): overall superiority of Samsung over its competitors exceeded 51 per cent!
Strategic management is the ongoing process of ensuring a competitively superior fit between the organization and its ever-changing environment (Kreitner, G13). Strategic management serves as the competitive edge for the entire management process. It effectively blends strategic planning, implementation, and control. Organizations that are guided by a coherent strategic framework tend to execute even the smallest details of their mission in a coordinated fashion. The strategic management process includes the formulation of a strategy/strategic plans, implementation of the strategy, and strategic control. A clear statement of the organizational mission serves as the focal point for the entire planning process. People inside and outside the organization are given a general idea of why the organization exists and where it is headed. Working from the mission statement, management formulates the organization's strategy, a general explanation of how the organization's mission is to be accomplished. Then general intentions are translated into more concrete and measurable plans, policies, and budget allocations. Implementation is the most important part of the strategy. Strategic plans must be filtered down to lower levels to be success. Strategic plans can go astray, but a formal control system helps keep strategic plans on track. In the strategic management process general managers who adopt a strategic management perspective appreciate that strategic plans require updating and fine-tuning as conditions change. Given today's competitive pressures, management cannot afford to let strategic plans sit as is. A strategic orientation encourages farsightedness. Sun Microsystems Inc. is one company that developed a strategy to become the competitive leader and become the most reliable in the net business. I will explain how Sun's strategy integrates their marketing, management, technology, and service functions into one effective strategy. First I'll discuss who Sun is and what encouraged them to develop their strategy.
This channel provides low cost sales, accessibility, low cost promotion and a closer relationship with the client. It also provides an option for recurrent customers who want to consume the products at home.24
In today’s modern marketing organizations marketers endeavor to present a compact message crosswise over distinctive mediums and stages. Integration was the way to achievement, continuity and uniformity, straightforward methodologies that changed the marketing art until the end of time. Samsung will focus on a wide range of sort integrated marketing communication mix for their marketing message. Their over all communication mix will be predictable through the diverse outlets of media. By exploiting dissimilar types of media, they will have the capacity to build the scope basis of how many people see their advertisement and regularity how frequently people see their advertisements.
Ever since the first iPhone was introduced by Apple in 2007 the competition between Apple and Samsung has been the dominant rivalry in the technology industry. With billions of dollars on the line every year the competition is fierce to determine who produces the better smartphone, and consequently, who is the best innovator in technology.
The unified systems of producer, retailer and wholesaler show coordination of participating organizations in collaborative relationships.Next, the exclusive distribution where give limited amount of dealers the exclusive right to distribute La Senza products in their territories (Principles of Marketing, 2009) For example, the La Senza in Vietnam distribute products with Nguyen Trai and Le Loi street. However, the selective distribution can also be applies in La Senza because the use of more than a intermediary who are willing to carry the final products that are ready for end-users (Principles of Marketing,
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
Samsung should also invest greatly in research and development to develop new features and improve their applications and features as well as launching a more attractive design as research has found the design to be a bit undesirable for consumers.
Legal responsibility set the precedent for the social responsibility that Samsung as embraced. Moreover, the alternative one and three encompasses that level of responsibility. However, alternative one and two meet the basic requirements under law and are less burdensome on cash flows of the company. Nevertheless for Samsung to rise to the next level in corporate social responsibility option three would be the best alternative
... passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores. In this case, the firm should cooperate with the suppliers and channel members, building trust, stable and long – term mutual benefit relationship with them. This integration and collaboration with the channel partners can achieve greater efficiency in making goods available to target markets, offers the firm more than it can achieve on its own. Similar to channel- structure strategy, a firm should apply collaborative marketing concept in distribution-scope strategy in terms of increase the cooperation with channel partners, suppliers. Distribution-scope strategy is about how many channel members you do business with. Without knowing , connecting and having good relationship with them, a firm cannot effectively reach their customers.
Samsung used the “new product development” strategy. According to Kotler/Armstrong new product development is defined as the development of original products, product improvements, product modification, and new brand through the firm’s own product. Samsung also unveiled a new strategy, which is called “new management,” a top- to-bottom strategy for the entire company. Lee Kung Hee, CEO, hired young designers to produce new ideas that could get the company in the direction that he wanted it. New designs .Sleek, bold and beautiful products, so that they could target high-end users to the company. Samsung also was testing new product concepts.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market.