Essay PreviewMore ↓
Morita Akio,was born in January 26, 1921 in Tokoname, Aichi, Japan. in 1944 he graduated from Osaka Imperial University with a degree in physics. He later joined the IJN (navy) during World War II. During his service, Morita met his future partner and the most important friend in all his life, Masaru Ibuka, in the Navy's Wartime Research Committee.
On May 7, 1946, Morita and Ibuka founded Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecommunications Engineering Corporation, the forerunner to Sony Corporation) with about 20 employees.
In 1949, the company developed magnetic recording tape and in 1950. In 1957, it produced a pocket-sized radio and in 1958 Morita and Ibuka made the decision to rename their company Sony (sonus is Latin for sound, and Sonny-boys is Japanese slang for "whiz kids"). Morita was an advocate for all the products made by the Sony Corporation. In 1960 it produced the first transistor television in the world. In 1979 the Walkman was introduced, making it the world's first portable music player. In 1984 Sony launched the Discman series which extended their Walkman brand to portable CD products.
In 1960, the Sony Corporation of America was established in the United States. In 1961, the Sony Corporation of America was the first Japanese company to be listed on the New York Stock Exchange. Sony bought Columbia Records and other CBS labels in 1988 and Columbia Pictures in 1989.
On November 25, 1994, Morita announced his resignation as Sony chairman, after suffering a cerebral hemorrhage while playing tennis.
Arts of leadership
Akio could be called Spiritual leader of Sony, while in charge in the areas of marketing, globalization, finance and human resources, Akio shows great leadership. Unlike other businessmen who change hostile to former partner, like John D Rockefeller, It’s Morita Akio and Masaru Ibuka’s friendship paved the way for Sony. —Ibuka the engineering fiddler, taking gadgets apart on the floor of his office to see how they worked; Morita the sleek manager, scion of an old sake-brewing family, friend of the great and good on three continents.
How to Cite this Page
"Akio Morita, Co-Founder of Sony Corporation." 123HelpMe.com. 19 Aug 2019
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Akio Morita was born on January 26, 1921 in Nagoya. Morita’s family was most well known as the oldest and most famous sake tradition family in Nagoya. Akio Morita was the oldest brother among other four children; he was expected to inherit his family business. Under the influences from Akio Morita’s mother’s love for classical music, young Akio Morita was fascinated by sound, and electronics or anything that creates sounds. When Akio Morita’s father bought him the first electric gramophone, he was thrilled, the sound that was creating by the friction was not was only keep him exciting but also confusing.... [tags: Biography]
1068 words (3.1 pages)
- Sony is a well-known electrical manufacturer whose name is associated with innovative products such as pocket-sized transistor radio, Walkman. At present’s days, radio and Walkman become so common that both young and old people can learn through this little box of information and relaxation. Sony’s secret for being so successful is to continually develop new products. Sony’s growing process can also be said as the process to invest continually in new technology and produce the most creative products around the world.... [tags: Biography]
1391 words (4 pages)
- Sony Corporation Executive Summary Sony's current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing should achieve better communication and cooperation.... [tags: Sony Business Marketing Essays]
3068 words (8.8 pages)
- Founded by Masaru Ibuka and Akio Morita in 1958, the Sony Corporation has come a long way since its first transistor radios. Being innovative thinkers, the founders realized a need for a global brand with mass appeal. Hence, as the company grew, it was simply logical to establish production facilities in their respective regions. Since its inception, very few have been able to match Sony's track record for invention and innovation. These include the first Trinitron color television (1968), the color video-cassette (1971), the renowned Walkman (1979), the world's first CD player (1982), the 3.5-inch floppy disk (1989) and many others.... [tags: Sony Corporation]
1873 words (5.4 pages)
- Sony, originally branded as Tokyo Telecommunications Engineering Corporation, was founded in May 7, 1946, by Masaru Ibuka and colleague Akio Morita. The company originally started as a communication company, building various electronics, such as Japan’s first tape recorder. By the sixties, Sony was successfully selling transistors to nations internationally, and had joined the U.S. market by introducing the new industry of microelectronics. It was until later years that Sony expanded from electronics, into films, banking and insurance.... [tags: Sony Case Study]
996 words (2.8 pages)
- Sony Corporation’s mission is to inspires and fulfills the consumer’s curiosity. Their infinite craving for technology, content, services, and ruthless search for innovation, drives the company to deliver entertainment and excitement in ways that only Sony can provide. They also work to creating new cultures and experiences, and capturing the emotion of the consumers. Overall sales for the company have been flat in recent years, due to Sony 's mobile division and Sony pictures, which both saw drops in sales of 11.9 and 16.3 percent ($96 million) The company blames a decrease in smartphone sales resulting from a “strategic decision not to pursue scale." Lackluster sales for there LCD TV produ... [tags: Investment, Rate of return, Sony]
702 words (2 pages)
- Sony Corporation-Company Information Sony was founded in Tokyo in 1946 by engineer Masaru Ibuka and Akio Morita, a physicist. They started the company with 20 employees repairing electrical equipment and attempting to build their own products. The company’s success started in 1946 when Sony launched Japan’s first transistor and the first “all-transistor” radio in 1955. In the more than 50 years since the company first began trading, it has grown from 20 employees to over 160,000 people around the world.... [tags: essays research papers]
409 words (1.2 pages)
- Sony Corporation Than fifty years, “Sony”, founded by: Honorary Chairman Akio Morita, has been leading the industry in a number of areas. Sony has changed everyone’s life as we know it. From producing batteries to the new wireless networking system, they are number one. Have you ever wondered who produced the system, they are number one. Have you ever wondered who produced the great games you love to play or the MP3 player you got from your husband. From DVD movies, to digital cameras and camcorders, Sony is leading the world into a new frontier.... [tags: essays papers]
619 words (1.8 pages)
- Report on Sony Corporations Report on Sony Corporation aims and objectives and how they relate a promotional campaign to achieve these aims and objectives and relate the promotion of a particular campaign to the marketing mix. 1.0 Intro 2.0 Findings 2.1 History 2.2 Aims and Objectives 2.3 Promotional Campaigns 3.0 Conclusion Bibliography 2.1 History of Sony Corporation Masaru Ibuka, an engineer, and Akio Morita, a physicist, founded Sony as Tokyo Tsuchin Kogyo in 1946.... [tags: Papers]
1328 words (3.8 pages)
- Sony Corporation History: In January of 1958, the already well-known and successful Japanese electronics company, Totsuko, adopted “Sony” as it’s new corporate name. This new name, “Sony”, was an original brand name that was originally applied on Totsuko products. Even though Sony is well known for being a leader in audio-visual electronics and information technology for consumers at home, they also have reached out to larger businesses worldwide. In 1978 they formed Sony Broadcast Ltd., which focused on providing broadcast stations the best, quality products and services.... [tags: GCSE Business Marketing Coursework]
354 words (1 pages)
Back to 1950’s, the combination worked well. The two sought to provide the best available technology and quality to the consumer. One of Sony's first products was a transistor radio, produced in 1955. While the transistor was developed by Bell Labs and produced by Western Electric, it was Sony that first used it for a small pocket radio, in 1957, creating a new market in the bargain.
