Binge Drinking Case Study

Alcohol related incidents are responsible for 3200 deaths annually and 81000 people are hospitalised annually due to excessive alcohol consumption (lifeeducation, 2016). The term ‘binge drinking’ is refers to drinking heavily over a short period of time with the intention of becoming intoxicated. Binge drinking is a serious behaviour that can change lives dramatically. Quite often people don’t think about the danger their behaviour is doing to themselves and others and more often than not they don’t believe that their drinking is an issue. The National Drug Strategy Household Survey found that in the year 2007 over 10 percent of Australians Under the age of fourteen drink at levels that increase the risk of alcohol-related incidents and harm

Alcohol has become the third greatest contributor to the global burden of disease and estimated 3.8 precent of all deaths. In people aged 15 to 44 , 4.6% of all disability-adjusted life years lost and a disproportionate number of fatal injuries have been a result of alcohol. To be classified binge drinkers males would have to consume five drinks (50g) or more and females would have to consume four drinks (40g) or more in one sitting. It is also more likely that people who consume large amounts of alcohol on a regular basis are more likely to become a binge drinker and suffer long and short term health issues (CMAJ, 2009). Alcohol-related harm is a major cause of mortality and morbidity in Australia because around 3200 deaths and 81000 people are hospitalised each

The money that is raised goes to the Life Education, an organization that educates school students about health and drugs. This campaign is an amazing opportunity to highlight the growing dangers of binge drinking and the alcohol abuse among young Australians (lifeeducation, 2016).

The ‘Don’t turn a night into an nightmare’ campaign was created on March 10 2008. The aim of this advertisement is to show people what can happen when someone has an excessive amount of alcohol in his or her system. The target audience is teenagers aged 15 to 17; young adults aged 18 – 25 and parents of children who are 13 – 17 years of age (drinkingnightmare).

Some states in Australia have created a new ‘lock out law’. A 3am lockout applies to all late licensed premises. The aim of this campaign is to protect patrons, the community form alcohol related incidents. After 3am alcohol is still sold but no on is aloud to enter or re-enter the venue (The State of Queensland, 2015). The lockout law is a good law because it reduces the number of people that are in clubs, bars, however people will be drinking more before they go into town and people would drink more in the hours before the lock out law is applied. I believe that the lock out law should also have a time where alcohol is no longer sold so that people would stop drinking all