When facing this opportunity, Morita showed his brilliant innovation, as important as Ibuka’s, in marketing. He helped sell his new radio by claiming that it was "pocket sized" and had the ability to fit in a normal shirt pocket. However, the radio was slightly too big to fit in a shirt pocket, so Morita made his business men wear shirts with slightly larger pockets giving the radio a "pocket sized" appearance. And his eloquence helps his objective, “On that first visit to Sony, Ibuka and Morita took me through their factories and their research labs. Just as Land had predicted, I was amazed by what I saw. Indeed, I felt I had seen the future. I had seen how innovations in product markets, technology, and manufacturing would come to revolutionize the consumer goods industry.” A former Sony’s employee told his story. By establish confidence among his market salesmen, Morita’s tactic got success, The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1968.
The radio's success led to more firsts in transistorized products, such as an 8-in. television and a videotape recorder. Sony's technological achievements in product design, production and marketing helped change the image of made in Japan from a notion of cheap imitations to one associated with superior quality. In Morita's own words, they made Sony the Cadillac of electronics.
Morita made an important decision in 1959, as he planed, Sony should embrace the globalization. In 1960, Sony Corporation of America was established in the United States. Morita decided to move to the U.S. with his family and took the lead in creating new sales channels for the company. He believed that Sony should develop its own direct sales channels, rather than rely on local dealers. And that be proved as a wise decision, from then Sony can raise funds from free market, comparing to other Japanese cooperation who used to Bank’s loan, Morita’s decision gave Sony great advantage, more important, Sony changed their image from then, as Morita said, “Sony is made in USA”
In order to lead the company to the success in new environment, Akio Morita had done what was unthinkable for a Japanese executive at that time: He had moved with his wife Yoshiko and their children to New York in order to immerse himself in the American environment. He wanted to learn everything he could about American business, consumers, and culture. He and Yoshiko plunged themselves into every aspect of American life from business to politics, media, the arts, and the education of their kids. This seminal experience made him a genuine expert on American life and was incredibly valuable to him throughout his career. With his encourage, Sony Americanlized rapidly, they hire American as managers, Peter G. Peterson Chairman of The Blackstone Group recalled “Akio Morita asked us to help Sony make its major acquisitions in the U.S., beginning with the highly successful CBS Records business. Akio took another unprecedentedly global-minded step. He asked me to serve on Sony Corporation’s board of directors as the first ever foreign, outside director of a major Japanese corporation. Indeed, even today, foreign directors are extremely rare. Again, given my respect and gratitude, I could scarcely say no to Akio, even though it meant resigning from U.S. boards on which I had long served, such as 3M, to avoid competitive conflicts.”
With all theses efforts, American customer recognized this brand, although at same time they remember a Japanese face.
As Sony grew internationally, Morita expanded his vision. The new concept was "Think globally, act locally" — that is, having a common value system that transcends national objectives; serve international customers, shareholders and employees, regardless of the origin of the company. He had tremendous insights that related to the global economy and to issues far beyond the parochial interests of Japan. He was a vigorous exponent of globalization and understood probably better than anyone that it was going to be a way of life. Under his formulation of global localization, multinational companies should strive to manufacture and create jobs in local markets, transfer technology and skills, defend the environment, and otherwise contribute as good corporate citizens building up local and regional economies around the world. Sony, under his leadership and today, is an exemplar in these areas. He spoke of “cooperative competition” between companies. His thinking on this subject helped lay the philosophical basis for many of today’s partnerships between companies that are also competitors.
In business, Akio shows an irrepressible energy. He moved quickly from one business and policy topic to another, and moved fast physically from situation to situation.
In daily life, Akio’s memory and friendly smile impresses every employee and “Even though I knew Akio well at this point, and knew a lot about his wide range of business and social contacts, it was impressive nonetheless to see that he knew virtually every American CEO in the club house that day. I don’t mean he recognized them, I mean he knew them personally and by name, and went up to chat with them as if it were the most natural thing in the world to be running into them.”
1, Time 100: Akio Morita
2, Sony Corporation of America: Akio Morita Biography
3, Akio Morita-Wikipedia
4, Time: Asian Heroes, Akio Morita & Masaru Ibuka
5, The Man Who Made Sony